Chapter 856

Adele, Kanye West and flamethrowers, for each singer, the number of trophies depends largely on the number of awards won by his department.

After all, there are only four trophies in the comprehensive category, and one of them is rookie of the year, which means that even if the comprehensive category is swept, there will be only three trophies at most. Whether it's Michael Jackson's eight seats in a single session or Beyonce's six seats in a single session, the number of awards in his own music property department is the key to making history.

But for Lan Li, this key was lost: the folk music department, only one trophy, was awarded to the civil war band; As for the alternative Department of lanli's harvest, it beat out the knights, folk songs, rock, orchid grass, soul and other niche categories and won the only trophy.

So, three trophies, two comprehensive awards, and Adele go hand in hand. This is the answer sheet that Lan Li handed over.

Involuntarily, people recall lanli's three winning speeches; Involuntarily, people recall the development curve of Don Quixote in the past six months; Further, involuntarily, people will recall that the single style of songs on the billboard list can't be compared with the British popular single list.

This is what the Grammy Awards ceremony left behind; At the same time, it is also the reflection brought by Don Quixote, which is not possessed by 21. Of course, some people like it, others hate it; Some people support it, others disdain it“ The popularity and hearing tolerance of "21" is indeed irreplaceable; But Don Quixote is once again in the limelight.

It is not only from the chain effect of a movie theme song, nor from the topic effect of Grammy nomination, or even from the communication effect of three Grammy gramophone trophies, but also from the reflection effect of Langley's three award winning speeches. This is the most important thing for those professional, senior, minority and independent music lovers.

On the message board of Grammy's official website, a netizen with a user name of "Brando Mania" left this sentence: "Don Quixote, this is the Grammy we are familiar with and we are looking forward to."

A simple and clear sentence, however, has been enthusiastically sought after by countless netizens, and has become a landmark comment of the 54th Grammy.

On popularity, there is Adele; On the explosion point, there is Shrek; On the unpopular, there is Bruno; On the depth and texture, there is blue ceremony. It is not surprising that such an award ceremony has really found a balance between business and art, and has been supported and sought after by professional music critics and the audience.

After the end of the Grammy, all the experts, all the reporters, all the media, all the audience, all the people unanimously gave a round of applause, which complemented the 43 million audience. It has become the most successful award ceremony in the 21st century. Driven by such a strong momentum, the Grammy effect began to play a role.

Just as Oscar winning works can always drive box office revenue, Grammy winning works can also drive album sales.

After winning the award, Nora Jones's album sales have increased more than 20 times, becoming the only jazz album in North America with sales exceeding 10 million in the new century.

On top of this year's Grammy, almost all the winning works are hot, such as Adele, Kanye, flamethrowers and so on, while Stryker's electronics is more about buying electronic sound sources. Among them, Adele's "21" had already sold more than 8 million copies in North America before the award ceremony, sweeping the awards. This is expected, and the effect of sales growth is really limited.

The only exception is Don Quixote.

Before the award ceremony, Don Quixote's highest weekly sales were achieved in the second week of December. At that time, Grammy announced the nomination list, and "cancer fighting me" topped the North American weekend box office. The album broke out 127000 sales figures, and successfully topped the billboard album list in that week.

But in the following week, the momentum slowed down, handed over the title, and the weekly sales also dropped to 30000. Nomination effect, instant burst, instant weakness.

By the week of the Grammy Awards ceremony, Don Quixote's cumulative sales had reached 489000, but still failed to cross the threshold of 500000.

In North America, the gold record certification is 500000, the platinum record certification is 1 million, and the final diamond certification is 10 million.

"Don Quixote" has been released for 22 weeks, more than five months, and its cumulative sales still fail to reach the gold record certification. Just as Langley said in an interview on the red carpet, the album is still at a loss. Even if there is no publicity, even if there is no channel, even if there is no music video, and there is no extra cost, the album still can not recover the cost. Grammy is their free publicity stage.

This is the status quo of folk songs.

However, after the Grammy Awards ceremony, with the awards of three gramophones and the spread of three winning speeches, "Don Quixote" became the favorite of the United States overnight. Most of them are the following effect; But hidden behind the trend, more senior professional fans have focused on this album.

Sales, ushered in the outbreak.

In the third week of February 2012, in just one week, Don Quixote's weekly sales reached 450000!

Four hundred and fifty thousand! Incredible 450000!

When the sales volume exceeds 100000 in a single week, it is enough to win the title of billboard. When the sales volume of the first week of the new album is difficult to exceed 300000 - except for the top popular stars, when the global music market is generally depressed, "Don Quixote" has a sales volume of 450000 in the second and thirteenth weeks after its release!

You know, Don Quixote's previous cumulative sales were only 489000. Now, the sales volume of a single week has been infinitely close to such a number, it can be called appalling!

In history, the most outstanding album with Grammy bonus effect is Nora Jones's "far away". In the week before Grammy, the weekly sales volume of the album was 6000; In the last week of Grammy, the sales volume of the album was 370000, which was more than 66 times of that in a single week!

Now, "Don Quixote" infinitely close, but has not been able to break this record. Grammy's previous week, single week sales is 8000; In the second week of Grammy, the weekly sales volume was 450000, more than 56 times! The growth rate is still slightly lower, but it is still incredible.

There is no doubt that "Don Quixote" easily crowned the champion of billboard album list, which is the second one week champion since the release of this folk album, and also broke out the unimaginable amazing energy, which surprised the whole market!

Adele's "21" came second in this week's billboard album charts.

In the second week of January, the sales of this enduring classic album began to pick up, and it became the champion of the billboard again, and stayed in the champion position for five consecutive weeks. This week, thanks to the bonus of Grammy, "21" once again reaped 130000 sales per week, only lagging behind "Don Quixote" and ranking second.

It is worth mentioning that Whitney Houston's previously released personal collection has long been out of the list, but it has entered the list again this week, ranking high in the top 10, ranking fifth.

The bonus effect of Grammy is obvious! But this is just the beginning.

For Don Quixote, the headline of Billboard's official magazine is, "since 1998, since Bob Dylan, after 14 years, Grammy's album of the year is again in favor of ballads." Accurate and profound grasp of the essence of the music market positioning, at least in business, enough eye-catching, but also enough sensation, which has become the best reason for ordinary audiences to enter the record industry.

In the fourth week of February, "Don Quixote" ushered in a sales explosion for the second consecutive week, with 370000 copies sold in a single week, which greatly maintained the follow-up effect of Grammy and really opened up the situation.

Before that, whether it's the cave of the son of monfook or Don Quixote in early December, with the explosion of sales in a single week, it won the billboard album list successfully. There are not many such cases, but there are also many. Every year, there are several wonderful folk songs that can reach such a high level. But what they have in common is that they are explosive for only a week.

Just a week later, it will weaken rapidly, and it may fall out of the top 10 or 20 list immediately, and then disappear in a flash.

This time, however, it's different. Thanks to a series of additional effects, three gramophone trophies, the name of "Langley hall", the publicity of three winning speeches, "crazy love" and "anti-cancer me" are still popular in theaters... One factor after another, Don Quixote has really become a rare representative ballad in recent years, In particular, Grammy's annual album awards are crucial.

So Don Quixote really opened up the market.

Starting from the third week of February, "Don Quixote" defeated Adele's "21" for six weeks in a row, achieving the sixth consecutive title in the billboard album list.

For a ballad album, not to mention the 21st century, even in the 1990s, it is "only this family has no semicolon"; In the current market background, this is even more valuable.

What's more, the quality of Don Quixote's six consecutive titles is really eye-catching. For six consecutive weeks, the weekly sales of Don Quixote are more than 200000, not just the Grammy effect!

After two weeks of sales boom after Grammy, this album has gradually been recognized by more and more real listeners. After the fad of followers disappeared, the majority of music lovers gave positive feedback, which is all reflected in the next four weeks of sales data. It's so amazing that the words lost color.

Such a strong burst curve, until the fifth week of March, Bruce Springsteen's new personal album "wrinking ball" officially released, airborne billboard album ranking champion!