Chapter 980

After getting out of the taxi, Gavin hunt trotted along the street, but only after a crossroads, he stopped and looked at the scene in front of him. The crowd on both sides of the road was too busy. It was not the excitement of the premiere or the Oscar ceremony, but... It was a grand carnival.

The little girl with marshmallow was riding on her father's neck, eating food with pink wadding on her face; The little boy, waving the black Samurai lightsaber, is wearing Superman's red shawl. He and some of his friends are chasing each other in the street

On the roadside, two lovers who painted themselves green successfully dressed up as Shrek and Fiona. Passers-by all asked to take photos with them“ Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa

Gavin was in a daze. He thought he was in the wrong place. This is not highland North Street, but universal studios, or Disney. There were at least five hundred and six hundred people, and even more.

At the next moment, loud and cheerful music came from the street. A group of staff dressed in doll costumes appeared in the crowd and began to dance one after another. At the same time, they also welcomed the tourists on both sides to join in the dance. The carnival atmosphere spread on the street.

Now we can confirm that this is the premiere of Madagascar 3. Because those dolls are all classic characters in "Madagascar", as well as various images in other famous animation works of DreamWorks.

Gavin had heard that paramount and Warner Brothers were ready to compete today; Not to mention the reporters, even the major Hollywood film companies are paying close attention to the public relations strategies and publicity programs of the two major film companies, to see if they are worth learning from.

Two days ago, the editorial department of "American weekly" was still chattering. In this super schedule, Warner Bros., 20th Century Fox and paramount competed with each other. I don't know who can laugh last; Apart from the billing room, what kind of gimmicks can be played on the publicity of the premiere.

But when he arrived at the scene, Gavin realized that his professional knowledge had limited his imagination——

Close to the east half of Hollywood Boulevard, paramount blocked three blocks. Using the hotels, shops and street houses on both sides, the scene was adapted into an amusement park, where you can see trampolines, inflatable castles, slides, swimming pools and other equipment, and really hold a garden party.

Gavin was stunned when he saw only one corner of the whole amusement park. With the colorful colors, colorful pigments and lovely inflatable dolls, paramount moved all the animation elements of DreamWorks to the street, and even saw the toothless boy in the 2010 popular animation "dragon Trainer" perched on the high-rise building.

"Damn it." Gavin's exclamation jumped out of his control. Paramount really made a big contribution. This premiere may cost eight figures.

I recall in my mind that in the past, if Jeffrey carsenberg, the big man of DreamWorks, called on these top stars to attend, today's premiere is absolutely starry, even last night's "Prometheus" can't match.

Now, the pressure of "tomorrow's edge" is increasing.

Gavin couldn't help but show a wry smile. Unless Langley invited Steven Spielberg and Tom Hanks to the stage through his personal relationship, it would be difficult for the topic to overshadow the popularity of "Madagascar 3" - DreamWorks completed its split in 2004. The film department led by Steven and the animation department led by Jeffery belong to different owners.

Without entering the premiere ceremony of "Madagascar 3", Gavin walked along the street on the left side, all the way to the west side, but it was only 500 meters. At the end of the street, he turned right and entered a completely different world.

A group of soldiers in uniform and armed with guns scattered in every corner of the line of sight, as if they were on guard and patrol; On the other side of the street, there are two rows of soldiers in a neat square array. A sergeant like an instructor is lecturing. Behind him is a dark green tent, and the front is full of sandbags.

What is more exaggerated is that it was originally an open ordinary street, but now it was covered with a black roof, and the whole street became a black tunnel. Standing outside, nothing could be seen; At the entrance of the tunnel, security inspection is set up, just like the security inspection of the airport customs. There are four metal detection doors, and each door is equipped with soldiers and professional inspectors.

Such a scene, as if not the movie premiere scene, but the real military base and so on.

The change of painting style is so fast that Gavin can't help but be stunned. Looking back, you can see at the end of the street, a stupid donkey and a few noisy penguins are circling in place, and some children are laughing around the donkey and penguin; Looking back again, I saw a scene of killing Xiaosuo in front of me.

"Line up! Please keep order and join the queue! Don't pry, don't rush away A stern voice interrupted Gavin's thoughts. "Hey, this gentleman, please come into the team for examination, or leave the scene immediately! Don't pry around! "

"Poof," Gavin immediately conjured up with reality: is Warner Brothers warning? Treat paramount and 20th century fox as enemies, refuse spies, and then impose martial law? Of course, everyone knows that it's just a stunt of the premiere, but Gavin has to admit that Warner Bros. has a new way, which reflects the reality and fits in with the film.

Gavin didn't hesitate any more. He quickly stepped up and joined the team. Then he turned around and asked, "is there any taboo? What do you need to check? Is there anything you can't carry? "

"Yes, don't you see the explanation next to it?" A young girl standing in front of Gai's tattoo was extremely excited. Her voice was slightly distorted. "No dolls, no pink, no balloons, no horseback riding, no whales and sharks are allowed to come to watch movies..."

Gavin blinked, then burst into laughter. "What if you're wearing something pink? For example, T-shirt? "

"There!" The girl pointed to the next corner, and then you can see a group of girls in pink skirts standing beside the dark green tent. Everyone's face is filled with a brilliant smile, laughing, "God! Do I really want to do this? "“ Oh, this T-shirt is good. I like it! Is it free? "

Around them is a long table with all kinds of T-shirts, jackets, trousers and hats.

The reporter's sense of smell immediately started, and Gavin quickly stepped forward, and then saw a variety of peripheral products, and even handsome armor. With just a glance, Gavin was ready to buy——

These peripheral products are not simply assembly line products. Every object has been carefully designed.

For example, T-shirts don't just print a blue rite's face or a movie poster; Instead, he wrote the sentence in artistic font, "this is not the first time", "no fear, no courage", "this is just killing", "the end of reincarnation, the eternity of time"... Then, he wrote "tomorrow's edge" in the space behind the T-shirt and neck, which proved that it is the periphery of the film.

In this way, even if you go out as a normal daily dress, there is absolutely no problem; Occasionally meet like-minded partners, this has become a secret password between each other. For every science fiction nerd, it's a dream.

"It's all free?" Gavin asked curiously.

"Yes." The staff behind the long table replied with a smile, "after changing the clothes, the audience can wear them directly; The only requirement is to take a picture and post it on your own Facebook or photo wall. "

"What about the others? I mean, no audience in pink? " Gavin asked.

"There's a souvenir shop inside." The staff indicated the location of the black tunnel.

"What? And souvenir shops? " Gavin's jaw is almost dislocated. He's been rolling around Hollywood for so long that he's never heard of a souvenir shop on top of the movie premiere.

The staff replied with a smile again, "yes, just this week, from today to Sunday. The souvenir shop is in the hall of the Chinese theater. You can see it when you go in. "

"All these souvenirs were designed by Mr. Eaton domer, the Royal costume stylist of Langley hall, and designed and produced by Langley, Jennifer and other film actors themselves. For example, the fonts on these T-shirts are the lines of the corresponding characters in the movie, and then written by the actors themselves. " The staff explained skillfully.

Gavin didn't have time to speak, so there was a scream behind him, "ah, this is the master's note, this is the master!" Gavin turned his head, and then saw the girl who had just finished dressing. He pointed to her left shoulder. There was a small cursive signature on it

Langley hall.

Gavin couldn't help but start his blood surging. "You mean, these are limits? After this weekend, I can't buy any more? "

"Yes." The staff gave a positive answer, "next, the crew will go to several other cities to publicize, but only Los Angeles has this group of surrounding cities. It's sold until Sunday, and then it won't be produced again. That's what Langley and Eaton want

"Jesus Christ!" Gavin exclaimed. "I, er, I'd better go back to the line right away." With that, Gavin hurried back to the end of the line, looking forward to the full line.

This kind of summer file is really interesting.