It's another summer holiday.
In a trance, it seems that the upsurge of "it's another year of awards season" has not been far away. The summer season has already arrived. In a twinkling of an eye, half of 2012 has passed, and the busiest season of the year has arrived. The heat of midsummer makes people go out of their homes and enter the cinema to enjoy a moment of leisure and relaxation.
This is an atypical and unconventional summer file, and the development trend of the whole thing is beyond people's expectation. However, it can not be said that there are many dark horses, it should be said that there are many surprises.
First of all, at the end of March, there is still a full month to go before the summer program. Following the trend of "Twilight" youth novels, the "hunger game" adapted and produced has made its debut.
All people in the industry believe that this will be a "Twilight city" type youth brainless movie, but the actual situation has subverted most people's ideas——
The overall score of media was 68 points, the IMDB score was 7.2 points, and the rotten tomato index was 84%.
For a film adapted from a youth novel, compared with "Twilight", the film's word-of-mouth has completely exploded, especially for the heroine, Jennifer Lawrence, who has been unanimously praised by the public and set off a frenzy in the bleak spring.
In just a few weeks, "hunger game" has become the biggest blockbuster of the year. Even before the end of May, after winning the weekend Championship four times in a row, the cumulative box office in North America has already reached 380 million US dollars, breaking through 400 million US dollars. It seems that victory is in sight. It seems that nothing is difficult to dominate the summer season and the year-end box office.
Then, in the first week of May, "Avengers alliance" landed in North America, opening the curtain of summer archives in 2012!
Since the "Iron Man" in 2008, after a long four-year layout, marvel pictures, together with Disney, spent $220 million to build the "Avenger alliance", and finally officially met with the audience. Although the audience had high expectations of the work before it was released, the finished product still did not disappoint people and completely ignited everyone's enthusiasm.
The overall score of media was 69 points, the IMDB score was 8.1 points, and the rotten tomato index was 92%.
The overall evaluation is even better than the "hunger game". For a commercial popcorn, such a reputation can be called a big hit. "Avengers alliance" is full of praise and attention, which undoubtedly made a good start to the 2012 Summer Program.
The point is, it's not just a good start.
Premiere weekend box office $207 million! This is the first film in the history of North America to break the box office of 200 million at the weekend of its premiere. It easily broke the 169 million opening figure of "Harry Potter and the Deathly Hallows (Part 2)" and won the top of the box office at the weekend of its premiere!
With such strong achievements, "Avengers alliance" has won a series of records, including the fastest breakthrough of 100 million in film history, the fastest breakthrough of 200 million in film history, the box office on Friday and Saturday, and so on. It has really pushed the momentum of comic adapted films to the peak, and no one can form an effective confrontation——
Not even the courage to fight.
In the second week of May, the "shadow" created by Tim Burton and Johnny Depp became the first cannon fodder. The box office of the premiere weekend was only 29 million, shivering in front of the $103 million weekend box office of the Avengers; Compared with the investment cost of 150 million yuan, Warner brothers lost money to internal injury.
But Warner brothers soon found a brother in need.
In the third week of May, Universal Pictures spent 210 million to build the "super warship". Facing the "Avengers alliance" in the third week, it still abandoned its armor. The premiere weekend even had only 25 million dollars, which not only witnessed the three consecutive titles of "Avengers alliance", but also directly led to the fury of long Meyer.
Familiar formula, familiar taste, summer file is always like this, witness some works of God, but also witness some works of blood. Whatever the outcome, it's a carnival for the audience!
So, after that? June of 2012 summer season is still full of wonderful and stars.
Will Smith's "man in black 3", Kristen Stewart's "Snow White and the hunter" with Chris Hemsworth, DreamWorks's "Madagascar 3", Pixar's "brave legend", "alien's prequel" Prometheus ", Tom Cruise's" rock age "
All these works are concentrated in June, and all of them burst out in one go; Then it comes to July, when the two works of "extraordinary Spider Man" and "Batman Prequel: the rise of the Dark Knight" will start a heavy duel again, as well as the "spy 4" with all-round changes, and the "death squads 2" with All-Star combination.
In this year's summer season, there is no time to stop. One wonderful play after another.
Or the incredible high investment, the production costs of "man in black 3", "rise of the Dark Knight" and "extraordinary Spider Man" are all higher than that of "Avengers alliance"; Will Smith and Tom Cruise, the two former box office stars, will also appear after Johnny Depp to fight against Robert Downey Jr.
So busy, that the media can't wait to exclaim, "this is the most popular summer file in the 21st century!"
It's not to say whether this year's summer program can create a new record above the box office number, but at least it can be sure that in terms of hot topics and hot discussions, it has now reached the highest point since the 21st century, above social networks, traditional media, and even in real life, The topic of discussion about summer movies has become the number one focus this summer.
Among the bustling topics of discussion, "tomorrow's edge", starred by Langley hall, will also be released in June, but it can't be listed at all.
The investment cost of 130 million US dollars is no less than that of unconventional popcorn such as "shadow" and "Snow White and the hunter"; The cast also lacks enough explosive points. The second cooperation between Langley and Jennifer Lawrence is really a focus worthy of attention, but it's not worth mentioning——
The scandal between the two actors has long been a thing of the past. After they have denied it for many times, now the media is too lazy to continue to make a fuss; What's more, Langley, who has been away from the public for nearly four months in the west end of London, has been almost four centuries in the Internet age. On the contrary, with the help of "hunger game", she has become a media favorite.
Instead of discussing the second cooperation between lanli and Jennifer, it's better to discuss that in the first half of 2012, Jennifer successively appeared in two commercial blockbusters, which are far more popular than lanli who won the Oscar. What's more, isn't the love triangle between Jennifer and Josh Hutcherson and Liam Hemsworth a more interesting topic?
By the way, Liam, relying on the success of "hunger game", reminds people of Chris Hemsworth again.
Although last year's "Raytheon" box office was far lower than expected, Chris was not as popular as expected; But the advantages of appearance and the role of Raytheon, under the fermentation of "Avengers alliance", still make people optimistic about Chris's career prospects. Now, the two brothers have become Hollywood's potential blue chips, attracting countless attention.
In the early stage of "tomorrow's edge" publicity, Jennifer unexpectedly became the focus of the discussion, instead, she became the host.
However, Warner Bros. just experienced the box office fiasco of "shadow". Before the release of "the rise of the Dark Knight", all their chips were on the "edge of tomorrow". In June, Warner Bros. only this work joined the competition of summer season. In the face of a battle of stars and strong hands, it is not easy to find a way out.
As a result, Warner Brothers, on the one hand, promoted the news of "les miserables" in Almeida theatre and increased its exposure; On the one hand, with Jennifer as the center, launched a massive pre publicity. All the publicity resources are focused on "tomorrow's edge", looking forward to the box office success of this work.
At the end of May, a news item appeared quietly on the Internet, "Langley Hall: I won't go into the cinema to watch snow white and the hunter."
The source of news is no longer available, but it spreads very fast. In less than 12 hours, it spread on Twitter and Facebook and became a hot topic. A short piece of news has once again awakened people's memory - it is obvious that the reason why Langley said this is because of Chris Hemsworth, the story of the feud between his friends, is still circulating on the social network.
All kinds of discussions have sprung up. Lan Li's fans and Chris's fans have quarreled one after another. This description is not very accurate. Strictly speaking, it should be Chris's fans who took the initiative to provoke, and Lan Li's fans swept the army to complete the suppression.
Based on the comparison of the fans of the two actors, apart from Raytheon, how can Chris, who has a poor career, be compared with lenley?
But then the turning point came. Before the official statements of Langley and Chris, TMZ website issued a clarification notice, announcing that it was a fake news, on the ground that "during the performance in the west end of London, except for Empire magazine, Langley did not accept any form of interview from any media."
It seems that this is a false alarm. People with a heart are fabricating news. The following events proved this.
Soon after, there was another news item on the Internet, "Chris Hemsworth: I'm not friends with lenley. I've never been. To be honest, he's a villain."
After the news appeared, there was another explosion on the Internet, but before the fans were furious, TMZ website made a clarification in just six hours, "the source of the news could not be verified, and Chris Hemsworth did not receive an interview, which was confirmed as false news."
Both lenley and Chris were confused: what's going on?