Chapter 512

The premiere of "speed and passion 5" has come to an end. From the preliminary sample interviews of the audience, the film's reputation has ushered in an explosive reaction, completely subverting people's conjecture, which can be called incredible!

Before the release of the fifth work, the creative style, audience group, market positioning and public impression of "speed and passion" were in a relatively stable state: Class B action works, pure popcorn.

The most simple case is that when the news of dawn Johnson's coming to join the company was in full swing, people were not surprised, because this is the choice that conforms to the style of the series; But the final choice of lanli was an accident. It was a big accident. It completely deviated from the track, and then caused an uproar among the media and the audience. Almost everyone was not optimistic about this choice.

Similarly, the film's word-of-mouth feedback data, such as comprehensive media review, IMDB score, rotten tomato index, cinema score and popcorn index, are the same. From professional media to mass media, and from senior audience to ordinary audience, the trend of word-of-mouth is as usual and quite stable.

The previous four works of the series have been criticized by professional film critics. The media comprehensive evaluation of the four works is in the order of before and after. The media comprehensive evaluation of the previous four works is 58 points, 38 points, 45 points and 46 points respectively. Not only has they never passed, but also the score performance is really unsatisfactory.

Similarly, the mass media is not inferior to others in terms of scoring rotten tomatoes. The freshness index of the four works is only 53%, 36%, 37% and 28% respectively. The overall scoring trend is even worse than that of the media comprehensive evaluation.

Even the fourth film, which has regained the confidence of Universal Pictures, has no exception. It has been criticized like a storm. It can be clearly felt that the media does not like this series. It's no wonder that when the opening battle of "speed and passion 5" and "Raytheon" just started, the news media didn't catch a cold at all. In their eyes, this series of works, which has already shot the fifth series, has no need to shoot at all, and has no qualification to compare with "Raytheon".

If the media's harshness is due to their professional requirements, even for popcorn commercial films, they are also looking forward to shooting the standard of "Avatar" and "Inception", even if it is not "Batman: Dark Knight"; Then the audience's criticism further proves the "B-level" attribute of this series of works.

IMDB presents the ratings of senior audiences. The scores of the first four series are 6.7, 5.9, 6 and 6.6 respectively. Although the scores are still not good enough, even the "seven points" are not good enough, at least they have passed - or they are wandering around the edge of passing. It can be seen that the audience's requirements for popcorn are relatively relaxed.

This can also be reflected in the scores of cinemas. The scores of the previous four works have been extremely stable at the same level, namely B +, a -, a - and a -. Objectively speaking, the cinema score "a" of commercial films is in line with the expectation, which has a bonus effect on the subsequent box office, "a -" can only be regarded as the passing line, but the "speed and passion" series at least passed.

On the other hand, the popcorn index from the general audience can be used as auxiliary reference data. The scores of the four works are 74%, 50%, 69% and 67% respectively. For commercial films, even the 74% figure of the first film is a big disappointment. It is not higher than the minimum standard line of "80% for popcorn", let alone the other three miserable figures.

On the whole, the series of films do attract a relatively fixed audience. Their demands are very simple, just luxury cars, drag racing and excitement, which is enough; But for the general audience, the series of films still lack attraction, and the leading role lineup also lacks appeal, which can be clearly seen from the box office——

The best box office performance of the previous four films is the fourth film, with a box office of 155 million in North America and 360 million in the world. Compared with the cost of 85 million in the fourth film, it has successfully achieved a profit, but it is difficult to be regarded as brilliant.

Whether it is the media or the audience, the "speed and passion" series is far from praiseworthy, not to mention the word-of-mouth explosion. Even if it is the fourth film that Universal Pictures continues to invest in shooting, there is still a long way to go from "praise". But now, the fifth film has ushered in an explosive wave of praise? Even if it's just the premiere, there's a big cry: what's going on?

From the fourth movie to the fifth movie, what happened to make the movie successful? When people have a look at the whole production Cass of "speed and passion 5", including the producers; After browsing the relevant interviews after the premiere, including four different media, people can easily find a common point, or a difference——

Langley hall.

The only difference between the fourth and the fifth is lanli, whose excellent performance was mentioned in the interviews of four media audiences. It's, it's incredible, but it's happening. The replacement of Donne by Langley, originally denounced as a fool, has become an opportunity for the film to regain its vitality?

Even if it's a dream come true Hollywood, even if it's a Hollywood full of miracles, even if it's a Hollywood where everything is possible, it's too incredible!

Maybe it's the inaccurate sampling of the premiere audience? Maybe it's the shift of focus caused by the news in the past? Maybe the fans of Langley were in the majority that night? Maybe the reporter himself is a supporter of Langley? Maybe... Maybe other subjective or objective reasons lead to such a result - such a wrong and outrageous result?

But then, all kinds of speculation and speculation had not yet had time to spread their thinking, and they were killed in the cradle. Because, the first batch of media reviews are hot - their views coincide with the sampling survey of the Seattle Post!

Actually! Actually! Actually!

After the audience, even film critics also praised "speed and passion 5"? Actually, the film critics also gave a positive word for Lan Li? How can critics sing praises for this B-class series? This is critical and sharp, troublesome and cumbersome film critics! This is absolutely Arabian Nights, this year's summer file, really to chaos!

After the premiere, a total of 43 professional media wrote film reviews, which is an absolute victory for commercial films. For the fourth film two years ago, there were only 28 professional media writing film reviews. The gap is beyond imagination, which directly shows a leap forward.

The number of media reflects the degree of attention the film receives, which is not common for commercial films. From a positive point of view, the uproar of the unveiling battle has indeed won incredible attention for "speed and passion 5"; From a negative point of view, the number of picky media has increased. These professional film critics are not easy to serve.

But obviously, this time "speed and passion 5" successfully turned the disadvantage into the advantage!

Among them, the first is variety magazine.

This is one of the most authoritative professional magazines in the industry. On the eve of the unveiling war, it not only expressed its support for Raytheon, but also seriously analyzed the disadvantages of "speed and passion 5". It is believed that this work has fallen behind in all aspects, and it may need a miracle to win. Calm and objective analysis, detailed in place of the content, making it once again won the affirmation of the industry peers, but also become the wind vane box office trend forecast.

After the premiere, Stephen Holden, the chief film critic of variety, published his own short review at the first time, once again showing concern and attention for the opening battle.

Hidden behind this, it can be seen that Hollywood insiders, led by "variety show", are paying close attention to the box office trend of superhero films adapted from comics in this summer and their subsequent impact on the whole film industry. In other words, the opening battle between "speed and passion 5" and "Thor" is far more popular than people think.

"This is undoubtedly a dazzling action blockbuster. It also proves the potential of the series to break away from the B-class pattern and become a top commercial series."

In the first sentence of the opening, Steven gave a compliment and continued this trend. "In the narrow and sultry streets of Rio de Janeiro, an incredible duel brought the film atmosphere to a climax. The play has all the elements that make the audience scream and excited:

The thrilling pursuit on the street, accompanied by the explosion, destruction and thrilling chase drama, and the unrestrained imagination, has broken people's fixed ideas again and again. In a way of breaking Newton's three laws, it presents the dream time of Hollywood film industry and the full-scale outbreak of adrenaline, Will let every audience experience the acme of audio-visual feast.

Justin Lin has done it. He has successfully promoted the series to a new level, endowed it with new vitality, and made people begin to look forward to the great commercial success of this work. "

Different from the previous prediction, Stephen gave almost all the praise words to the film, which really made people interested in "speed and passion 5" from the perspective of enjoying popcorn. However, this is not the end.

"The most wonderful part of the movie is undoubtedly Hall's participation. This young actor not only proved his outstanding and solid acting skills, but also showed his agile skills and natural charm. There is no doubt that hall is the biggest harvest of this summer! It's also the wisest choice for the series

Boom, boom! From the audience to the film critic, "speed and passion 5" is the first to take the lead in the opening battle!