On the one hand, the fierce comic adapted superhero film shows the potential of sweeping the whole army, but it encounters a sudden whirlpool of controversy, casting a shadow on its future; On the one hand, the B-class series films, which have a weak family background but suddenly become the upstarts, are eager to achieve better results but still lack confidence. They benefit a lot from the news storm and have a promising future.
Just a month ago, the mainstream media were generally optimistic about the box office explosion of "Raytheon". The premiere weekend was even as high as US $100 million, and "speed and passion 5" was not on the same level at all, so there was almost no suspense about this huge competition; But now, the wind direction has experienced twists and turns. Will the result change?
Magazines headed by "variety show" believe that the winner of the opening battle should still be "Raytheon". They believe that this work can achieve 93 million to 98 million box office results at the premiere weekend, and still retain the possibility of hitting 100 million US dollars. However, compared with the previous strong momentum, the pace is inevitably affected.
The direct reference object of this data is "Iron Man" in 2008. As the first film in the series, it was almost in a similar situation in that year. After years of silence, Robert Downey Jr.'s turnaround battle attracted wide attention. At the end of the movie's premiere weekend, the box office figure was 98 million, and in North America, it made an impressive record of 318 million.
Now it's Thor's turn. Mainstream media generally believe that it can inherit the fine tradition of "Iron Man", and the total box office in North America is also on the same level with 300 million.
On the other hand, "variety" magazine also believes that the opening weekend box office of "speed and passion 5" should be around 75 million to 80 million.
Two years ago, the fourth film of the series was restarted and appeared in the first week of April 2009. The premiere weekend reaped US $70 million, which was really amazing. Unfortunately, due to the drag of word-of-mouth and lack of stamina, the cumulative box office in North America was only 155 million. But thanks to the outstanding performance of overseas box office of 200 million, universal pictures made a small profit, This is the fifth in the series.
From a professional point of view, the public opinion storm of "Langley vs Chris" seems vigorous, but the energy that can be converted into box office data is very limited.
First of all, the two are new actors with limited influence. If the "double door" reveals that the duel between lanli and Natalie rekindles the flames of war, then the situation may be different; Secondly, lanli is only the third leading actor, and the box office bonus is weak; Third, as an actor, lanli's personal charm is unknown, and his appeal can't turn the topic into box office at all - he's not Tom Cruise.
Professionals believe that the premiere performance of the fifth series of works can be improved by a small margin, but the audience base is still too weak, the news influence is just watching the excitement, and the substantive benefits are limited, so the premiere data is difficult to exceed the threshold of 80 million. In the end, the cumulative box office in North America should be 180 million, with the hope of hitting 200 million.
Objectively speaking, "variety" is one of the most authoritative magazines in the industry. Its prediction is relatively objective and pertinent. It neither underestimates "speed and passion 5" nor overestimates "Raytheon". According to the past achievements, overall pattern and recent comprehensive situation, it comes to such a conclusion. According to their analysis, "Raytheon" will win the opening battle of this year's summer season with a small margin, and rely on a strong fan base to win a big win in the total box office of North America and the world.
Strictly speaking, a month ago, the duel between "speed and passion 5" and "Thor" was just a gimmick. Few people thought that the two works could compete on the same level, especially when compared with the frontal collision between "Harry Potter" and "Captain America".
Now, "variety show" has come to such a conclusion, which is very valuable. Most media in North America also agree with the view of "variety show", which can be said to be the mainstream opinion at present.
Although a small number of media believe that "speed and passion 5" may be able to generate more energy in the premiere weekend, and the premiere data of "Raytheon" will be relatively lower, and the victory or defeat will be more tangled and exciting, they have to admit that the analysis of "variety show" is reasonable, and the overall trend is just like this.
However, the reason why the opening battle is so eye-catching is that it is not only separated from the duel between the two films, but also from the duel between paramount and universal. It also provides a window for people to see the box office trend of superhero films this summer. After all, this is after the rise of comic adapted films, For the first time, four and a half works of the same type can be seen in the same summer file at the same time - "Transformers" can only be regarded as half, "Thor" as the pioneer of the first gun, the strategic significance is naturally extraordinary.
It is no exaggeration to say that with the approaching of time, the eyes of the United States are focused on the opening battle. Between the hustle and bustle, April 27 has already arrived!
April 29th, 2011 is Friday, which is the last weekend of April and the first weekend of May. Strictly speaking, this is the last weekend of spring and the last weekend before the summer holiday. Next week, the curtain of summer holiday is about to be unveiled, and the heroes are fighting with each other.
According to the trend of previous years, this is the calm before the storm, and the North American market will be relatively cold this week; In sharp contrast, the media will be relatively lively, and the flying news will continue to warm up for the next summer; Even cinemas are in full swing, looking forward to the summer season's bombardment starting next week.
But this year is a little different. On April 27 - to be exact, on Monday, the 25th, the upsurge of Hollywood began to spread quietly in the whole North American continent. Countless media reporters flocked to Hollywood. The Internet discussion was also very hot, and film lovers were eager to try.
Because, on April 27, "speed and passion 5" will hold a grand and grand premiere at the Chinese Theater in Los Angeles! War has begun, who can laugh to the end? What kind of attitude will the duel end in? What kind of impact will the result of the contest have on the next summer holidays?
It's full of expectations.
As a senior agent, Andy Rogers naturally knows what the opening battle means. He chose "speed and passion 5" at the beginning. His original intention is to let Langley test the water, see his performance in commercial films, and improve his popularity and recognition. Now everything is developing according to the plan, and the film has not been released, The name "Langley hall" has been widely spread. That's a good thing.
However, Andy is half expecting and half worrying at this time. As long as he thinks of this chaos, he will feel a dull pain in his temples.
Chris Hemsworth, Langley's former roommate, knew it; Chris had a bad time with Langley, and he knew it; Chris's agent, Fisher Morgan, got involved in the audition of "bad boss" and he knew it; Fisher had been in touch with lenley, but he was rejected, and he knew it.
But Chris stole Langley's play and managed to get a part of Saul? He didn't know it!
After the news came out, Andy was killed completely unprepared, even though he had experienced numerous big waves, he was still frightened, but lanli was still a light cloud. Andy feels a little bit congested when he thinks about it. His cardiovascular system is not good at all, and now he has to undergo this sudden stimulation? It's really
Take a deep breath, and all the confused thoughts in his mind are eliminated. He calms down again, and Andy begins to explain, "everything has been explained for today's premiere..." his eyes are drawn back from the tall palm tree outside the window, and he throws them towards blue Li. Then his voice stops suddenly, and he can't breathe.
Lanli leaned against the back seat of the car, his eyes closed slightly, and he was just taking a rest. The window of his hand opened a crack, and the sun and breeze blew over him, sketching out the outline of his face, which made him feel comfortable and relaxed. It seemed that he was not going to the premiere, but to Malibu, a beautiful and breezy holiday.
One breath blocked in the throat, then dumbfounded. This is Lan Li. He has long been used to the calm and elegance of Taishan, showing his maturity and wisdom of different ages. Therefore, even in the face of media bombardment, he can deal with it freely; Therefore, even in the face of a sudden news storm, he can deal with it; Naturally, even in the face of the storm eye of the premiere, he was able to close his eyes and recuperate peacefully.
Andy suddenly realized that there was no need for him to explain the precautions. For example, he and the publicity team of Universal Pictures had already said hello in advance, and there would be no problem with today's premiere; For another example, he and the management of universal pictures have also said hello in advance. Van diesel will definitely not have a problem today
Words to the mouth, and finally all swallowed down, "Lan Li?" Andy shouts again, and continues without waiting for Langley's answer, because he knows that Langley can hear, "I seriously think you should hire a manager. After a while, I'll give you a list of candidates, and then you can add some candidates yourself and choose one. "
If Langley is in Los Angeles, it's easy to do. When an accident happens, he can show up in time; But Langley is in New York, and Andy knows that no matter how he persuades him, Langley won't agree to come to Los Angeles. So managers are becoming more and more important. Nathan's not enough alone.
Silence, or silence. Andy is not in a hurry, just waiting quietly. After about three seconds, lanli said, "... OK, I know."
Andy nods and looks out of the window again. After this turn, the spacious street becomes narrower because the line of sight is full of people. huge crowds of people.