Chapter 870

First "Entertainment Weekly" and then "American weekly". This year's awards season's hot spots and black materials are really more and more wonderful. The crowd are so excited that they want to scream. Even Christmas is not so wonderful.

After 48 hours of brewing and precipitation, this special report of "American weekly" caused more noise, far beyond the far-reaching influence of "Entertainment Weekly".

First of all, on the official website of American weekly, the number of visitors within 12 hours has skyrocketed. Before, the average number of visitors per hour was less than 40000, but now it has skyrocketed to 5 million! Even though "American weekly" learned from its experience and made preparations for the server ahead of time, it still led to the system crash, which lasted for 14 minutes.

Within 12 hours, Gavin Hunt's report attracted 50 million visits and easily broke the historical record set by Entertainment Weekly not long ago; Moreover, the forwarding volume of special reports has also exceeded 100000 times, almost at a geometric multiple growth rate, sweeping across the United States.

On Facebook, on twitter, on photo wall, on Yahoo community... Even on IMDB, even on China's microblog, news has spread in a mighty way. Taking North America as a foothold, Asia, Europe and Oceania have begun to be popularized in an all-round way, and the heat of discussion has really reached its peak.

From a concert to the whole award season, from the North American mainland to the whole world, no one expected that this news event created such a powerful wave. From the side, the mystery of entertainment to death once again glittered. What people pay attention to is not the truth behind lenley's innocence and negative news, but the entertainment effect of the whole news event.

Secondly, the entity magazine of "American weekly" sold 500000 copies in one go. Even the chief editor of "American weekly" was scared.

"Entertainment Weekly" has just sold 400000 copies, which has astonished the paper magazines and related media in North America. Everyone is amazed that it can still sell 400000 copies under such a background. It's incredible.

When "American weekly" decided to print its circulation, the chief editor tossed and turned for a whole afternoon, biting his teeth and biting his heart, and only then made 500000 copies. If the decision fails, he may be fired directly and bear the loss of the group; But who would have thought that the first half million copies were sold out!

Later, "American weekly" printed another 50000 copies. Or are they all sold out. This has also become a classic case of the best marketing strategy of paper magazines in 2012.

From the standpoint of onlookers, it is not difficult for people to understand the attention that entertainment weekly and American weekly have received, as well as the benefits they have gained: why they plan malicious hype, why Entertainment Weekly sticks to news events, why the whole news industry is chasing hot spots and gimmicks, Why the spirit of entertainment to death goes deep into the marrow of the whole Internet age.

Hidden behind the entertainment to death, after all, it is still the interest first.

So who is lying, entertainment weekly or American weekly? And who is hyping it? Since the "Entertainment Weekly" can constantly stir up trouble in order to hype the news; So why can't American weekly? How much verifiable evidence is there in Gavin Hunt's news report?

Also, in the special report, why didn't the key witness be mentioned?

For a moment, the whole network was full of fear and suspicion. Everyone was participating in the discussion, but no one could persuade others. Among the uproar of discussion and debate, the most authoritative and serious media in the United States, the New York Times, once again made a sound.

This report was not written by entertainment journalist Bradley Adams alone, but by Bradley, a social journalist and a sociologist.

"The witch trial in the age of entertainment to death", this report is not like news or an editorial, but more like a paper, quoting classics, in simple terms, combined with news events, analyzes the shortcomings of the whole era.

The so-called "witch trial" is one of the ways of persecution of pagans by Christianity in the middle ages. Most of the victims are women. The purpose is to maintain the authority and rule of religion and eradicate heresy.

Before the middle ages, women had always been respected in the Germanic traditional culture area, especially those who were engaged in medicine, medicine and literacy. Later, Christianity developed in Germanic area. According to Christian trade, women should obey men absolutely. Therefore, the church began to belittle and vilify women, fabricate female images, persecute women, and even burn the so-called "Witches" alive.

This frenzy lasted for nearly 300 years. The vast majority of women were innocent ordinary women. After they were framed as "Witches", they immediately beheaded and displayed to the public, then burned their bodies, and killed countless people. This is a dark chapter in the whole history of Europe and the history of human civilization.

Now, "witch trial" is widely used in the news industry, especially the phenomenon of fabricating, fabricating, slandering and slandering innocent people in order to achieve the goal, which leads to public opinion and frenzy, and leads to the stereotype of the parties. Michael Jackson is a famous witch trial victim in Hollywood history.

In this article of the "New York Times", it analyzes in detail the connection and connection between the Internet age, fast food culture, entertainment to death, and the supremacy of interests. Driven by enough interests, even ordinary people can become news selling points, even vicious crimes can become political means, and even behaviors that touch the bottom line of morality can also become targets of speculation.

It's like "hype gate.".

At the beginning of the event, it was just a simple and normal phenomenon in the entertainment industry: publicity and speculation.

In essence, publicity and hype are actually one thing, just different ways and means. Propaganda is an open and aboveboard official act, while hype is an act of constantly renovating and interpreting the same event by different means. It can be understood that hype is exaggerated propaganda.

In the era of Internet popularization, "wine is not afraid of deep alleys" is no longer feasible. Publicity and speculation are necessary means in the process of commercial operation. It's not just the entertainment industry, it's even the presidential election.

Beilac - * * is known as the first "Twitter president" in history; The White House and Capitol Hill also admit that feedback from twitter and Facebook is particularly important, and it has become an important platform for them to promote their self-image.

In Hollywood's vanity fair, the competition between fame and profit, publicity and hype are part of the deep going; The entertainment industry and the media industry have always been mutually beneficial and mutual help.

However, "Entertainment Weekly" singled out a special case to launch a fierce attack, accusing the other party of "malicious speculation". This act itself is actually speculation from the media. If it is jointly executed by the parties and the media, it is malicious speculation; But if not, this is the media's way of trying to create focus, gimmicks and topics.

It's like a witch trial. For a specific purpose, fabricating and distorting the facts, making use of the media's public opinion leadership characteristics, disclosing a specific part of the facts, guiding the public into the wrong cognitive field, and then completing the behavior of "trial the witch", in the final analysis, it is to achieve its own purpose

Entertainment and benefits.

"In the Internet age, the life of public figures is becoming more and more transparent. Every public figure living under the spotlight may become the next witch. This is not only the characteristic of the whole era, but also the cancer of the whole era.

Today's victim is Langley hall, but tomorrow's victim may be you who are reading this special report. "

The whole report of the "New York Times" is absolutely professional. It just uses the "hype door" as the introduction to analyze and discuss the whole country, the whole culture, the whole society and the whole era. The obscure language and rich knowledge really show the rich details of serious news, and seriously and seriously attack this phenomenon, And expressed deep concern.

As an entertainment reporter, Bradley is ahead of his peers in the whole industry in this step. He has put aside most of the events concerned by the media and the entertainment weekly itself, which is concerned by American weekly. By looking at the essence through the phenomenon, he has really discussed the root and cause of the whole thing, The motive and track of "Entertainment Weekly" are clearly presented to the public.

In other words, "New York Times" goes further than "American weekly". In essence, it defines and convicts "Entertainment Weekly" and condemns it.

If we say that "American weekly" presents the whole picture behind the event, which has aroused people's doubts, and prompted more and more netizens to follow the time track, re search for evidence, and really start to examine the authenticity of the special report of "Entertainment Weekly"; Then, the heavy hammer of the "New York Times" has triggered a frenzy of reflection among netizens. Calm down, dig out a lot of complicated news, spy on the development of the whole thing, and find the culprit.

The special report of "New York Times" was published a little late, and the special report of "American weekly" has been fermenting for 20 hours, which is just late. However, the timing was just right. When people began to question, when people began to explore, when people began to investigate, Bradley provided the answer in good time and pushed time to continue to ferment.

As the most authoritative paper media in the United States, this issue of the New York Times has sold 1.3 million copies, creating the highest sales volume since 2006. At the same time, it is the first time in nearly three years that the sales volume has exceeded one million copies.

As for the website click through rate, it did not reach the height of "American weekly". After all, the reading efficiency of serious news is still too low. Nevertheless, the 20 million click through rate within 12 hours has also created a new high of "New York Times" itself.

In less than 24 hours, the whole news event of "hype gate" has undergone earth shaking changes, and this is still not over.