Chapter 633

As the trump card of American late night talk show, "Tonight Show" has the same ratings for nearly 30 years. From Johnny Carson to Jay Leno, the ratings champion has never been left behind. Until 2009, when there was a power struggle within NBC TV station, Jay Leno was forced to leave the "Tonight Show" and replace it with competitor conan-o'brien, which also involved a case in 1993.

At that time, the legendary Johnny Carson decided to retire, and everyone was envious of his successor. Among them, Jay Leno and David Letterman were direct competitors. NBC television had promised David that he would take over Johnny and become the new host of "Tonight Show". But at the last moment, Jay, who got Johnny's support, successfully pulled out his teeth, Took the chair.

To this end, David and NBC TV directly fell out, left the "David Letterman late night show" he has been hosting, and left CBS TV station a mess. And Conan is the successor to this mess.

At that time, Conan was still a newcomer of unknown origin, without any fame or resume. After taking over, the audience rating of the program plummeted, which was just unbearable. The hosting style was said to be "constantly jumping in front of the camera, I don't know what he really wanted to do". NBC television even put countless pressure on him, and even signed a renewal agreement with him at the beginning. But it is in such a difficult environment, Conan broke out a piece of world, but also became NBC television's diehard legitimate.

Instead of Jay Leno, Conan became the host of the ace talk show. Unfortunately, the style of the late night show is still not suitable for tonight's show - different time periods are doomed to different audience attributes. Just three months later, NBC TV station had no choice but to find Jay again due to its terrible ratings, while Conan went back to the late night show again.

Before that, the average audience rating of "tonight's show" was always above 3.0, even if it broke through 4. It's incredible for talk shows broadcast in late night. You know, even TV plays broadcast in normal hours now have such a high audience rating.

However, after this toss, the vitality of the program is greatly damaged. Even with the return of Jay, the lost audience can not be called back quickly. In September 2009, the program of Jay's return achieved a ratings of 4.2, strong return, but after that, the results were amazing. The ranking of the ratings champion was still stable, but the ratings data had dropped below 3.0.

On October 14, 2011, the "Tonight Show" broadcast the lanli Holt series, and finally achieved the excellent results of 9.07 million viewers and 4.0 ratings, both of which created the highest point in two years, and once again let people see the style of the "Tonight Show" in its peak period.

This achievement not only easily won the championship, first became the ratings champion of all TV programs on Friday, and then became the ratings champion of all talk show programs in a week; What's more incredible is that the ratings of the "David Letterman late night show", which ranked second in the ratings that night, were only 2.1. In other words, the ratings of the "Tonight Show" were almost twice that of the second runner up, and they also slapped their old rivals in the face.

It can be said to be proud.

This program is not only because of the topic character of lanli. The tit for tat between lanli and Jay has won praise from the media, and the media rating has reached the highest since September 2009. The magazine of "variety show" even praised, "the sparks from the collision between lanli and Jay, dedicated a duel feast that I haven't seen for a long time!"

In the "Allen Show" at the beginning of the year, people saw more of the music charm and personality charm of Langley, but they didn't pay much attention to the wit and wisdom hidden behind the prank; Today's "Tonight Show" shows another kind of charm besides the performance of Lan Li. Even in the verbal confrontation with Jie, he is smart and calm.

After the program was broadcast, a reporter interviewed Jay on the phone. He didn't hide his appreciation for lenley on the phone, and joked, "I watched 'crazy love' with mayvis the night before yesterday. Now I finally know why he screamed at lenley to women."

But it's just one of the chain reactions of the tonight show.

Why is "Tonight Show" so popular among agents, artists and production companies? Because the audience rating of the program is very strong, because the influence of Jay Renault is very strong, and because the audience group of the program is the most important consumer group!

The main influence of "Allen Show" is among young women, especially white-collar workers who have just come out of society and just entered the workplace. Therefore, when young singers release new albums, they are bound to play in the show. These groups are the targeted audience for their album sales“ The powerful influence of Oprah Winfrey's talk show is among middle-aged women. This audience group makes Oprah have unparalleled influence among housewives. Just look at her guests on the show: best-selling writers, female film creators, ethnic minorities, and so on.

It can be understood that the main creators of "speed and passion 5" play "Allen Show" and "Oprah talk show". The market effect is very limited. What they need is late night talk show - the audience is professional white-collar workers, the main source of family income, middle-aged crisis groups, and people with relatively high education level.

These groups are not only the main audience of "love crazy", but also the main audience of "Don Quixote".

"Don Quixote", the name of the album, quickly became Google's hottest search keyword after the program was broadcast, and continued to heat up in the next 72 hours. As Jay said, few people know about the release of the album, but now, for the first time, the news has exploded through the "Tonight Show.".

Ellen dejannis tweeted a picture of her holding up a "Don Quixote" album, making a funny face, while sending out the text, "Langley hall? Are you serious? Please tell me, I'm not the last one to know! " Then they added labels like "Don Quixote", "your bone", "Langley hall".

After that, Allen forwarded the tweet himself and wrote again, "Jesus Christ, your bones." I love this song crazily! Lenley hall, please accept my confession

The number of tweets quickly exceeded 10000, becoming one of the hottest topics in 24 hours.

What's more, Allen showed "your bones" in every episode of the next week's show, and then happily explained, "I made this. Hey, did you hear that? The single that I was involved in was officially released. " Such a publicity campaign, even more than the singer himself.

Ryan Gosling tweeted a picture of himself in the record line, pointing to a corner, a dusty corner, which was the "Don Quixote" album. The words in the picture said, "finally found it! I wonder if the singer would like to sign for me? "

Jennifer Lawrence is even more funny, with her mouth wide open and her eyes wide open, as if ready to eat the "Don Quixote" album. The photo completely destroyed the actress's image, but she didn't care. It went straight to twitter with the comment, "like crazy, this album sounds so good! The round the clock operation is ongoing. " Along with the promotion of Don Quixote, we also publicized "like crazy".

Katie Perry also tweeted for the first time, "strongly recommend this album. It's definitely the biggest discovery of this year, and also my favorite album so far this year!" At the same time, she also paired with a picture, with earplugs and an album in her hand. She seemed to be immersed in the world of music.

Even Paul Walker came to the party. Paul has always been low-key, even the frequency of twitter updates is very low, but this time, for the first time, he sent three tweets in succession. In the photo, he was wearing a white T-shirt, holding the "Don Quixote" album on his chest in his left hand, and pointing to the album with his index finger in his right hand, with a bright smile on his face and neat white teeth.

"I love this album!"

"I love every song in it!"

"I love this man!"

Paul, who is almost invisible on weekdays, has sent three tweets in a row. Recently, the news of "speed and passion" has become more and more popular, and the forwarding volume has risen in an instant. It is worth mentioning that Gail gado, Jordan Brewster, Luda Chris and others all forwarded this tweet. Except van diesel.

In the Internet age, news hotspots are soaring faster than expected. What's more, "Tonight Show" plus Langley hall, and a lot of friendly publicity from artists, "Don Quixote" seems to take a rocket and soar up. The real-time hotspots of iTunes and spotify are rising at an astonishing speed.

At this moment, people found out that blue Lee, who sang "Cleopatra" and "Ophelia", actually released an album, and it was a whole month ago, but the news was covered up, and there was no news at all.

It was discovered that, in addition to the "your bones" that everyone was looking forward to, there was also "no doubt about it". This song came from the ending of "crazy love" -- since the Sundance Film Festival, someone has been looking for this single, but nothing has been found. Now, finally.

People find that the album "Don Quixote" actually covers 16 singles, and all of them are ballads that deviate from the mainstream of the market; It was discovered that the album "Don Quixote" was not publicized in any form, so it was extremely difficult to buy it; It was discovered that Don Quixote had stayed on the billboard album list for four consecutive weeks.

Don't know, doesn't mean it doesn't exist. Driven by curiosity, people really discovered the powerful energy contained in Don Quixote's Album: the album had attracted much attention long before the "Tonight Show"!