Chapter 626

When focus film announced that "crazy love" would be released in 2337 theaters the next week, almost everyone thought that focus film was crazy. No, to be exact, "almost" could be removed, but everyone thought so. It's a gamble, and it's irrational. 99.99% of the people think it's a gamble to lose.

But the 0.01 percent miracle happened.

It's eight thousand and one hundred dollars. What does that mean? There is no need to recall the distant memory. Just last week, "iron steel fist" just premiered in North America, with 3340 theaters and a single box office of 7900 US dollars. Although the number of "Crazy" venues is relatively small, it does not mean that the fewer venues there are, the higher the number of single venues. After more than 1500 theaters, the historical list of single venue box office is discussed together. This also means that the box office of "crazy love" even exceeded that of "iron fist".

Two hundred and fifty thousand for one and one hundred and ten million for the other.

Nine million dollars for three days over the weekend. What does that mean? This not only means that "love crazy" has become the only three weekend box office hits this week, but also means that "love crazy" has become the North American weekend box office champion in the second week of October 2011! An art film, an independent art film started in Sundance, and an art film comparable to "blue Valentine's Day", won the weekend box office champion valiantly! shock the common customs.

This is the first time that an independent film has won the title in two years since Juno.

No one expected, or even said, no one dared to make such a prediction. However, the focus film industry did it. The leapfrog expansion of more than 2300 cinemas reaped incredible returns. It not only ushered in the weekend box office explosion, but also defeated "Tiejia steel fist" and successfully won the weekend box office champion. Even if this is a lonely autumn file, it is still an incredible feat.

So, why on earth?

After careful analysis, the reasons are complex and simple.

First of all, "crazy love" is not "blue Valentine's Day". This work is more storytelling, more approachable and more suitable for the general public. "New Yorker" even associates with "when Harry meets Sally" through this work. Both of the two works are works of twists and turns, gathering and parting, and finally interpreting the true meaning of love. The difference is that one is the comic ending, One is the tragic ending - strictly speaking, "crazy love" is not a tragedy. But this really makes "love crazy" have a certain mass base.

Secondly, "crazy love" is a pure love story, not as cruel as "blue Valentine's Day", but realistic enough. This reminds people of "Brokeback Mountain". The two films are quite different, but they both tell a real and true love story. Accurate publicity and positioning can always awaken the true feelings of the audience, which is the guarantee of box office.

Thirdly, although the heroine of the combination is felicity Jones, there is no doubt that the topic effect of Jennifer Lawrence and Langley has attracted countless attention; After entering the cinema, the strong chemical reaction between felicity and Langley successfully conquered the audience, and their reputation soared and won the audience's recognition.

Finally, Langley hall.

It's too early to say that, but no one can deny that the additional effect brought by the name of "Langley hall" is really changing the audience's expectations for the film. Since last year's Emmy Awards, the discourse about Langley has been in a uproar for a whole year, every time people almost forget it, This name will always reappear in a new way, step by step, leaving a deep impression.

But interestingly, "buried alive" did not spread before it was released“ "Anti cancer me" has been in post production, and has not been set up“ "Crazy love" is very popular in Sundance and Toronto, but it's still half covered with pipa. In other words, people have been curious, but have never seen Lan Li's works. There are complaints, disdains, expectations, curiosity and exultation. This invisible, expectations continue to rise.

Then "speed and passion 5" appeared. Expectation value evolved into satisfaction value, further promoted the germination and breeding of curiosity, and finally evolved into appeal. Although, this is only the most elementary call, the impulse caused by curiosity will cool down as soon as time goes by, and the expectation will disappear as soon as it falls; But in a down-to-earth way, "Langley hall" does have some appeal.

Focus film saw the opportunity, seized it, and successfully switched. Complex? Simple? Or the old way?

The fact is that the next week's expansion of "love crazy" has achieved amazing results. It won the weekend box office title this week with $19 million at the weekend box office.

This achievement is comparable to the premiere of "love notebook". In 2004, this work was released in the fourth week of June, and the premiere weekend achieved 13 million, only ranking fourth on the weekend.

Although film critics are not interested in "love notebook", ordinary audiences like it very much, which makes the film walk out of the magic curve. Except for the decline of more than 40% in the next week, the decline is always controlled below 40%, which is lower than 30% for four consecutive weeks. The cumulative speed of the box office is amazing, In the end, the total box office in North America reached an excellent $81 million.

The peak of love story movies was in the 1980s and 1990s. There were countless classic works, such as "ghost love", "Mr. sweetheart", "bodyguard", "Titanic", "bridges dream", "city of angels", "British patients", "spicy body dance", "grease", etc. these works were well received and well received, and they were arrogant at the box office, It's always one of the most popular types of movies.

But after entering the new century, romantic comedy began to take the upper hand, while the love story gradually declined. After entering the new century, only one love story movie has exceeded 100 million box office in North America, "Pearl Harbor". Moreover, this work is not a love movie in a strict sense. It is more like an epic, disaster and war movie, such as "Titanic" and "British patient", which are connected by love.

Besides "Pearl Harbor", the most outstanding box office performance is "cold mountain", with 95 million yuan. This work is similar to the theme of "British patients", which is still the shell of love and the core of war.

But even for "Pearl Harbor" and "cold mountain", compared with their high investment, the box office results of the two works are not ideal, especially "Pearl Harbor", which is known as Michael Bay's biggest failure in his career. After that, Michael was on the road of "selling copies" and never came back.

"Love notebook" and "Brokeback Mountain" are the most outstanding love story movies after the millennium. Unfortunately, the North American box office of the two works failed to exceed 100 million. It can be seen that the overall decline of love story films is that the golden age is finally annihilated in the long river of time.

Now, "crazy love" has appeared, and it can even be said that it was born out of nowhere. The box office performance of the premiere weekend was particularly outstanding. Although it was not comparable to the last box office bomb "Titanic" in the late 1990s, it easily broke the data of the same period of "love notebook", and once again let people see the recovery momentum of love story movies.

In the face of the box office results of "crazy love", all other works of this week were defeated.

The box office of "iron steel fist" fell 40% in the next week when it was not ideal at the weekend of its premiere. It did not collapse completely. After harvesting 16 million US dollars, it came second. Two weeks cumulative box office reached 51 million, more than the book cost line has been doomed to become extravagant.

In the third place is a remake of the film, "full strength". The original work was released in 1984, starring Kevin Bacon. It was highly praised and became a classic youth film. But the remake of the 2011 version failed to reproduce its glory. The premiere weekend only won 15 million dollars, which is not brilliant, but also not disappointing. After all, the production cost is only 24 million, and all the stars are new.

In the fourth place, it is also a remake of the film, "strange shape prequel". The original work was released in 1982, and the horror Master John Carpenter was in charge of the director. This version is not a remake, but a previous one. Universal Pictures spent $38 million to build, but the finished product was not satisfactory. It only gained $8 million over the weekend, and the final result is likely to be even the book cost.

Whether it's the old work of superstar blessing or the new work of menacing force, in the cold autumn season, they are all out of breath. However, they can't help but watch the "love crazy" who is born in the dark horse and shines on the list unexpectedly reach the top, which attracts some onlookers' attention, Surprised that the silent autumn stalls can also have some ripples.

Last year was "buried alive", this year is "love crazy", maybe, lanli and autumn stalls do predestined relationship. However, I don't know if this year's "crazy love" can copy last year's "buried alive" route, and win a place for blue ceremony in the award season again. It's more difficult than ever.

No matter what, the box office of the premiere of "crazy love" is still amazing. At the beginning, at the Sundance Film Festival, the focus film industry bought the distribution right of the film for $5.5 million. Many people are still wondering at the bottom of their hearts, is this a loss business? But now, in a short period of two weeks, the focus film industry will not return to the original, but also profit! More importantly, the door of the award season has also been opened. No matter from which point of view, it is an amazing business.

However, a very small number of people know that Weinstein pictures was infinitely close to the distribution copyright of "crazy love" and finally missed it. Now, watching "love crazy" burst out such amazing box office results, I don't know what the Weinstein brothers really feel.

If you think about it carefully, these two brothers have been in Hollywood for more than ten years, and have seen countless big waves. One of them is "Crazy". It's nothing at all, not even enough to plug their teeth. They certainly won't care. However, it is rumored in the industry that Harvey lost three golf balls in a row while playing golf, and then broke two poles. As for whether there is a connection between the two things, different people have different opinions.