Chapter 522

In the second week of May, "Thor" premiered for the summer season, and "speed and passion 5" was released the next week. The opening battle between the two works is the most sensational event this year!

But the trend of this war is surprising!

Raytheon's premiere weekend box office is only $59610000! The previous week, the premiere weekend of "speed and passion 5" swept 95 million US dollars. Comparing the two groups of premiere weekend data together, the gap was so big that people were shocked. It was unbelievable——

Who can believe that just a few weeks ago, these two works were considered not in the same level, and "Thor" was the heavyweight. But now the box office data of the premiere has completely reversed the "magnitude" of the two works. It seems that in just one week, the world has changed completely.

This is the third time in 2004 that the opening works of summer season show had their opening weekend box office lower than the opening weekend box office of the previous week.

For the first time, in 2005, the opening work "Kingdom of heaven" received only 19 million bad box office, while the previous week's "guide to the galaxy" got 21 million in three days over the weekend; The second time was in 2009. Star Trek, which was released in the first week of the summer season, gained 75 million yuan and performed well, but Wolverine was even better the previous week, with a box office of 85 million yuan at the weekend.

In 2011, this is the third time. At the same time, this is the biggest gap. As a result, it is full of irony that the smoke of the opening battle has quietly deviated from the original track.

In the face of the disappointing weekend box office results of Raytheon, does it mean that "speed and passion 5" has a chance to win a big victory? There are excitement, surprise, expectation and panic. In a flash, all the eyes of North America were focused.

According to the statistics and evaluation of the relationship between exhibitors, "speed and passion 5" in the second week of release, in the face of the fierce "Raytheon", and the weakness after the strong outbreak of the first week, delivered an incredible 38% decline and made a weekend box office of 58.9 million US dollars!

For the summer popcorn with its premiere box office higher than US $60 million, a drop of less than 50% in the next week is a victory, but "speed and passion 5" has delivered a 38% drop. It has gone out of the magic trend of "Lord of the rings 3", "Inception" and "ocean story", and has become the most popular film in the history of North America, Premiere weekend box office more than 60 million, the fourth lowest decline in the next week's works.

Of course, compared with the box office curve of "Shrek 2 Monster" which premiered at the weekend of 108 million and fell only 33% the next week, the performance of "speed and passion 5" still lags far behind, but such performance is still beyond doubt to amaze the United States.

As a reference, the box office of "Iron Man" fell 48% next week, while the cumulative box office of the film in North America reached 318 million. Now, with the opening box office of "speed and passion 5" almost flat, the next week's decline is much better than that of "Iron Man". Does that mean that the final cumulative box office of the film will exceed 318 million?

Corresponding to the decline of Raytheon, it is the strength of "speed and passion 5". As soon as they go up and down, the gap becomes more and more elusive. In the end, Raytheon won the North American weekend box office champion in the second week of may by a small margin of about $710000!

A close victory, an absolute close victory, can even be described as a "disastrous victory".

In this opening battle, Thor, who had been generally regarded as the best, lost and lost. Though he had a good hand, he put himself in a dangerous situation. In the end, he won the weekend box office champion with a gap of less than one million US dollars, and started the first shot of the summer season. It was so thrilling, so ups and downs, so frightening, Half of the Hollywood employees were in a cold sweat.

Although the process is extremely dangerous, although the result is not satisfactory, although the posture is really embarrassed, but the fig leaf is finally saved. It's better to be happy than happy. Paramount breathed a sigh of relief. The happiness and joy of the rest of his life almost made people cry with joy.

It is rumored in the circle that on Monday morning, after the list of exhibitors was published, many staff members of the "Thor" crew, who are promoting in San Diego, are hugging and weeping. Even producer Victoria Alonso is quietly weeping.

Chris seems to be safe on the surface, but when he stands up, his legs soften, He staggers a few big steps, and almost directly bumps into Natalie next to him. Fortunately, Chris controls it in time, which avoids an accident.

At the fan meeting held after that, the "Raytheon" crew finally regained their spirits. In the interview process and the interaction between the fans, although they were still disappointed, the crew members listened to the opinions of the film critics with an open mind, expressed their willingness to listen to the views of more audiences, and then expected to do better in the next work; And expressed confidence that loyal fans will give the film more pertinent recognition.

This is the best time for the "Raytheon" crew to publicize after the comprehensive media review. San Diego's publicity effect is also very good. After the meeting, the starring lineup led by Chris and Natalie still stayed in the cinema, taking photos, hugging and signing with the audience. All these contents gradually spread on Facebook and tubing through the hands of the audience, gaining a lot of praise and injecting a shot in the arm for the crew.

The grand opening battle has finally come to a stage. Of course, this is not the end.

"Speed and passion 5" and "Raytheon" the next box office trend is still the focus of people's concern, can it reach 200 million? Can it exceed 300 million? Where will the box office end up? Compared with the cost, can the film make a profit? Both of them are series works. What impact does the box office trend have on the follow-up works this time?

More importantly, is the poor performance of "Thor" a positive factor for other comic adapted superhero films in this summer's program, which means that the market potential has not been over exploited, or a negative factor, which means that the audience has a negative impression on such films?

But, at least, the first phase of the duel is finally over.

"Speed and passion 5" took the lead in the box office, media reviews, audience feedback and other aspects of the premiere weekend with a dark horse attitude. Although it failed to win the championship, it forced "Raytheon" into such a dilemma with an excellent decline in the next week, and finally came second with an extremely weak disadvantage. This can still be said to be a victory.

As for "Thor", he is full of scars, depression and scars. Even though he managed to save a little face with a kind of slothful posture, he can only hope that the subsequent box office decline will not be too severe, and there will be a more important overseas box office. This is paramount for paramount to avoid losing money. Therefore, when a battle is over, there are still more wars to wait for, and no one can take it lightly.

Whether "Raytheon" or "speed and passion 5", the two production teams and companies have already sorted out their mood and prepared for the follow-up publicity work - "Pirates of the Caribbean 4", but they are waiting just two weeks later. Such a huge box office beast is enough to alert everyone, which also means that they have a week's buffer time and a week's time to boost the box office.

But on Tuesday morning, the whole of North America was fried!

According to the normal process, the exhibitor relationship should announce the revised box office today, even to the single digit. All the media will habitually confirm it to see if the list has changed after the box office has been revised. However, this habit is often just easy, because there are very few accidents. But this time, the official website has issued a special announcement, "the exact box office statistics, champion change."

After accurate box office statistics, the box office of Raytheon in the three days of the weekend is 59.23 million, which is slightly smaller than the forecast. The one-day decline on Sunday is higher than expected. It can be seen that the downturn of word-of-mouth inevitably affects the box office trend.

On the other hand, the box office of "speed and passion 5" is a little higher than the forecast. The final box office is 59.45 million, but the drop is still 38%, only a little change after the decimal point. This series of works with the best reputation can not be stopped by the wind.

After the statistics were refined to single digits, the box office number of "speed and passion 5" in three days over the weekend was $227222 higher than that of "Raytheon".

In other words, after revising the box office data, this week's weekend box office champion announced a change of ownership - "speed and passion 5" was released the next week, and it was dangerous to win the championship again, which continued the strength since the premiere“ Thor, on the other hand, took the second place in the world in a staggering position. It was a powerful sprint with overwhelming momentum and overwhelming momentum, but it ended in a complete rout.

It is worth mentioning that this is the first time that the opening works of summer archives failed to win the championship at the weekend of premiere in 2004, which is one month ahead of schedule. The magic of summer archives has received unprecedented impact and challenge.

Defeat, real defeat, not to mention paramount and Raytheon, even the whole North American market and the Hollywood industry are silent - although people have guessed suspiciously, although people have looked forward to Schadenfreude, although people have watched enthusiastically, they have more or less flashed this situation in their minds, "If Thor didn't win the championship..." but when all this happened, when it turned into reality, the shock and amazement put all the voices out of the throat.

In the second week of May, the winner of the North American weekend box office was "speed and passion 5"; Runner up, Thor. It was not until this time that the curtain officially came to an end.

The last mask of Raytheon, tear it.