Chapter 978

Chris Hemsworth and Kristen Stewart's "Snow White and the hunter" took the lead in the summer season of the new generation of young actors. However, the media reputation and audience feedback completely collapsed, and the magnificent premiere ushered in an earth shaking curse. It may be strange to say, but the fact is that——

In the first round of evaluation, the best word-of-mouth came from professional media. The media's comprehensive evaluation score is 57 points, which is the highest score among all the evaluations after the premiere, surpassing the mass media, the professional audience, and even the ordinary audience, which is really surprising.

The overall collapse of word-of-mouth, which is really surprising, even the media reporters are also stunned. If the commercial popcorn is rejected by the media, that's OK, but now even the audience won't buy it. What should we do?

Then... Then we can only expect the miracle of "Transformers"! No, not transformers, but twilight.

At that time, the popcorn index of "Transformers" was as high as 85%, and the score of cinema was as high as "a". Among the media's scolding, the more bravery, the higher the box office; And "Twilight city" is in the disgust of the media and the audience, relying on the loyal fans effect, broke out an amazing box office.

Now, "Snow White and the hunter" can only look forward to the fan effect. After all, Chris and Christine both have a huge fan base, especially given that Avengers is still sweeping the list, can't Chris win some bonus?

The answer is: No.

50 million, "Snow White and the hunter" paid only 50 million dollars at the box office at the premiere weekend!

Such achievements are far from the predicted figures of the media. There is still a "man in black 3" short of the 100 million threshold; Compared with the investment cost of 170 million yuan, the downturn of the premiere is almost doomed to the failure of the works. Just after the journey, Yang Fan encountered fatal news.

With all the attention, expectation and enthusiasm, the box office of the premiere was only 50 million yuan, which was disappointing. Such a figure broke everyone's eyes and made people speechless. It was a big traffic accident scene.

Almost overnight, the media began to be pessimistic.

Although, Christine's "cheating door" obviously brought inestimable negative impact, which caused a serious blow to the premiere box office; However, the objective analysis shows that even if the negative effects break out in an all-round way, there is a big difference between the actual box office of 50 million and the predicted box office of 100 million, and there is no reasonable explanation at all.

Some media have said that a work without grand special effects or top brands costs 170 million yuan, which is a wonder.

It is reasonable to control the investment cost of such works at 100 million. Among the six major Hollywood film companies, Universal Pictures, which has always been stingy, made a serious mistake in the budget of "Snow White and the hunter", which led to the subsequent chain of bad news. This is a decision-making mistake.

But more media said, "we are in a hurry!"

According to their analysis, the baby boomers are still the mainstay of Hollywood. Even though the box office of "black shadow" and "man in black 3" have been defeated one after another, the discussion heat of Johnny Depp and Will Smith is still incomparable, and the market appeal is still objective.

In the past 20 years, generation X has never been able to complete the succession - Leonardo DiCaprio, once the most promising, has embarked on the road of self torture Oscar pursuit after "Titanic"; Now, generation Y is in its infancy, far from the moment of taking over the scepter.

Whether it's Chris Hemsworth or Kristen Stewart, it's the same.

Chris's popularity is completely based on the shell of marvel, not to mention the box office failure of Raytheon. Besides, he has no work to prove himself; And Christine's attention, out of the "Twilight city", has no influence at all.

In short, popularity is the work, the role, but not the actor's own.

In Hollywood, "box office appeal" is definitely not so simple. After one or two works are successful at the box office, those media can't wait to think that the leading actor has box office appeal, but in fact, there is no mass base at all. Without the works, they can't call the audience into the cinema at all.

Johnny Depp and Robert Downey Jr. are relatively limited in their box office appeal. Only Tom Cruise and Will Smith at their peak are the real market favorites.

As long as the audience can see their names on the posters, they are willing to buy tickets to enter the cinema even if they know nothing about the film and media reputation. This is the real appeal of the box office, which disappeared in the second decade of the 21st century.

Therefore, although Lan Li has achieved excellent results repeatedly, the media still hold a skeptical attitude towards his box office appeal.

Now, Chris and Christine are the same. As a result, the media have issued a surprise exclamation, for generation Y, the box office appeal is too greedy, the most important thing now is to invest in the works, step by step to establish their own reputation and image, can not act too hastily.

It was this group of media that exclaimed that generation Y was going to take over the baby boom generation and hit the U.S. market; Now it is these media that advise Generation Y to return to reality. Right and wrong, all by the media reporter's mouth.

In any case, after the disappointing box office data of the premiere of "Snow White and the hunter", the discussion not only did not cool down, but continued to heat up. The media began to call on the young generation to be immature and continue to polish; This also makes people further reduce their expectations of "tomorrow's edge" and "extraordinary Spider Man".

Especially the "edge of tomorrow" - no fan base, no box office call, and even publicity stunts are relatively weak.

Lower expectations? Before the release, "tomorrow's edge" media predicted that the box office would only be 25 million. How can we continue to lower our expectations? Is it possible to reduce the expected value to 20 million again? Or less than 20 million? For the "tomorrow's edge" with a production cost of 130 million yuan, it was almost a fiasco before it was released?

The box office data predicted by the media is too bad, and there is a lot of bad news, which has also aroused the strong dissatisfaction of Don Quixote, and even caused a curse battle on the Internet. With the failure of the premiere of "Snow White and the hunter", the debate and abuse not only did not weaken, but also intensified——

Even "Snow White and the hunter" have failed, and "tomorrow's edge" is even less likely to succeed. This is the view of the onlookers. Don Quixotes have to stand up and argue.

However, if he had read the box office figures predicted by the media, he would have expressed his approval with a smile on his face, and even exclaimed that the media forecast was accurate and professional.

In the last generation, Tom Cruise's version of "tomorrow's edge" made its debut at the box office of 28 million, and eventually the cumulative box office in North America barely exceeded 100 million. In other words, the forecast figures of the media are correct and professional enough.

What about this life? What will happen to the premiere box office of "tomorrow's edge"?

On the mouth, the media are clamoring to reduce pressure and expectations; In fact, the pressure and burden are quietly increasing. The employees of the whole film industry are tense, and the atmosphere of the six major film companies is dignified. Not because of the success or failure of a film, but because of the downturn of the whole market. Everyone is responsible.

Since the Avengers alliance opened the curtain of this year's summer program and started with historic results, the summer program in North America has ushered in a four in a row

"Shadow", "super warship", "man in black 3", "Snow White and the hunter".

What's more terrible is that word-of-mouth and box office rush together, and there is no light or hope at all. Among them, "shadow" and "super warship" have not crossed the threshold of 30 million at the box office, and their investment costs can not be underestimated. The cheapest "shadow" is 150 million, and "tomorrow's edge" is only 130 million.

So, is this the downturn of the market? Or is "Avengers alliance" a work to drain all the box office potential of the market? How long will this downturn last? Which work can be broken? This is related to the annual revenue and performance of all film companies. Naturally, every company is eager to pay attention to it.

In terms of name, this is the most popular summer file since the millennium; In the last century, they are worried about the regression and reduction of box office numbers in the same period. The disappearance and encroachment of interests is a nightmare for every film company.

As a result, the pressure began to increase. It's just the second week of June, and everyone is looking forward to the box office boom in North America this week.

This week, "Madagascar", "Prometheus" and "tomorrow's edge" are all crowded in the same weekend. Compared with last week's only "Snow White and the hunter", this week seems too crowded.

For the three works, the result of the confrontation is likely to be tragic. In the end, the three defeats are all hurt; But for other film companies, the duel of the three works can effectively stimulate the market. They don't care which one stands out and wins the box office champion. What they care about is that the audience re enters the cinema and the market becomes lively again.

After last week's "Snow White and the hunter", the upsurge of summer archives is further on the rise. Madagascar, Prometheus and tomorrow's edge work together to fight separately. So what's the result? Is a certain work a great success, or are all three works benefited, or are all three works destroyed?

No one can predict the trend of summer archives.