Chapter 474

Ren Hong complained bitterly about Thomas. Although he was not a filmmaker, he was very aware of the current film market. "Mr. Thomas, you also said that it was before the birth of the" virtual world ". Today's offline cinemas, such as IMAX, giant screen and 3D, are closing down every day. Only PV projection hall is still struggling to support. It is estimated that only PV projection hall will become the last array of offline cinemas It's a long way to go. "

"But..." Thomas said.

Ren Hong ignored him and went on to say: "offline cinemas have shifted to online, and the online personal digital projection room of" virtual world "is the mainstream. The change of projection mode also allows your producers to get higher share. As far as I know, the online cinema projection companies with" virtual world "as the mainstream in the film industry now only have 24% of the revenue share, while you make it all over the world The producer and distributor account for 76% of the box office share. That is to say, even if the investment of $700 million, the total box office of $1 billion can recover the cost. "

With the great changes in the film industry, we have to mention the "virtual world".

Since the birth of "virtual world", the impact and change on the film industry has been almost subversive. Offline cinemas are gradually disappearing. Cinema companies know that this is an irresistible trend, but they react quickly. All the major cinema companies have established new online cinema companies in the "virtual world", and keep pace with the declining offline The development of "virtual world" has made the online personalized and customized projection room popular on a large scale, and gradually replaced the offline cinema.

Since the birth of "virtual world", the number of projection halls in the world has stopped growing and began to decline. Today, the number of private customized projection rooms on "virtual world" has surpassed that of offline cinemas, reaching 57% of the market share. Moreover, the popularity of perceptual helmets is steadily increasing.

It is almost certain that offline theaters are destined to launch a historical stage, and the PV projection hall is also a flash in the pan. Ren Hong obviously expected this, so Gao Yue proposed to set up a branch company at the beginning and was rejected. For the cinema company, the good news is that the input cost of PV projection hall has been recovered through these years, but it is almost equal to working for nothing. In fact, it is still a blood loss. When I expected to start making a lot of money after recovering the cost, I was suddenly listed in the elimination line, and I just wanted to cry without tears. Now I don't know how many theater companies are cursing matrix technology behind their backs (ren Hong) this cunning whore.

After great changes in the film industry, "virtual world" online private customized projection room has become the main source of film box office revenue. Because online cinema companies do not need to invest a lot of hardware costs, they only need to invest in website operation and maintenance. Low investment also leads to the reduction of box office share, and the negotiation with producers and distributors is also involved Passive.

However, there is also a big change: there is no saying that films must be put off the shelves after they are released for a period of time. In other words, as long as consumers buy the viewing tickets and push the contents to consumers' private projection halls, they can watch them, even if the film industry released a few years ago has no problems.

That is to say, a movie will always be in the state of being released after it is made, and there is no saying that the movie theater will be offline. Moreover, the viewing tickets purchased by consumers have only one day's validity. If they want to watch again after 24 hours, they will have to buy them again. This money behavior of the cinema company and the distributor has also been protested by the film audience. Finally, as long as the new regulations are issued, the movie will be released , you can buy more than five movie viewing tickets for free forever.

"Virtual world" in the private custom projection room has no lower end features, so that a film almost always has the ability to sell, which is an unparalleled advantage.

Matrix technology, as the creator of "virtual world", every virtual network company operating and doing business on this platform has to draw part of the profits from it. The online cinema company is no exception. Matrix technology does not engage in the film industry, and it also makes money from the film industry. In the "virtual world", although Internet companies all call matrix technology an optional vampire and moth, one thing that has been praised by all enterprises is its anti piracy capability and intellectual property protection.

There is almost no piracy on the "virtual world" network. Matrix technology not only has a serious impact on organizations or individuals who are engaged in relevant copyright profits without legal authorization, but the efficiency of inventory is also amazing. Although we do not know how matrix technology can achieve this, it is an indisputable fact that it has protected the vital interests of copyright owners.

In terms of the anti-theft version, the gap between the "virtual world" and the traditional Internet is simply one by one.

Thomas thought for a moment and then asked, "Mr. Ren, how do you think the distribution is reasonable?"

Ren Hong succinctly said: "in your request, increase the box office share by 25%

"Increase the box office share by 25% As soon as Thomas heard this, he said, "Mr. Ren, you bought the copyright of dinosaur IP. The only profit point of Universal Pictures is the box office share, and there is no surrounding revenue. The 25% box office share is almost the only profit point of globegroup. If you take it away, the universal is not equal to a white fight It's workingThomas does not forget to emphasize again: "and" virtual world "online cinema company's income you also want to draw a part."

It's too dark for Thomas to express you every word.

Ren Hong youyou said: "we all know that the dinosaur series and the star wars or transformers series will sell well. The word-of-mouth of the transformers series is worse than one, but each one is sold well. The plot of Star Wars is actually the same, but it has sold more than 2 billion dollars in box office all over the world It's popular, isn't it? "

Ren Hong confidently said: "especially with the help of the real dinosaur park and the subtle connection between the story and the reality, driven by a series of topics, coupled with the emotional effect, and the fact that there is no lower level view about the screening mode of today's films in the" virtual world ", we can always make money after shooting the finished products, let alone this point. Based on the above foundation alone, Jurassic world 7 grossed $1.5 billion worldwide, which is a conservative estimate

"Mr. Thomas." Ren Hong turned to look at each other with a smile: "I'm sure I'm not as good as you professionals in the production of film content, but I think I'm qualified for the commercial operation or market analysis of the film. I can't do film, but I can do business."

"You have to make it clear, Mr. Thomas. We all know that this is a project that makes a lot of money. Although universal has the advantage of experience, to be honest, as a commercial blockbuster, Warner, Walt Disney and Sony Pictures can easily handle it." Ren Hong finally said slowly that the full copyright IP is in hand, matrix technology has the absolute initiative.

Sure enough, Thomas was not calm when he heard that.

"Mr. Ren, of course you are right, but even the other five major film companies will not agree to your allocation. Even if you agree, it doesn't make much sense. As the most profitable company in the world, it doesn't matter that your company is less than a few percentage points, but our small companies are not." Although global pictures can't compare with matrix technology or alphabet, it is definitely not a small company.

Finally, the two sides argued for a long time. Thomas tried his best to get back 4% from Ren Hongkou, and finally reached a formal cooperation intention. Universal pictures took the production and distribution authorization of dinosaur IP from matrix technology with a total guaranteed amount of $900 million and a 21% box office share.

Ren Hong, on the other hand, didn't have to pay anything. He got 900 million dollars first and finally got 21% of the box office share of each film.

Thomas got the authorization of the trilogy and then left. Ding Yang has already organized relevant personnel to deal with the follow-up contract.

During the oral negotiation, Kang Tao watched the whole scene. Two foreigners had just left. He couldn't help but sigh and said, "I can understand why those people put you under the title of" vampire. ". Tut Tut, if you just talk about it like this, you'll get 900 million dollars, and you'll get 21% of the share, and you don't have to do anything. It's called "real empty handed". Staying with you for too long makes me feel that the money in the world is so easy to earn? Millions of dollars a second flow into the cyst every day, and now it's nine hundred million dollars... "

Speaking of Kang Tao here, I don't know what to say.

"It's just the harvest season." Ren Hong said with a smile: "before the dinosaurs came back to life, I spent more than 8 billion dollars on the layout ahead of time. I bought more than half of the full copyright of dinosaur IP from global. Now it's only 900 million yuan. It's still growing. However, the income of the surrounding industrial chain is the big one among the big ones. Ha ~"

Kang Tao shook his head with a silent smile and looked into the Nanwang reservoir, sighing in his heart that If businessmen don't have the same system, they are afraid to stay in the same world.

(to be continued)

(liver burst, ask for monthly ticket, ask for subscription!)

www.novelhold.com , the fastest update of the webnovel!