Chapter 638

In 2010, at the triliuride Film Festival, Drake doremus persuaded Langley hall to join "crazy love" for only $20000; At the Sundance Film Festival in 2011, "love crazy" won the jury award and the Special Jury Award, and the focus film industry stood out from a crowd of competitors and won the distribution right of the film; In the second week of October 2011, "crazy love" played a low-key role.

From any point of view, "crazy love" is an ordinary independent film. The best destination of such works is "blue Valentine's Day" or "winter's bone". It takes Sundance as a platform to win attention and then win a place in the award season. The Oscar is obviously the ultimate goal.

But reality has written a different development curve!

Even though the competition is more and more fierce, the confrontation is more and more hot, and even if the works released every week are fierce, "love crazy" has never been moving like a mountain, showing the abnormal and irregular strong commercial potential of an art film. Not only does the box office drop at the weekend every week extremely gratifying, but also the cumulative box office growth rate every week is very fast, In just six weeks, the cumulative box office of "crazy love" in North America has exceeded 80 million!

In horizontal comparison, the six week cumulative box office of "Tiejia steel fist" is 81 million. If there is no accident, "love crazy" can complete the anti super of "iron armor and steel fist" next week.

Despite the huge gap in production costs, when the two works first appeared, one was shown in a large range in 3400 cinemas, and the other was shown in four cinemas. The distribution strategy is quite different. But now, the latter is about to complete the reverse of the former, which is really amazing. It's not that the performance of "Tiejia steel fist" is too embarrassed, but that the box office trend of "love crazy" is too amazing.

Although "iron steel fist" and "love crazy" have accumulated about 80 million in six weeks, the situation of the two works is quite different. The box office of the former has always dropped by more than 40% in a single week, and the box office of the latter has dropped to less than 2 million in the weekend, and the hope of 100 million in North America has been completely destroyed; The box office decline of the latter is still controlled at about 30%, and the weekend box office is still more than 5 million, 100 million in North America can be said to be a certainty.

The prediction made by American weekly two weeks ago is becoming a reality.

Although 200 million is the measure of success in North America now, and the 100 million threshold has become approachable, such a low attitude is only for commercial films. It is still an extremely difficult problem for art films to reach such a high box office in North America.

In the past three years, among the art films nominated by the Oscars, there are only a few in North America with a box office of more than 100 million, "thunder of the earth", "weakness", "shameless bastard", "District 9", "Slumdog Millionaire" and "the wonder of Benjamin button"; Moreover, among these works, the only one with a box office of over 200 million in North America is "weakness".

It is worth mentioning that among the above works, the only real independent film is "District 9".

What's more, "crazy love" is still a love story movie. Since the millennium, the overall performance of love story movies has been extremely low, not to mention the art movies of the award season series. The box office performance of the same type of movies in North America is very low. The "blue Valentine's Day" is 9 million, and the "five hundred days with summer" is 32 million, "Growth education" is 12 million.

In other words, it's definitely not an easy task to break the billion dollar mark in North America; It is even more difficult to reproduce the miracle of Juno in 2007.

Now, "crazy love" is expected to copy the miracle curve again. North America has broken the hundred million dollar mark, the Academy nomination and award season is boundless, and the weight of hope is extremely heavy on this literary love movie.

In the third week of November, "Twilight City 4: New Moon (Part 1)" won the championship with an achievement of over 100 million yuan over the weekend without any doubt. The cumulative box office of "love crazy" officially realized the anti surpassing of "iron armor and steel fist".

In the third week of December, the North American box office of "love crazy" officially crossed the 100 million threshold and temporarily settled at $102.23 million.

In the second week of January, "love crazy" launched its second round of expansion, showing a green growth effect at the weekend box office; In the third week of April, "crazy love" officially went off the production line, ending a 21 week long screening. It's a perfect ending for this independent work, which costs only 250000 US dollars. It's a huge journey of over 100 million!

In the end, 21 weeks after "crazy love" was released, the North American box office ended at 125 million!

This is not only the second North American love story film with a box office exceeding 100 million yuan since the millennium, second only to "Pearl Harbor", replacing "love notebook" and "Brokeback Mountain", becoming the most outstanding love story film at the box office in the 21st century - pure love category, excluding other types.

Besides, it is also the sixth highest box office love story movie in the history of film. The top five works are Titanic, ghost, Pearl Harbor, Mr. sweetheart and officer and gentleman. Interestingly, four of the five films have nominated for major Oscars, with the exception of Pearl Harbor, which has received four technology nominations.

In other words, after the 21st century, there are no love story films that are both popular and popular, with box office and awards. The most outstanding performances in the award season are "cold mountain" and "Brokeback Mountain".

What does that mean? It also means that the major film companies are shifting the focus from the type of love story to romantic comedy. It also means that love story movies are developing in the direction of becoming more and more artistic, more and more independent and more unpopular.

In the past few years, there are only a handful of love story movies that can be won in the award season. Not to mention the "blue Valentine's Day" last year, only one Oscar nomination for best actress was received in the end. With the marginalization of the market and the coldness of the colleges, the genre films that once flourished are now dying out. Of course, this is also the inevitable process of the times, just like the almost disappeared western movies and song and dance movies.

So what about "crazy love"?

The first North American love story movie with a box office of more than 100 million in ten years, and it is also ranked sixth in the box office of this type of movie in the history of film; At the same time, no one should forget the praise of the film among the film critics.

So, can it continue the law that the Sundance Film Festival has nominated best picture Oscars for the past three years? Can it reverse the disadvantages of love story movies? Can it replicate the "growth education" feat and re nominate for the best picture Oscar? Can it survive the fierce competition in the award season? Can it record again with its outstanding North American box office?

No one expected that "love crazy" could achieve such outstanding box office results. Even if the label of love story is not mentioned, it is also a result worthy of great celebration; No one expected that "love crazy" could trigger such a wide range of discussions and upsurge, even if it could not occupy a place in the award season, this is a gratifying achievement.

But that's not all.

After the North American market, "crazy love" immediately landed in 45 countries and regions around the world. Although it can't compete with "Harry Potter" in terms of the scale of its release in 60 or 70 countries and regions, the focus film industry's distribution strategy is entirely based on commercial films, Art films that have won Golden Globes and Oscars can also follow this strategy to launch their distribution - the goal of focus film industry is like Sima Zhao's heart.

The box office success of "love crazy" in North America is due to the following factors: Sundance, Toronto, "Tonight Show", "speed and passion 5", "no doubt", "lenley and Jennifer, etc; But in the overseas market, the influence of these factors has been more or less weakened, only the influence of the award season is still impressive.

In the end, the overseas performance of "love crazy" is not amazing, but also satisfying.

As the hometown of Langley and felicity, it is also one of the main shooting places of "love crazy", not to mention the area where love art movies are popular. Britain once again shows a strong market potential. This area alone has contributed $19 million in box office data!

This achievement not only easily crowned the box office champion in the overseas market, but also surpassed the others. The box office data of other countries and regions can not be compared at all.

Outside the UK, the box office of Germany and Australia exceeded 10 million, which is the only 30 million ticket warehouse in overseas areas; However, the box office performance of Spain, France and Mexico is not inferior, all exceeding 8 million.

In the whole "crazy love" drama group, only lanli can be called "box office appeal". After all, the upsurge of "speed and passion 5" has not faded. Afterwards, according to statistics, 27% of the overseas audience went to the cinema because of lanli, which is even higher than that in North America, only 13% of the latter. More importantly, this part of the audience's satisfaction reached more than 95%.

Quietly, even suddenly, lanli has already started to have a group of loyal fans.

In the end, "crazy love" is a movie without big names, stars, publicity and special effects, and it is also an art movie. The cumulative total box office of eight regions in the overseas market has exceeded 5 million, which also makes the total overseas box office of the movie reach 100 million US dollars.

In fact, the accurate data is 102.3 million, but the follow-up change is too small, so it is equivalent to 100 million US dollars.

This is also the first love story film with an overseas box office exceeding 100 million since Pearl Harbor. The closest "Brokeback Mountain" at the beginning stopped at 95 million. Once again, "crazy love" has written its own history.

A movie with a modest investment cost of 250000 will eventually make a global box office of 227 million US dollars. This is a miracle.