On September 6, a normal Monday, the whole North America was calm.
On Saturday, the Emmy Awards just ended, and the next TV drama season will follow. However, the media do not even have time to make an inventory and rush to Italy, because this year's Venice Film Festival starts on September 1 and lasts until September 11, which is the end of this year's three major European film festivals and the outpost of the award season in North America, Naturally, no media wants to miss it.
Not only that, on September 9, this Thursday, the Toronto Film Festival is about to kick off. Works dedicated to winning awards in this year's award season will appear one after another. Either Venice or Toronto, and a small number of crew will appear in both festivals. The busy holiday has just begun.
So on Monday, the United States was relatively quiet.
William Taylor was a little sad at the moment. A few days ago, the Toronto Film Festival announced the shortlist of films for this year's competition, and "buried alive" was on the list, which made William ready to move. When he wanted to go to Toronto, his word-of-mouth began to spread gradually. Even those fans who had no interest in folk songs listened to the song and praised it one after another, but unfortunately, They can't download this song! It's such a wet blanket!
People have a kind of psychology that the rarity is the most precious. Even if a common thing becomes limited edition or out of print, its value will increase exponentially immediately. If it is not available, it will be more eager. This also gave birth to the famous "hunger and thirst marketing" in the marketing industry. Now, inadvertently, "Ophelia" has become the object of people's desire.
Why can't I download it? Why only one video was uploaded? Why is there no full version of the song? Why not launch publicity? Why even Cleopatra has an unordered version? What's wrong with it? What medicine did Lan Li sell in the gourd?
In a curious mind, "Ophelia" not only maintained a strong click through rate and discussion heat on the pipeline, but also gradually began to increase the number of cover videos. Some cover singers even rearranged their music to perform their version of "Ophelia"; But also among the enthusiastic netizens broke out a strong degree of attention - unexpectedly, some netizens pulled out the audio track from the video of tubing, repaired it, and then shared it on the network as a sound source.
This is really rare in the United States, where copyright protection is extremely strict. Within 12 hours after the source was shared, it was deleted. In the United States, it is illegal to share and disseminate such files - of course, hacker websites are another matter.
But even so, "Ophelia" heat is still high, this is just a small side.
Everyone is debating when lanli will release the single, and what tricks lanli is playing when he does not upload the single. Even many people are speculating that this is a long planned publicity campaign, from the street performance after the Emmy Awards - whether or not he wins the award, it is a gimmick, to the video upload of "Ophelia", it is a publicity plan, Next, it's very likely that Langley will release a third single again, or cooperate with a radio promotion to further catch the public's appetite. When his curiosity reaches the peak, he will appear as a singer.
At such a moment, the single of "Ophelia" was uploaded without warning. It was so low-key that it was almost silent. There was no publicity, no news, or even any movement. It was so bland that it overturned everyone's conspiracy theory speculation, stifled all suspense, and stifled all expectations, As if all the foreshadowing had come to an abrupt end here, which made people excited and strangled at the same time——
If we allow the boom to ferment for another two to three weeks, we will maximize the effect of hunger and thirst marketing, and release the single at that time, the effect will be better. But at this time, it was only a week. I couldn't wait to release it. It was a failure.
However, this is the best news for real music lovers. They can finally enjoy their favorite music, which has nothing to do with gossip, disputes, and just pure music. Like William.
William can't wait to click to download, not only "Ophelia", but also "Cleopatra (arranger version)", each single is only 99 cents. After clicking and playing, the wonderful sound quality made William smile a lot - maybe it's not so bad that he can't go to Toronto.