Chapter 738

As a low-cost independent comedy, Lion Gate pictures has lowered its hopes, kept a low profile from the beginning, and always kept a low profile. This has also brought more joy and happiness to the sudden emergence of "anti-cancer me", which seems to be the most beautiful scenery at the turn of the new year.

However, all this is not the credit of Lion Gate. Strictly speaking, the slow down of Lion Gate film industry has also caused a lot of controversy. Many people in the industry are seriously discussing: if Lion Gate film industry seriously carries out publicity, rather than relying on opportunism, then is it possible that the box office of "anti-cancer me" in North America will exceed 200 million? It sounds fantastic, but it's true that people are thinking about the possibility.

In fact, not only in the North American market, but also in the overseas market, Lion Gate did not invest much energy in the distribution and publicity. It cooperated with local distributors by selling the distribution rights in packages. Naturally, "anti cancer me" has not received much attention in the overseas market. Not only the main creators did not go to various places for publicity, but also the local distributors did not pay much attention. In addition, the popularity of popular works such as "spooky shadow game" and "mission impossible 4" in the overseas market has affected the overseas box office of "anti cancer me".

Even so, Lion Gate has made a small profit by publishing copyright. In fact, before its official release in North America, "anti cancer me" has already made a profit. As for the North American box office, that's a surprise.

In the end, "cancer fighting me" was only shown in 25 countries and regions. Compared with those commercial blockbusters in 60 or 70 countries and regions, such a large scale can be said to be the standard of art films, including the major markets such as Britain, France, Germany, Italy, Japan, Australia, Argentina and Mexico. However, Brazil, New Zealand, Mexico and other major markets were not shown Spain, South Korea, China and other major markets were all absent.

The overseas box office trend of "anti cancer me" is completely expected. As the headquarters of blue Lee, Britain has once again become the largest ticket warehouse in the overseas box office. The total box office of 10 million US dollars is also the only country and region in the overseas film market to break through the 10 million barrier; The box office performance of Germany, Argentina and France is also very good, one after another exceeding five million, which is rare for art films.

Compared with the big boom in the North American market, the overseas market is lukewarm, without the chemical reaction caused by the premiere accident, and without the chain discussion effect caused by the "Don Quixote" album, "anti cancer me" seems to have been beaten back to its original shape overnight, and the box office Plundering posture has disappeared.

However, this is only a comparison of the box office in North America. Objectively speaking, in 25 countries and regions, "anti cancer me" has successfully reaped 32 million US dollars in box office data, which is still a surprise achievement to celebrate, not only because the production cost is only 8 million, but also because the film itself lacks the core power to detonate the market.

Perhaps, the overseas box office is the true portrayal of "anti-cancer me": excellent, outstanding, appropriate, with the ability to get the box office, but not the potential to become a box office tycoon. The overseas achievement of 32 million yuan is a small surprise, but it is not too far off the mark. Everything is within a reasonable range, but it is acceptable with ease. As for the North American box office, that's the evil side of the leak.

At the end of its worldwide screening, "cancer fighting me," grossed $208 million at the box office. By comparison, the global box office of "love crazy" is $227 million.

In the North American market, the outstanding performance of "love crazy" laid the foundation for the miracle journey of "anti-cancer me"; In the overseas market, the vision, means, methods and Strategies of focus film and Lion Gate film are quite different, which eventually leads to a huge gap in treatment between the two films. It can be seen that the gap between the two film companies is not just capital and scale.

Even so, the investment of 8 million yuan has finally earned 208 million yuan at the box office worldwide. After deducting dividends, publicity and costs, Lion Gate pictures will earn at least 70 million US dollars with this work! So the data has not yet calculated the profit of DVD and Blu ray disc after release!

Such achievements are enough to make those super commercial blockbusters blush, and even exceed the revenue ratio of "Pirates of the Caribbean 4", "Harry Potter and the Deathly Hallows (Part 2)" and other popular works.

Of course, for such commercial blockbusters, the real money making part is never higher than the box office of the film. The profits of theme parks, peripheral development and copyright reuse are the real big head. Comparatively speaking, the box office revenue is only a drop in the bucket, and these are the parts that "anti-cancer me" and similar types of works cannot have.

But "anti cancer me" also has an advantage that super commercial blockbusters don't have: award season!

The super commercial blockbusters adapted from comics, animations and theme parks have inherent advantages in peripheral development, but in the award season, the stars are dim. "Batman: The Dark Knight" won the best supporting actor Oscar for heath ledger, which is the peak representative work, "Pirates of the Caribbean" won an Oscar nomination for Johnny Depp, which is also a surprise. However, until 2017, such films have never won an Oscar nomination for best picture, and even the "Dark Knight" has not been able to do so.

This is the inherent weakness of genre films. On the contrary, "anti-cancer me" has inherent advantages: independent works with high artistic cost have certain commercial attributes, but still maintain their own exploration and research in theme, art and other aspects. Then, the excellent performance of the box office market is an important catalyst for the college's public relations.

"Sunny little beauty", "Juno", "127 Hours", "weakness", "Chicago" and other works are all representative of such films“ It's the same with the cancer fighting me.

In this year's award season, the "cancer fighting me", with its outstanding box office performance in December, appeared in the public eye, and the excellent professional reputation of the film won more attention.

So far, film critics and industry insiders have focused on best picture, best original script and best actor.

Will riiser's plays are highly completed and praised by many people. Although the description of the supporting role is not as good as "sunny little beauty", the perfect combination of smile and tears is comparable to "Juno". People are deeply impressed by his wise and self mocking lines; The first comedy performance of Langley Hall's career surprised the big screen and won praise for the 22-year-old actor. Many people even think that this performance is no inferior to "buried alive".

If you have to choose, the most promising award of "anti cancer me" is undoubtedly the best actor!

Don't forget, in addition to "anti-cancer me", there is another film "love crazy", which also has a box office of over 100 million in North America, also has received crazy praise, also has a little fresh literature and art. What's more, the latter has also received numerous pursuits at the Sundance Film Festival, which has been running through the whole year of 2011, surging towards the award season without fatigue and decadence, On the contrary, it gradually accelerated and rushed to the Oscars.

For "crazy love", film critics believe that it has the hope to compete in the best film, best actor, best heroine, best supporting actress, best original script and other departments.

It can be seen from this single detail that the industry evaluation of "Ai crazy" is slightly ahead of "anti-cancer me", not because of the quality of the work, but because of the balance of the characters in the script, the main characters of "Ai crazy" get more space to play, and at the same time, more possibilities are emerging.

Objectively speaking, just like last year's "blue Valentine's Day", under the condition of high praise, only one nomination for best actress was received in the Oscar. The limitations of love story movies can be seen, but this time, critics are full of confidence in the "crazy love" stars, especially the best actor.

Or, in other words, best actor.

In terms of the difficulty of performance, "anti cancer me" is undoubtedly better; However, in terms of performance level and completion quality, "love crazy" has been loved by many film critics.

In this work, lanli's performance is delicate and real, profound and wonderful. The spirituality between the eyebrows and eyes endows Jacob with incomparable charm. At the same time, it also completes the interpretation of the core distillation of the story theme. Lanli shows his talent in performance, solid basic skills, flexible lens sense, delicate emotional interpretation, and artistic expression There is also a surge of reflection.

James Bernard of "voice of the village" thinks that "the two works deserve two nominations. He is undoubtedly the most charming actor with personal charm and acting charm after Marlon Brando".

In the comments, James said that he would not be surprised if Langley became the first actor in film history to win the best actor Oscar nomination; What he is more worried about is that it is difficult to make a choice, which leads to a vote sharing crisis. People don't know whether to choose "Crazy" or "anti-cancer me". On the contrary, there are not enough votes, which makes blue Lee pass the nomination. This is the biggest choke point.

In December, the award season began. Award ceremonies such as Boston Film Critics Association, American National Critics Association Award and old golden hill Film Critics Association Award appeared one after another. The trend of nomination list also proved the conjecture of film critics. "Crazy love" and "anti-cancer me" became the representatives of independent films in this year's award season, and began to occupy people's attention one after another.

After last year, in this year's award season, blue ceremony has once again become the focus of attention: can blue ceremony win the Oscar nomination for the second year in a row? Can Lan Li break the shackles of age and further harvest the cup? What's the future of blue ceremony in the awarding season? Is the prospect of this year's blue ceremony award season more clear or more gloomy?

At such a time, the Hollywood Association of foreign journalists just announced the nominations for the 69th Golden Globe Award.