Chapter 859

Is Cornell McGregor an excellent journalist? Yes.

In the whole report, Cornell skillfully used the dislocation of facts and comments to guide public opinion and readers unconsciously.

First of all, he used the word "cheat" in the title, and used little Frank Abanell as a reference. The subtext was to denounce the malicious hype of Langley. In this way, it is enough sensational, enough thrilling, enough shocking, firmly grasp the sight of every reader, attract a lot of attention, and create a preconceived psychological hint.

Secondly, he avoided the practice of expressing his personal opinions in the content, but listed a lot of facts. But the sequence of the facts is very intriguing, similar to montage's editing method, suggesting that there is a "causal relationship" between the two things, but it is not clearly stated, and then let the readers think that this is their own judgment.

Finally, in terms of the layout of the article, he carefully emphasized the influence of Grammy and the award season, creating hot spots; At the end of the article, a topic with "history" is chosen to arouse people's doubts and curiosity again. Then the whole article is based on the core idea of black screen, hype and deception, which makes people unconsciously guess that this is the result of great power.

A really good reporter is just like a really good director. They will not directly tell you that "this is right" and "this is wrong", but lead to a directional trend through a large number of psychological hints. The rest of the thinking and reflection will be left to the readers and the audience to play by themselves.

Cornell did it; As a result, this report has gone deep into the frying pan.

The whole article seems to have solid evidence, clear thinking, and full of dry goods, leaving little room for turnover. It not only responds to the previous reports of the "New York Times", but also makes further analysis. He really did everything, hammering hard on lanli's shoulder one after another.

As Cornell said, in the past month, although Langley has been far away from the main battlefield of the award season, the discussion about him has never cooled down——

First, the box office performance of "crazy love" and "cancer fighting me" was excellent, then the double nominations of Golden Globe Awards, then the news of London Film shooting scene, then the Oscar nomination, then the Berlin Film Festival, and then the concert, finally the Grammy.

The best Grammy in history after the millennium.

So, focus, focus, or focus.

The focus on lanli has never cooled down. What's more, the concerts and Grammys have both created history and written brilliance. In just one week, lanli has climbed to a new peak. In the next award season, he will undoubtedly launch a full sprint towards the Oscars.

This special report of entertainment weekly came out in such a background. It caused a sensation in the whole North American market, not only in the entertainment industry, but also in social news and political news, which gradually evolved into a social event.

First of all, the special report was published in the official website of "Entertainment Weekly". In the next 12 hours, the number of tourists swarmed in, from an average of 30000 per hour to an average of 3 million per hour. The official server of "Entertainment Weekly" crashed directly, and it took 23 minutes to restart.

Nevertheless, the click through rate of this special report exceeded 40 million in 12 hours, which also created the highest traffic of non portal websites; At the same time, the forwarding amount of special reports is as high as 78000 times, almost spread all over the network in half a day, at least in North America.

The most amazing thing is the message. More than 50000 messages poured into the message board of the special report - before that, the message number of the whole website had not reached 30000. Now, after reaching the peak, Entertainment Weekly has to close the message board to avoid server problems again.

On Facebook, on twitter, all of them are the special reports of "Entertainment Weekly". The forwarding volume of peer media alone has exceeded 7000 times in six hours. This includes all the data of social media, and all the media are there. Next, things are snowballing, getting bigger and bigger, and it can't stop at all.

Reporters don't even have time to interview Langley or call Andy, because they have to report and respond to Cornell's special topic in the first time: agree or disagree, affirm or despise, discuss or watch

In the Internet age, if you don't forward such hot news at the first time, loyal subscribers will immediately feel out of date and disappointed, and the decline rate of subscription rate and attention is far faster than expected. Therefore, they have to forward and respond first. Even if they are "wait-and-see" neutral, they have to write and publish manuscripts. Only after completing this series of actions can they further track the news.

So, in the next 12 hours, the Internet presents such a scene:

"Langley hall, is he really a liar?"

"The hype master? A liar? Or is it true innocence? "

"People are popular, right and wrong? Or is it not out of thin air? Behind the rapid rise, Langley hall is facing doubts. "

"What is the secret behind the strong rise of Langley hall?"

"Langley hall = little Frank Abanell? The most handsome swindler in history, the most gentlemanly liar in history. "

"He was only twenty-two years old. Lanli Hall's secret of success: malicious speculation? Or strength? "

……

These related news are all derived from the special reports of "Entertainment Weekly". In order to maintain objectivity, reporters either give up their comments or just reprint them; Or put forward a different point of view, leaving a series of question marks.

But today, more or less, reporters' reprinted titles have a certain tendency: it seems that most people have preconceived the assumption that Cornell's report is correct and objective, but they still need further verification.

It's not just that Cornell's writing skills are brilliant enough; In addition, in the past two years, journalists have suffered a lot in front of blue Li. Apart from last year's "Seattle expedition", in other occasions, reporters and blue Li have always been unable to meet each other.

What's more, deep down in their hearts, the reporters always hold a fire to lanli: so far, no one has dug out lanli's wealth background! In the 21st century, this is a shame!

Naturally, reporters see such a once-in-a-lifetime opportunity to unconsciously guide public opinion. Why not?

"The top seed of award season, the public relations scandal of Langley hall college revealed!"

"The impact on the film king is blocked, and Langley hall is accused of 'no compromise for the sake of the Oscars'!"

"The biggest scandal of the awards season: Langley hall cheated everyone!"

"The dirty time hidden behind the brilliance -- the public relations strategy of the important seed of the Oscar winner was exposed."

"Cunning? Smart? Treachery? Smart? Tear off the gentleman mask of Langley hall and spy on the real soul under the skin bag

……

The above news is much sharper and sharper. They completely skip the proof link and confirm the authenticity and correctness of Cornell's report in advance. In other words, they don't care about the truth at all. They only care about the hot spots and gimmicks. Just like Entertainment Weekly, they can't wait to make the focus.

These news media not only stood on the moral commanding height, but also criticized and tried Lan Li; Moreover, it also links lanli with the corruption of the college's public relations, sharply analyzes the disadvantages behind the industry, and seems to regard lanli as a typical example, nailed to the stigma column thoroughly.

Nearly two-thirds of the entertainment magazines and newspapers reported and participated in the discussion at the first time, which is beyond imagination. What's more "coincidental" is that not long ago, Hollywood continued to release negative news about Langley hall. Now, it seems that all the "negative rumors" have been confirmed.

Is this a coincidence or a trap?