Lanli's reply, not humble but not overbearing, was a powerful counterattack, which gave Harvey an invisible slap in the face and used Harvey's words just now to refute Harvey. This move is really brilliant.
As a reference, "blue Valentine's Day" distribution rights in North America is in the hands of Weinstein pictures, six million dollars“ "Growth education" was won by Sony classic, with $4.5 million.
Of course, different films, in different years, and on different occasions, the transaction prices of the final distribution rights are different. However, just now Harvey kept saying that the height of "crazy love" is no less than "blue Valentine's Day" and "growth education". By contrast, the $1.5 million copyright buyout fee of "crazy love" sounds like a joke.
In fact, "blue Valentine's Day" and "growth education" are not buyouts, but share. Although the share is not high, the crew can make more profits from the box office in North America.
The reason is very simple. It's not that these distribution companies show great kindness, but that it's too difficult for these art independent films to make a profit. Most of the film crew will lose money after shooting a film, which will form a vicious circle. Fewer and fewer people are willing to devote themselves to making art films.
For the sake of long-term development, the issuing companies are generally a little more generous, which is the industry rule.
If you choose to buy out, the price will be relatively high, which can not only cover the cost of the film, but also leave some amount of money to ensure that the crew can achieve a small profit. So there are occasional news in Sundance or Toronto, and the transaction amount of distribution rights is as high as 10 million, or even more. That's the case.
If you choose to share, the price will be slightly lower. It's normal to hover around five million yuan. However, considering that the cost of Sundance's works is generally low, it will generally fluctuate around three million yuan. Correspondingly, the distribution company will allocate 25% to 45% of its share. Whether it can make a profit depends on the performance of the film.
In fact, this is a win-win situation. For the distribution companies, they can reduce some risks and avoid doing everything they can. In particular, they can share the profits. The price of distribution rights is controlled within the effective range, and the box office burden is also distributed to the independent film crew. This allows them to invest in more independent films instead of putting their eggs in one basket.
Of course, for the independent troupes, their works have been appreciated, won profits, and also attracted the attention of large production companies, paving the way for future development. Sundance is also known as the best springboard for "commercial blockbuster directors.".
Harvey is just bullying Drake and Langley because he doesn't know how to keep the price down.
The $1.5 million distribution right is actually a reasonable price for an independent film from Sundance, if we don't refer to "blue Valentine's Day" and "growth education".
If Harvey can win "crazy love" at such a price, it means that his spare money can compete for more works in Sundance and spread the fishing net bigger.
However, lanli knew nothing about these twists and turns, and he was not interested in understanding them. Strictly speaking, he didn't even know the transaction price of "blue Valentine's Day" and "growth education". He even forgot the transaction price of "buried alive" in Toronto last year. He's just an actor, a simple actor.
The reason why Langley was able to make an accurate judgment was that after receiving the invitation from Weinstein brothers, Andy reminded him that according to the situation of Sundance this year, especially with reference to the current momentum of "crazy love", the final transaction price of publishing copyright should never be less than 3 million, and the most ideal range should be 4 million to 4.5 million.
Of course, it's a split price.
If it's a buyout, Andy estimates that the price should be around $7 million, and $6 million is barely acceptable.
So when Harvey offered a buyout price of $1.5 million, Langley was watching the show.
Although it's natural for Harvey to lower the price in business, it's really too hard; Moreover, Harvey has a natural, commanding look.
For Harvey, "crazy love" is just one of the countless works of Sundance Film Festival, or a chess piece in the layout of this year's award season. There is nothing wrong with his attitude.
But Langley knew that for Drake, "crazy love" was more than just a movie.
So, the scene just appeared.
Lanli's seemingly simple words, but hidden too much mystery, immediately completely disrupted Harvey's whole chess game.
Harvey is a smart man, the top smart man, but the biggest weakness of smart people is that they always complicate simple things, and always deepen superficial things. When he looked at him again, Harvey's eyes became deeper - he looked down on him, a 21-year-old man, obviously not so simple.
"So, what's the number in your mind?" Harvey's panic just flashed by. He calmed down and said with a smile, as if he was willing to give up the initiative.
Drake felt that his brain could not keep up with the speed of thinking. He looked at Harvey with astonishment: what does that mean? Do they make any offers? If they drive 10 million, will Harvey change his face directly?
But Langley's reply surprised Drake even more, "1.5 million, very good."
What's the answer? Drake cast a puzzled glance at Langley. If they are satisfied with 1.5 million, Harvey has just mentioned it, and they just nodded and agreed. What is the purpose of the fight after that? If you are not satisfied with it, lanli repeats the number again. What does that mean?
slap in the face?
Harvey's cheek is really hot, not because of lanli's fight back, but because of his underestimate of lanli. In fact, he was testing the bottom line of Lan Li when he asked him to offer a price; But Lan Li didn't buy it at all. He understood and said 1.5 million. This, on the contrary, pushed him to an awkward passive position.
If he said 1.5 million now, it would be a slap in the face. The distribution right of "blue Valentine's Day" is 6 million; If he says a number is too high, it means that he has exposed his bottom card. If it is too low, he will fall into a dilemma of bargaining in the vegetable market.
Lanli's seemingly casual move is not only ironic, but also makes Harvey passive. This guy is... Rude.
"I thought you were just an actor. Now it seems that you have a good talent for comedy and you are so humorous." Who's Harvey? He's a big man who turns his hand over to the clouds and hands over to the rain. How can he be in a big mess? It's just that he was killed by lanli by surprise, but he soon calmed down. It's just that the assessment of lanli needs to be adjusted.
"Four and a half million, buy it out." Harvey made a measure in his heart and gave the price, which not only showed his sincerity, but also maximized his own interests as much as possible.
Of course, what's more important is to make a new "bomb" and triple the transaction price at one go. Such a shock is unparalleled.
It's like in an auction, when the price of 100000 US dollars or 100000 US dollars goes up, someone suddenly adds 2 million, which is enough to make other people back down. Even if the real price of the auction item may be 5 million, this kind of boost is likely to be sold at a price far lower than 5 million.
Drake was completely stupid at this time. The price of 4.5 million yuan directly knocked his head down. He felt that he couldn't turn around. Such a transaction price, even in the previous Sundance Film Festival, is also very rare. Now it was thrown directly in front of his eyes, just like the sky dropped a brick of gold, he was directly hit dizzy.
In the face of Harvey's encouragement, Langley also showed his decisive decision, "Mr. Weinstein, I think today's meeting is full of sincerity. But obviously, you just regard "crazy love" as an indispensable investment. It's like casting a net on a big fish. It seems that the fish is still fat, so you should first play it up and have a look. "
Lan Li didn't like such occasions. He kept calculating for some petty profits. Now that Harvey has shown what he calls sincerity, he doesn't mind opening the window.
I saw that Lan Li showed a sincere smile, "why don't we all go back and think about it. Consider whether this fish is worth more investment; We'll see if we can get on this fishing boat. "
Harvey looked at him seriously. For the first time since we met today, he tried to catch the bright and sharp light in his eyes, but he failed. He failed!
In front of him, Lan Li seemed so calm. His understatement didn't have any edge at all, even the slightest fluctuation. It seemed that he was just discussing the weather today. This calm, calm and atmosphere is even more terrible than intelligence and intelligence, showing a calm completely inconsistent with age.
Harvey couldn't believe it. He really looked away. At this time, if you think about it carefully, it is obvious that Lan Li's two words at the beginning were not coincidental, he meant something. In this battle, Lan Li was fully prepared, but he knew nothing about the new man, which led to the downwind.
It's rare. It's really rare.
"Why, are you not satisfied with this number?" Harvey, really interested in the actor, asked the same question for the second time.
"Oh." Blue Li chuckled and said, "no, I'm not satisfied." Such a direct answer successfully made Harvey pick his eyebrows and laugh. "Because I don't think 'love crazy' is another 'growth education'," he continued
Harvey nodded unconcerningly and sighed with a smile, "maybe not really."
What does this sentence mean? Do you mean... One beat and two breaks?