Chapter 728

"The first Friday in December ushered in a film viewing boom! The market returns to the dawn of recovery! "

"Friday's box office hit its highest level in the first week of December in eight years!" I'm a cancer fighter

"Born in the sky, comedy with low cost and high reputation dominates the box office on Friday, the first week of December!"

"Surprise again, Seth Logan and Langley hall, burst out amazing chemical reaction!"

"It's Langley hall again. It's less than two months since the release of" crazy love ". It's a box office appeal again

"Lack of strong competition, I'm the anti-cancer leader in the North American market!"

"With 11.7 million US dollars, the box office of" anti cancer me "has reached an all-time high on Friday!"

……

All the media use the word "surprise", which was unexpected before the release of "cancer fighting me".

This time, we can't blame the media for underestimating the "cancer fighting me.".

Objectively speaking, the shoddy work and shoddy materials of Shimen film industry in the aspect of publicity have made the early momentum of "anti-cancer me" not good, and it has always been a hot spot; As a unique fresh comedy, the trailer of "cancer fighting me" does not show the eye attraction of "hangover" or "Bridesmaid"; The biggest stunt of the whole movie is Seth Logan. As for Langley hall, it can only be regarded as an addition in the field of comedy.

From any point of view, "anticancer me" does not have the power of box office explosion. Don't mention the media. Even lion gate itself has a very conservative estimate of the opening box office. With 2687 theaters showing, their estimate of the opening weekend box office is only $8 million.

In contrast, most media predicted that they would get about $9.5 million in three days over the weekend, which shows that the media even showed more confidence in the film.

Whether it's 8 million or 9.5 million, for an independent film with an investment cost of less than 8 million, or for an unpopular work with a publicity cost of less than 3 million, it's a great achievement. There's nothing to be picky about. What's more, in the first week of December, the performance is always up and down. People really don't need to expect too much.

As of 2011, the opening box office record in December was maintained by "I'm a legend". When the film was released in 2007, it received $77 million at the weekend box office, which will be recorded in the bag; The second runner up was "Avatar", whose box office performance at the premiere of that year was 77 million, taking the second place in film history by 200000 yuan. However, the two films were released in the second and third weeks of December, before Christmas.

If you focus solely on the first week of December, the current box office record for the premiere of film history was set by "the last warrior" in 2003, with a score of $24 million.

The gap is clear at a glance. This immediately showed the embarrassment and desolation of the first week of December.

But now? Just on Friday, "cancer fighting me" made $11.7 million at the box office!

This is not only an easy breakthrough in the cost of the film - even the sum of the production cost and the publicity budget is still easily exceeded, which also means that the book revenue stage will enter on Saturday; Even if the box office share is calculated separately, Lion Gate will enter the profit stage after the first week.

It also easily broke the box office results predicted by Lion Gate pictures and professional media. The problem is that they predicted the box office results of the premiere in three days. This is just a box office result on Friday. The record of eight years is about to be broken. It's a certainty. It's just a miracle.

Does the media make mistakes in predicting box office? Of course there is.

The most famous cases are "Titanic" and "Avatar". When the two films were released in those years, the media both thought that they would usher in the box office Waterloo. However, the performance of the two films was flat at the premiere weekend, which confirmed the media's conjecture. All the media had booed James Cameron. However, as everyone later knew, these two works became the box office champion and runner up in film history respectively.

But this is still a minority. In particular, the production companies and professional media both have huge deviations in their predictions, which is even more valuable.

However, looking at the 11.7 million dollar achievement "anti-cancer me" gained on Friday, it seems that I can't tell why except for a bitter smile.

Compared with the 138 million at the premiere weekend of "Twilight: Dawn (Part 1)" and the 77 million at the premiere weekend of "I am a legend", the box office results of 11.7 million in a single day are not comparable, and can not even be discussed at the same level. However, the production cost of "anti cancer me" is only 8 million, The cost of publicity is less than three million.

Moreover, this is an original comedy, not a sequel, not an adaptation, and no star blessing.

So, this is a miracle! Shine the miracle of the whole december holiday season in 2011! Just on a Thursday and a Friday, "anti cancer me" has become the second box office bomb in this year's holiday file, with a strong momentum obscuring "dawn (Part 1)". At the same time, with a dark horse attitude, it has broken into the sight of the award season.

Is this planned? Some people think it is, others think it is not. But it is undeniable that lion gate pictures is overjoyed that "anti cancer me" has brought too many surprises. More importantly, this is obviously just the beginning.

After handing in the box office data on Friday, "cancer fighting me" surprised the whole North American market again on the following Saturday. The box office only fell by 4.7% in a single day, capturing US $11.1 million. The wonderful performance was absolutely amazing. The ultra-low decline once again injected a shot in the arm into the depressed schedule, It caused a lot of heated discussions.

All the media are boiling. From a series of chaos after the premiere to a series of breakthroughs after the official release, "anti cancer me" shows an amazing situation. It's really hard for people to keep up with the progress, so they can only follow the overwhelming pace of the film and marvel after it.

In the face of such a phenomenal counter attack at the box office, the morning news show "Today Show" firmly grasped the hot spot. For the first time, it interviewed passers-by on the streets of Manhattan and asked them their views on the work "anti cancer me".

What is expected is that the unexpected premiere, the leading role of Seth and the joining of lanli are the main reasons for the "anti cancer me" to enter the audience's attention. Especially, the news events after the premiere set off a hot spot on the Internet, which made many viewers who didn't plan to watch the film hear about the work.

Surprisingly, the quality of the film has been unanimously affirmed - perhaps not by accident. Many audiences said that before entering the cinema, they just wanted to be curious or pass the time, and even had some resistance, because they heard that this is a film about cancer. But after watching the film, they felt the rare warmth and joy, which undoubtedly became the most important element of the holiday.

"Tear at the same time, but also hilarious", this is the audience mentioned the most keywords. Some of them have watched the movie in person, while others are reported by friends when they recommend it.

After the interview, "Today Show" also conducted an incomplete sampling survey. After watching "anti cancer me", 73% of the audience took the initiative to call their families, which is an incredible number.

You know, Thanksgiving has just ended. For most ordinary people, Thanksgiving's "family farce" is enough. Now is the time when they most want to draw a line with their families; But the fact is that, after the dog blood and drama of Thanksgiving, the "anti-cancer me" reawakens their different understanding of life and family warmth.

So the reverse miracle was born.

It can be guessed that these calls back have extended the "anti-cancer me" viewing frenzy from both sides of the Taiwan Strait to the central part of China, from the younger generation to the middle-aged and older generation, which has created the rising trend of "anti-cancer me" box office. In fact, these conjectures were soon confirmed, because the box office on Sunday was also hot.

After two consecutive days of amazing box office data, "cancer fighting me" on Sunday ushered in a 25% decline, once again earned $8.3 million in one-day box office, amazing performance once again ushered in a breath of cool sound, which also made the cumulative box office of the film in three days of the weekend break through $30 million in a row, and finally crazy $31 million!

At the weekend of the premiere of "anti-cancer me", the number of "bridesmaids" swept the box office of 30 million, which even surpassed the "bridesmaids" who surprised the whole North American market this summer. The latter's box office at the premiere was only 26 million, but it went out of the magic curve with the help of adversity. Finally, the box office in North America reached 169 million, The global box office has reached 288 million.

It's like a combination of Juno and bridesmaids. The former is an art film, which starts with a point show and ends with an outstanding achievement of 140 million in North America, making it into the decisive stage of the Oscars; The latter is a commercial film, which starts with public release, completes the counterattack by virtue of word of mouth, and sprints all the way towards the award season, trying to copy the feat of "hangover" winning the Golden Globe award that year.

"Cancer fighting me" is an art independent film, but it is positioned as a commercial box office work. Lion Gate pictures has arranged to release in more than 2600 theaters, looking forward to achieving good box office results and launching an impact on the award season. Now, lion gate is a success!

In the first week of December, "cancer fighting me" not only set a new box office record of the same period in film history, but also won the North American box office champion this week without any doubt!