In the past, lanli, who has always been under the radar of the media, seems to be refreshed and happy. Obviously, the noise and noise here in North America have not affected lanli's good mood for vacation. Then Matthew's smile rose slightly.

"Haven't you opened this box yet?" Matthew glanced at the boxes on the tea table in the hall, and then walked towards the kitchen. Every time lanli started to tidy things or clean the house, the whole space looked like a tornado. It was terrible, and today was no exception. He really can't stand it.

"What's that?" Blue Li then asked, but looking at Matthew who came to take over, he immediately turned his attention back and complained sadly, "I finally want to do it myself. What do you mean?"

Matthew rolled his eyes and didn't say much, but one look was enough: are you sure? If you do it, a good thing will become a disaster.

This made Lan Li choke, but there was no way to refute. In the end, he put the coffee beans heavily on the stove, picked up the cherries next to him, and threw them one by one into his mouth, as if he was venting. Unfortunately, Matthew didn't move, but he began to be busy. Lanli made a scene and walked towards the hall with cherry.

Matthew heard Langley's footsteps and said, "it's from Nathan last week. He said it's your album."

Album?

Lenley reacted for half a second, and that's the reaction. His first album! The recording was completed before "chaotuo" was officially launched. At the same time, the contract was also signed. Matthew personally signed the relevant contract, and studio 11 officially became the record company and distribution company of lanli. It's just that he completely forgot about it.

"The album was released so soon?" Lanli was a little surprised, but if you think about it carefully, now the music market is extremely mature. After the completion of the studio work, it can be quickly listed in just one week, both physical and digital. Now that more than two months have passed, it's not uncommon for the album to be released.

"Well, it's officially launched on August 29." Nathan is not there, but Matthew knows it like the back of his hand. "After the listing, studio 11 gave you a box as a gift for your friends."

Lanli put the cherries beside him and began to unpack them. "I thought this box was used for publicity." I haven't eaten pork, at least I've seen pigs run.

After the singers launch publicity, whether it's TV programs or radio programs, including some party occasions involving work, they need to constantly distribute their own albums, hoping that more music critics, more music hosts, more magazine editors and more music reporters can hear their own albums. Only in this way can the publicity spread.

These free albums, of course, are also part of the cost of publicity.

"Studio 11 was originally a small workshop, and the cost of publicity was not much. It was said in the original contract." Matthew knows his contract well and has a clear memory. "It's estimated that the album for free promotion will be distributed by themselves. Although I'm skeptical. This time, the release of your album is just silent. "

"Ha." But Lan Li laughed and said, "isn't that good? It was originally a very experimental album. I didn't plan to go on the radio or make a music video. So quietly released, like people, naturally through a variety of channels, the album will buy back; Do not like people, then there is no need to hype

The release of new albums by singers of large record companies is bound to be vigorous. First, the clips of music videos will be made public, then the 30 second audition of the music source will be announced, and then the cover or inside page will be publicized in cooperation with the publicity of TV and radio. Finally, when they are officially launched, they will also cooperate with activities such as fans' meeting and Album Signing meeting, and the curtain will be opened in a mighty way.

Under this kind of propaganda, the sales volume of the album in the first week broke out hundreds of thousands or even millions, pushing the reputation and popularity to the peak. Even in the overall market downturn, there are still a few singers can achieve good results.

This time, however, there was no movement in lanli's album.

Studio 11 just put the album on the shelves on August 29 through its own sales channels, such as locking record stores in Dalian, supermarket shelves like Wal Mart, online platforms like Amazon, and finally online digital sound source platforms like spotify and iTunes. That's all.

There is no publicity, no announcement, no hint, and even no official manuscript. It completely brings the style of independent singer and independent music to the extreme.

Looking at the uproar in the past half a month, even though the media has focused a lot on Lan Li, so far, no media has reported this.

Matthew strongly doubts: does anyone know about it?

However, from the reaction of Langley, it seems that this is their original intention: This is an album out of the mainstream of the market, this is an album dedicated to making music, this is an album with unique style, this is an album insisting on self denial and compromise, this is an album deviating from the market demand, This is an experimental album that music lovers have devoted countless efforts to.

Is studio 11 looking forward to profit? Expectation is expected, but there is no hope; Is George strand looking forward to recognition? Expectation is expected, but there is no hope; Is Langley hall looking forward to the big red? No, he didn't expect it.

For studio 11 and George, they all hope that such pure, sincere and excellent music can be more recognized, listened to by more people, appreciated by more professional fans, and injected a clear stream into the dead music market. However, the wish is beautiful, and the reality is cruel.

Therefore, instead of yelling at the top of their lungs, it's better to calm down and spend every cent of the little publicity budget on the blade, so that those real loyal fans can have access to the album. Therefore, studio 11 chose such a low-key, silent and simple way of distribution.

In the era of wine is also afraid of deep alley, they chose to focus on their own professional in the deep alley. Is this stupid or brave?

When he opened the box, lanli saw the album of the other side. It was spread out word by word. It was not the current mainstream over plastic sliding surface packaging, but the retro paper packaging of vinyl records, thick dark paper. It had a sense of vicissitudes and simplicity of the times. It was easy to be dirty, easy to tear up, and inconvenient to keep. But the people who really liked it would keep it carefully, After the passage of time, the memories deposited on the dark paper leave a distinct and profound mark, recording every moment of life.

The cover is black with a Bulgari photo covering most of the cover space. Above the photo is a stage. After the performance, the stage is lonely and desolate.

There is a small bench in the center, a bunch of cream light falling down, the microphone fell to the ground, next to an acoustic guitar; The dark red curtain on the back has turned white, and the brick yellow wood floor on the ground is mottled. Beside the stage, there are miscellaneous and messy connecting lines, and even some sundries.

It looks not formal at all, but also shows a sense of desperation.

This is the Pioneer Village in the lens of Langley. The stage that has been washed and precipitated for half a century, the stage that lags behind the times but never dies out, the stage that can hardly find living space in the big New York, and the stage that is still full of loneliness and loneliness under the singing and dancing.

Finally, in the slanting lower corner of the bench, a black handwritten font says, "Don Quixote.". It seems that this is the name of the performer, the name of the stage, or the name of this era.

There is no singer's name, no unnecessary embellishment, no additional explanation. This is such a retro photo full of historical flavor. This is all of the album. But if you look carefully, you can see a small fallen blackboard behind the photo curtain, on which is written tonight's performance project, "9:00 to 9:30, Langley hall; From 9:30 to 10:00, Langley hall; 10:00 to 10:30, anonymous. "

The singer of the album is not without a name, but just like the decadent stage, submerged in the dust, also submerged in the urgency and irritability of the fast food era.

On the back, you can see two handwritten lists of songs, eight on the left and eight on the right, all written by him.

On the left are Cleopatra, Ophelia, Budapest, my hands, no doubt, march forward, time and beast.

On the right, all of them are on the right side. They are "your bone", "Charlie boy", "Los Angeles", "collide", "old pine", "old friend", "simple life" and "nothingness".

The back cover is a dark night sky, which is in the same strain as the cover. However, the big dipper can be seen at the top of the track. It's not a picture. It's painted with a moon white brush. As if in the boundless night, nothing can be seen, nothing can be touched, so the unrealistic dreamer depicts the stars on the night sky, looking forward to guiding himself forward.

Don Quixote is like that.

Lan Li originally thought that he would not be excited, and he would not sigh. All his emotions had been vented in the studio. But when I really saw the album, the words were silent and replaced by the slightly undulating mood in my chest. It's not because his music creation has condensed into an album, but because George's dream, the persistence of studio 11, and his thought and soul are all recorded in the music symbols and lyrics of the staff.

That's what dreams look like. Light, as if unable to bear the weight of the heart; Heavy, seems to break the law of gravity.

Note: simple life - young rising sons; Time: mikky ekko; Collide Howie day.