Chapter 519

Is it unexpected or reasonable?

For commercial films, it seems to be the most normal result that media comprehensive review encounters collective criticism; However, the feedback information of Raytheon's early internal audition is not like this. Paramount and relevant personnel have repeatedly stressed that this is a work worth looking forward to, and the quality is comparable to that of iron man. So, what happened now?

Objectively speaking, it's not a good thing for the media to lose to "speed and passion 5" in comprehensive review. It's frustrating and frustrating. It's even irritating to lose to such a B-class film series; However, this is still not the end of the world, commercial film competition is box office after all.

As for the media review? Anyway, "speed and passion 5" won't get an Oscar. What's the use of a higher score in the media review? The final result of the two works is still based on the box office, so it's far from the time to panic.

But Paramount Pictures still panicked, Chris Hemsworth panicked, Fisher Morgan panicked, and Natalie Portman was in no better mood. Because, after the official landing in the North American market on Friday, other word-of-mouth also collapsed, and there was no sign of warming up.

The freshness index of rotten tomatoes was only 75%, and the score of mass media was only 6.4; The popcorn index started with 74% and is still on the decline. If it's not scary enough, if it's not scary enough, then a "B +" theater score is a death sentence for the movie.

Even "speed and passion 4" has a score of "a -", not to mention "speed and passion 5" has a further "a", but now, "Raytheon" has only achieved "B +", which means that if the premiere box office is less than 100 million, then the final box Office of the film can not exceed 200 million. Although it is only "possible" at present, it can be confirmed that it is a high probability event.

No one will forget that before the release of the film, "Thor" is expected to follow the footsteps of "Iron Man" and gain 300 million box office in North America; But now, the situation is reversed, and the 200 million hopes of Raytheon are beginning to become dim. On the contrary, the "speed and passion 5" is riding on the wind, and the 300 million hopes are greatly increased.

From the media comprehensive evaluation to the rotten tomato index, from the cinema score to the popcorn index, "Raytheon" lags behind "speed and passion 5".

In a short period of two weeks, the whole world seems to have undergone tremendous changes. Speed and passion 5, which has always been a bad word of mouth, has become the favorite of the media and the audience; The fierce "Thor" has been criticized by both words and writing, and the positions of the two works are completely reversed. The word of mouth is so, the momentum is so, even the popularity seems to be so.

This is a summer camp. It is no longer the summer camp that people are familiar with, but it is still the Hollywood that people are familiar with.

But is this the end of the world? no

In 2009, "Transformers 2" was released in a hot way. The media rating was 35 points, the fresh index of rotten tomatoes was 19%, the mass media rating was 3.9%, the popcorn index was 57%, and the cinema score was "B +". A series of scoring figures can be called disaster. It's terrible, but what's the outcome?

Finally, "Transformers 2" swept up US $400 million in North America, and the global box office reached 836 million. It only lagged behind "Avatar" in the year-end box office list, occupying the second place of the year. Breaking all the laws, breaking all the inertia, breaking all the rules, "Transformers 2" walked out of a road of its own.

Now, Thor is ahead of Transformers 2 in all reviews, which means that it's not over yet. On the contrary, it's just the beginning, and it's far from the end of the world.

However, no one likes such an opening, especially in the case of the hot hype of the opening war, what paramount is looking forward to is not only a victory, but a crisp and incisive victory; Now, in the face of the strong performance of "speed and passion 5", Thor has encountered the Waterloo of previous comments?

It's a bad start, and it's becoming a disaster.

It's like the Titanic, which was famous for its time. When it set sail, it was vigorous, and it was still accelerating. It tried to refresh the speed record of long-time navigation for many times. But because of the acceleration, suddenly, an iceberg appeared in the line of sight, which was enough to destroy everything. It was on their way, and their future was suddenly cast a shadow.

Once Titanic, not able to avoid; What about the "Thor" this time?

On May 6, Friday, burdened with the negative pressure of word-of-mouth, the keen attention of the unveiling war, and the ardent expectation of the whole summer program, "Raytheon" officially premiered in 3955 theaters, opening not only the journey of summer program, but also the journey of comic superhero movie, and the duel of unveiling war. Success or failure, victory or defeat, in this weekend will see the decision.

Twenty three million dollars.

When the box office statistics came out on Friday, everyone was shocked and even began to doubt whether the statistics were wrong. High expectations, like falling from a height or falling freely, hit the bottomless abyss fiercely. They were not only fragmented and disintegrated, but turned into dust, and even the dross could not be found.

After more than six months of long publicity, more than one year of brewing and polishing, and more than 45 million publicity budget, it is no exaggeration to say that "Thor" is shining in the spotlight. Regardless of the media review and the audience's reputation, at least in terms of attention and attention, this work is definitely one of the top works this summer, Even compared with "Pirates of the Caribbean 4", "Harry Potter and the Deathly Hallows (Part 2)" and other works, it is no inferior.

In principle, the box office at the premiere weekend should be explosive. As for the follow-up box office trend, that is the influence scope of word-of-mouth and quality. But now, not to mention Saturday and Sunday, even Friday's box office is so weak, it's amazing, and my glasses are broken.

What happened?

This should be a question mark in everyone's mind. Is it because the appeal of comic adapted superhero movies is far less than people think, "Iron Man" is just a special phenomenon? Or is it because the negative word-of-mouth after the premiere has seriously affected the audience's expectations? Or is it... Chris Hemsworth's "borrowing door"?

The exact reason is unknown, but Friday's bad box office performance is clear.

May, as the first month of the summer season, has always been a dense box office area with fierce competition, which is comparable to that in July. In this month alone, eight movies in the history of film have their premiere weekend box office exceeding 100 million, accounting for half of the list of film history; And there are ten box offices that exceed 40 million in a single day, let alone 30 million

Even though the opening box office of "speed and passion 5" swept the record in April, in May, it only bowed its head to show modesty.

But now, what about Thor? Even "speed and passion 5" can't compare with "Thor"?

The box office of the premiere is 23 million, compared with the same period data of "speed and passion 5", which is 37 million, a whole "Troy" difference.

Such a terrible box office data has really put Raytheon on the gallows. Although they still have a chance to survive, there are countless cases where the box office on Saturday is higher than that on Friday, and the miracle of "Avatar" like next week's decline can still be won, not to mention the myth that the box office of "dragon Trainer" has not fallen but increased in the later stage, It's just a Friday box office. In the ever-changing North American box office market, they still have a lot of work to do. But, no doubt, they are on the edge of the cliff.

It seems that they are really in the dilemma of Titanic. The speed is too fast, the steering wheel is too small, the distance between icebergs is too close, and the scale of icebergs is so huge that there is not much room for them to save themselves. Ominous premonition, is approaching bit by bit, the sense of crisis so that the whole body are erect up!

The box office forecast of Raytheon's premiere weekend has dropped from $100 million to about 95 million; But now it seems that the forecast data need to be further shrunk, aiming at 65 million is the most wise, such a losing momentum, burst out the first big cold since 2011, surprising cold!

If we say that Chris's "borrowing door" has no influence at all, no one will believe that the negative news has far exceeded the expected influence on the box office this time; Now, however, paramount is not in the mood to pursue the responsibility, because they are too busy to concentrate on the current difficulties.

Now for Thor, the outcome of the opening battle is no longer important. Because, beyond the "speed and passion 5" 95 million premiere box office, there is no possibility, Friday's poor performance at the box office, basically cut off all the potential.

But what's more terrible is that if they don't focus on their box office, if they don't work hard to promote, if they don't try their best to make the box office on Saturday and Sunday warm up, if... Their weekend box office can't even reach the standard of 65 million dollars, then they don't put enough pressure on the box office of "speed and passion 5" next week, This also means that after the box office of "speed and passion 5" has turned over an adverse decline in the next week, they may even lose the weekend box office battle, not to mention the victory of the opening battle. Even if they can't win the box office champion in one week, that's the real collapse defeat.

Terrible. It's really terrible. Just imagining it makes you shiver. From disdain, to parity, and then to lagging behind, this retreat and retreat of the rout momentum, shocking!

This year's summer camp is really abnormal. Now, no one in the industry dare to claim that they can accurately predict the outcome of the unveiling war.