Chapter 478

However, he soon transferred the $30 million into the publicity budget of the film. The overall cost of Jurassic world 7 did not change. The new publicity budget of $30 million also brought the total publicity budget of the whole film to $240 million.

With the passage of time, after Christmas in 2026, the post editing and special effects production of the film continue to proceed steadily. In 2027, "Jurassic world 7" has entered the new year stage, and there are still four and a half months before the global release on May 28.

Universal Pictures is still very satisfied with the film. As a commercial blockbuster, the plot can't match Star Trek, and the producers don't expect Colin Trevor to reach the level of Christopher Nolan, but it's no less than Michael Bay, the "explosion maniac.".

This does not hinder Universal's expectations of the film. Its top management is very optimistic, and has locked the film's global box office to 1.5 billion US dollars.

On January 15, 2027, Universal Pictures officially launched the film publicity campaign. A huge dinosaur poster appeared on the Times Square in New York, officially announcing the publicity prelude of "Jurassic world 7". In order to create momentum for the film, universal pictures immediately showed its $240 million publicity budget.

In February, a 2:08-second international version of the trailer was officially announced. Since Universal Pictures announced the establishment of a new trilogy of dinosaurs, although it is not popular with film people, dinosaur fans all over the world are looking forward to it.

Although the former is not based on the nature of "the great war of the stars" or "the great war of the dinosaurs", it does not necessarily have the same range of feelings as the "two world wars" series Miss the movie.

Moreover, in the matrix technology is about to open the real dinosaur park, the real dinosaur resurrects on the earth, its special significance, fans seem to find no reason to refuse. "Jurassic world 7" has such an unparalleled advantage. Just like "speed and passion 7" in 2015, the accidental death of Paul Walker made it difficult for movie fans to refuse to enter the cinema and supported a wave. It has to be said that history has amazing similarities, and the world film industry has once again obtained such a once-in-a-lifetime opportunity.

While globegroup is hyping Jurassic world 7, matrix technology is not idle. The more popular the movie is, the better it is.

Matrix science and technology officially announced the latest news in the new year that the construction of dinosaur park has been basically completed, and announced that it will officially open to the world on July 3, 2027, and officially open to the world in early April for the first pre-sale of tickets.

The announcement of a news let dinosaurs "conquer the world" at the beginning of 2027.

Under the repeated bombing of major news, for a while, this year was praised by netizens as the first year of dinosaurs, and the Internet was a hot discussion.

"This year's summer program is very significant."

"There are two big things to do this year. The first is to watch Jurassic world 7. The second is to go to Dinosaur Island. Oh, God, I can't wait. It's a living dinosaur!"

"The tickets for the first stage are absolutely of great significance. They have collection value and must be obtained!"

"July 3rd? Isn't the 4th the national holiday? Well, xlous is making money for us Americans, but why not? I decided to book four tickets in advance. "

Advanced conference room, Universal Studios.

Thomas tour, CEO of the company, has called a group of high-level officials for the purpose of "Jurassic world 7".

"It's a good start this year. Valentine's day's" fifty degrees fly "leads the box office in North America, which is expected to reap $270 million. But whether universal can make a start this year depends on dinosaurs. I'm fed up with the fact that the world and Sony Pictures are listed together. " Thomas said, looking at the crowd. In recent years, Sony Pictures is still the most difficult force among the six major Hollywood film companies. Most of the big productions have gone to the streets. Finally, they have to rely on a small spider (spider man) to save face.

There are also many big productions in Universal Pictures. Fortunately, many small productions have made great achievements, but this is not what Thomas wants.

"What are the strong competitors in the schedule?" Thomas asked the head of marketing.

"No The other side shrugged and optimistically said, "originally Disney's Galaxy escort 3 was released on June 4, but the schedule has been adjusted to be released on June 28. Starlord is not willing to collide with dinosaurs. After all, "Jurassic world 7" has the same natural advantages as "speed and passion 7."

Thomas nodded slowly, thinking in his heart, and said to himself: "there are dinosaur finale in summer, and animation of" pet secret 4 "in Christmas..." Thomas, who didn't cover up his voice, immediately clapped his hands and looked around the crowd: "this summer's show is the most critical one. I have a clear goal. I have high hopes for Jurassic world 7. I'm also one of the most advantageous competitors for the world box office in 2027. I must go all out."Seeing that the subordinates were confident, Thomas nodded with satisfaction.

After a while, the head of the marketing department saw the data report, his eyes brightened, and subconsciously said: "Sir, the marketing department has just sent back the latest news. The advance notice of Jurassic world 7 has gained 98.07 million hits on youtube, compared with the 59 million hit advance notice click rate of" Galaxy guard 3 ", which leads the most powerful competitor in all aspects."

Just after announcing the news, Thomas's secretary suddenly came to the conference room and handed him a document. The latter's eyes were swept, and his pupils shrank suddenly, and he burst into laughter.

"What's the matter, sir?"

Thomas looked at the puzzled look of the senior executives, and then threw the document to a nearby one to show him. At the same time, he said: "the pre-sale box office data of Jurassic world 7 in North America, China and the United Kingdom has come out. How much do you guess? "

"How much?" They asked curiously.

"175 million dollars!"

"What? 175 million All the people were shocked by the numbers and were stunned.

"Absolutely true!" The excited hands of the executives who got the documents even trembled: "ladies and gentlemen, dinosaurs made history. The pre-sale not only exceeded the record set by Star Wars 7, but also exceeded $60 million. Among them, 86 million dollars were sold on the third day of the first weekend in North America. My God! This means that the box office in North America can be locked in $300 million in advance in the first three days, and then the final box office in North America will be at least 500 million dollars or more! "

Everyone scrambled to watch the documents. Thomas stabilized his mind and said slowly: "at present, only North America, China and the United Kingdom are open to pre-sale, and other regions are not open yet..."

When it comes to the number of dinosaurs in the world, Thomas has to break the record for the first time in the world at the end of the week

"Ha ha..." Thomas laughed and said with a smile: "the current record of $525 million at the box office for the first three days in the world is set by Jurassic world, and the gap of Star Wars 7 is more than 8 million dollars. I didn't expect that the last record was set by dinosaurs, and now Dinosaurs still need to break them themselves, ha ha."

The person in charge of the marketing department put down the document and said: "Sir, considering the special situation in China, local consumers rarely have pre orders, but the pre-sale amount is also very close to the North American box office. In that year, the Chinese box office of" speed and passion 7 "surpassed that of North America. According to the current big data trend, plus the characteristics of the film, it has the bonus effect of xlous company The miracle of "degree and passion 7" may reappear in China

"Do you mean that China will surpass North America in box office?" Thomas asked, and then a little surprised. Isn't it that China and North America can reap more than $1 billion? Seeing the other party's heavy nodding, Thomas fiercely punched each other and said, "it seems that our expectation is still too conservative."

"Yes, I think the global box office can be adjusted from $1.5 billion to $2 billion."

World box office 2 billion? That is to say, "Jurassic world 7" will have the opportunity to be ranked in the top five of the global history tickets, and all of the top five box office tickets in the world have exceeded $2 billion. In this list, three of James Cameron's "Avatar" four trilogy are included, and a "Titanic" is added. The invincible "truck driver" monopolizes four seats, which is almost blinding to the whole world. Star Wars 7 ranks fifth.

At this moment, Thomas simply couldn't close his mouth. He was really a cash cow. Fortunately, he got the IP authorization of the trilogy.

"Gentlemen

The landscape was so attractive, but Thomas soon calmed down and said, "I decided to allocate another $60 million to raise the publicity budget to $300 million. Give me the full strength of publicity, do not stop for a moment, immediately prepare a movie gag to put out. Contact Matt Damon and Charlize Theron as soon as possible to formulate publicity tasks, mainly to China for publicity, followed by North America. "

Thomas thought for a moment and then said, "in addition, release the box office pre-sale data to let the world feel the dinosaur's" anger. "! Well, we should immediately expand the box office pre-sale to the global scope. I estimate that the final box office pre-sale will exceed $200 million

"It should be quite relaxed." One executive said with a smile.

The conference is coming to an end. The pre-sale box office data of Jurassic world 7 is a boost to Universal's hands. As the release date of the film is getting closer, a new round of publicity campaign follows.

(to be continued) www.novelhold.com , the fastest update of the webnovel!