Chapter 982

Surprised, surprised, gradually used to, and finally completely calm.

Los Angeles Times, San Francisco Chronicle, Houston Chronicle, daily news, Wall Street Journal, Washington Post, Chicago Tribune, time, people, Hollywood Reporter, variety show

If Gavin wants to, this list can go on and on, because at this time, the number of reporters standing in the interview area at the gate of the Chinese Theater has exceeded 400, and even continues to grow; What's more, more than 70% of the media have sent their own ace reporters.

This means that the face next door will be lost.

Before tonight's premiere, almost everyone thought that the premiere ceremony of "Madagascar 3" would be the end of "tomorrow's edge". On the relationship, topic, popularity and status, Paramount's cooperation with DreamWorks won't be defeated in front of Warner Brothers, not to mention the "tomorrow's edge" or the all young lineup——

Compare it with the premiere of "hunger game" in March. The whole premiere was dark and empty. It only relied on a group of young actors. It had no appeal and influence. Even the fans' support was far less than that of "Twilight city".

But obviously, they were all wrong. Or, on the surface, they are polite, "Madagascar 3" is the first choice, but deep down, they still choose "tomorrow's edge".

Need a reason? If it has to be, Langley hall, that's the best reason.

Since the Oscars came to an end, this new generation actor who has created history has never been interviewed. The exclusive interview of Empire magazine is just a little bit, which can not meet the curiosity of the media and the needs of the audience; What's more, this time, in the face of the competition for the summer season, we are deeply in the super season. Whether the unbeaten record of lanli can continue is a hot topic.

No one wants to miss it.

If you can add another reason, it's Warner Bros. With a stroke of the pen, Warner Bros. has invested a lot of money to build and mobilize all the contacts and resources. In terms of throwing money, Warner Bros. has never been afraid of any competitors.

"No, I never thought about next door. It's very impolite to say that, but Madagascar doesn't appeal to me at all“ Vanity Fair reporter Daisy Lucas spread out her hands and said innocently, "I believe you do the same."

Gavin chuckled without denying it.

Now the whole Hollywood knows that the three Royal reporters of Langley are Bradley Adams of the New York Times, Gavin hunt of American weekly and Ned Mulan of Empire.

It's not because they are always praising or praising Lan Li, but because they have a good personal relationship with Lan Li and often get inside information at the first time; Of course, in the storm, they never wavered and were always the most staunch supporters of lenley.

"Oh, my God." "I'm really sorry for Will Smith, but I have to come over," the bearded reporter said. Jesus Christ, this is the coolest premiere I've ever experienced. There's no comparison between the premieres of Star Wars prequel and Harry Potter. "

Raphael Holton, chief entertainment reporter for the Wall Street Journal.

In terms of sales, the Wall Street Journal, which is based on Wall Street, has become the largest newspaper in the United States. Thanks to the fact that all Wall Street elites continue to subscribe to newspapers and the habit of reading professional newspapers in the upper class, the sales volume of the journal has surpassed that of the New York Times. In the elite class, the influence of the "Wall Street Journal" and the "New York Times" can be almost comparable, or even better.

As the most senior and seasoned entertainment reporter in the entertainment section of the Wall Street Journal, Rafael has intimate relations with many top brands, including Will Smith and Tom Cruise; However, he has never really had face-to-face contact with Langley until today.

"We have to praise Warner Bros." Daisy shrugged. "It's such a premiere that no one can resist."

Rafael originally attended the premiere of "Madagascar 3" next door, and has arrived at the scene to conduct an early interview; But the topic of the premiere next door kept coming. Even paramount and DreamWorks executives had heard about it. They immediately held an emergency meeting to think about coping strategies.

After much hesitation, Raphael still came, "I have to say, it's really crazy to conceive and think like this."

"I just met Warner Bros. distribution staff and brought it up." Gavin interjected. "They said it was an idea that came out of a chat between Langley, Donald and Lamy. Later Frank Marshall heard about it and agreed."

"Donald Glover?" Raphael caught the core figure at once. After getting a positive reply, he nodded in affirmation, "if it's him and Langley, I believe it. Donald is a wild boy with all kinds of ideas in his mind. I think this premiere can be used as a template for all Hollywood film companies. Creativity is king

Now the film companies clearly understand the publicity effect of the premiere, so they are not soft hearted in throwing money. Like "transformers," like "Harry Potter," a premiere costs about 20 million dollars, or more.

But now it seems that the cost of these premieres has not been spent on cutting edge, just some models, global synchronization, live connection, poster publicity and so on. For media reporters, publicity photos are very beneficial; But it didn't involve the audience in the end.

"Do you know?" Gavin suddenly thought of another thing, "when I came in at the door, I had a strange request that I was not allowed to wear pink clothes..."

"... otherwise, they have to change their official T-shirts and pants, and the only requirement is to take photos, upload Facebook, Twitter or photo wall." Daisy immediately took the lead. "I know. It's a brilliant idea. It's brilliant."

"If I tell you, this is Langley's idea, do you believe it?" Gavin continued, then Daisy and Raphael were stunned, and finally Daisy exclaimed, "what? The guy who never uses social networks, but came up with this idea? God, which planet is he from? "

"Wait, wait, what's going on? I can't keep up with the rhythm Raphael interrupted their conversation and asked.

……

After the premiere of "tomorrow's edge", according to unofficial statistics, including Facebook, twitter and photo wall, more than 50 million people mentioned the film.

What's more gratifying is that on the photo wall, a 70 year old couple wearing "tomorrow's edge" peripheral T-shirt took a group photo, and the old woman was still holding her pink ballet skirt. In less than six hours, the number of praise for this photo exceeded 10 million, setting a new record for the photo wall.

In addition, on the oil pipe, a well-known film broadcaster recorded a video in the black tunnel, and then cut out a short film through his own editing. The number of plays in six hours has exceeded 20 million.

On the social network, about the premiere of "tomorrow's edge" and about the peripheral products of "tomorrow's edge", the heat of discussion has easily surpassed all other competitors, even the "Avengers alliance", and has become the hottest topic in this summer's archives.

This is just an index within six hours, that is, the effect of the premiere day. Before media comments and audience feedback are released, "tomorrow's edge" has swept the whole social network, once again showing people the great power of the Internet era.

In addition, the topic of "limited film peripheral products" on Twitter has become a hot trend, with more than 30000 forwarding times.

Warner Bros. had to issue an official announcement at the first time, confirming that the film peripheral products were designed by Eaton domer himself and written by all actors themselves; At the same time, Warner Bros. released a behind the scenes production video of peripheral products, in which all the actors of the whole crew participated.

Finally, Warner Brothers confirmed that these peripheral products were only sold in Los Angeles for five days until the end of this week; Warner Bros. also left a suspense. The reason why it made such a rule is that all profits from the peripheral sales will have special purposes.

"The specific answer will be announced next week. On June 13, Langley hall will record the "Today Show" in New York, and the answer will be announced

In this case, the Internet is a frying pan; At the same time, the other five major film companies have also gone deep into the frying pan - Warner Bros. this time's publicity strategy is closely linked and promoted at all levels, which not only fully mobilizes the characteristics of young audiences, but also brings the young attribute of "tomorrow's edge" into full play; And the social network is used effectively, every penny is spent on the blade.

This is definitely the best marketing strategy in 2012. Now the question is: what are the benefits? Otherwise, just looking lively, actually can't make money, it's still in vain“ Tomorrow's edge "premiere box office, expectations are quietly heating up.

But it is undeniable that, at least on the day of the premiere, Warner Brothers really fought a beautiful turnaround and stifled its competitors. Even on the red carpet of the premiere of "Madagascar 3", Ben Stiller, Will Smith, Jessica chastan and others took the initiative to mention "the excitement next door".

More and more people are flocking to the premiere on the west side of Hollywood Avenue, and even the crowd on the east side is quietly moving towards the west side.

Warner Bros. seems to have been prepared for a long time. Several streets outside the black tunnel have also applied for traffic control in advance, although the audience entering the red carpet stage is limited; But there is no audience going into the black tunnel to experience the visual effect. As a result, the premiere became more and more noisy, and even those who were not interested in the premiere also came to join in.

In the hustle and bustle, guests of the premiere of "tomorrow's edge" finally began to arrive at the scene one after another. At this time, people realized that the good play has just appeared.