"Today Show" has come to an end, but the waves created by this program have just begun.
From the hot discussion of social network to the attention of news media, the waves raised by this program are far beyond imagination. As Lan Li said, it's a hype and a propaganda. He needs all the attention to focus on it; As a result, they achieved what they wanted and broke out in all aspects, creating an unimaginable climax.
With the craze of heated discussion, controversy also followed. A small number of media strongly condemned lanli's malicious speculation. This time, lanli admitted it personally on the live broadcast of the program, and their remarks did not need any hesitation——
They believe that the charitable activities of the foundation are smoke bombs, and their real purpose is to promote "the edge of tomorrow"; What's more, doing charity with such a high profile completely turns philanthropy into a "personal show", which makes people unable to agree.
But after the "speculation door" in February, it's not what it used to be.
Don Quixotes launched attacks on the Internet one after another, believing that in order to create a gimmick, these media used to do charity in a low-key and silent way, but were misunderstood by the media; Now Lan Li is doing charity with a high profile, but he is still scolded by the media. The good, the bad, the positive and the negative all depend on the media. There is no justice at all.
The mainstream media have also launched a discussion, philanthropy needs more attention. If it wasn't for Lan Li's disease, it would still be a rare disease of unknown origin in North America and even around the world; Now, it's Lan Li's high profile that has really entered the common people's field of vision.
What's more, lanli didn't use charity activities to promote films at all; Instead, it is to use the summer season upsurge of movies to attract more attention and successfully promote charity activities.
Even scholars and experts in the medical field, relevant activists of charitable organizations, and organizations concerned about adolescent diseases all came out to express their support and encouragement. They even called for more top Hollywood stars to carry out hype and publicity, so that these children in need of help and the children in need of help They can get help.
Before the official response came out, a small part of the media that was trying to attract the attention of the public was already like a rat in the street; Then Warner Bros. and Andy Rogers also made an official response, emphasizing once again——
Such a situation is the original intention of Lan Li's publicity campaign; But Langley hopes that the media can take the focus away from him, pay more attention to the heather cross foundation, pay more attention to the gradually frozen human disease, do not blur the focus, put the cart before the horse, and then lose the original significance of this hype.
On the 13th, 14th, 15th, the "Today Show" has ended, but the heat of discussion has always been high, and is still rising. Especially in the live performance video of "another ray of light", after the tubing click rate has exceeded 100 million, the momentum is still unabated. Within 72 hours, it has begun to hit 200 million, and the situation is appalling.
It was against this background that the uproar of June 15 came. This is the day when the special edition of Don Quixote is released on Friday, and the two singles of "another light" and "say you won't give up" are released at the same time. After the rendering and hot discussion in the past two days, it seems to have become the hottest focus of this week.
It is worth mentioning that this week's music market just entered a vacuum period, no new album release, no new single release, the whole market is calm, calm, it seems that everyone is waiting, waiting for the explosion of this rock breaking.
As a ballad album that has been released for more than eight months, Don Quixote is still in the top ten of the billboard charts; This time, studio 11 released a new special edition, which once again set off the spotlight.
In less than five hours, the special edition of Don Quixote was announced for sale.
Confirmation from major city record companies, confirmation from major online sales platforms, and finally official confirmation from studio 11, "Don Quixote" sold out!
The speed of sales is appalling!
Studio 11 said in an interview that the special edition only had 500000 copies this time. After the sale of pan, the inventory was completely emptied.
In fact, when determining the limited number of special editions, they worried that 500000 copies seemed too many. After all, the album "Don Quixote" has been sold to Changhong for a long time, and the sales number has been moving towards 3 million.
For a ballad album, such sales have been incredible, and the sales of the special edition is bound to face more difficulties.
Who would have thought that in less than five hours, all of them would be sold. As a reference, Don Quixote has never sold more than 500000 copies a week before.
Not only that, there are still an endless stream of fans eager for the special edition album on the Internet. There have even been appeal posts in the Yahoo community, hoping studio 11 can increase the number of special edition "Don Quixote". At present, the appeal posts have received 60000 support and are still rising.
It all happened in one day.
But in a subsequent interview, lanli said, "there's no need to go all the way to collect the special edition. I don't think this album will have historical value. The difference between the special edition and the original edition only lies in a hidden track, other differences are not too big; On the one hand, we thank the enthusiastic fans for their support; On the other hand, it's for charity. If fans want to continue to support charity, it's OK to buy two digital singles
According to netizens unpacking show, first of all, the price of the special edition and the original is the same, there is no price increase, absolute conscience company; Second, the special edition added a hidden track, "say you won't give up.".
Thirdly, the cover and back cover of the special edition are all re produced, designed and provided by an anonymous photographer; Finally, an inside album is added to the special edition, all of which are bluely's handwritten draft lyrics and three bluely's personal photos.
In other words, the special edition is special after all. But half a million is half a million, and then it's out of print. The 500000 special editions did become a rare collection, and the value of them was rising day by day.
After the 500000 copies of the special edition were sold out in a short time, the sales of the original edition were boosted.
Although the 13th is already Friday, in just three days, the sales volume of the original album has increased by 250000, which not only makes the cumulative sales volume of the album exceed 3 million, but also continues to grow; At the same time, after 14 weeks, Don Quixote returned to the champion of billboard sales list from the eighth place last week.
In the third week of June, "Don Quixote" topped the billboard album list, John Mayer's new album "born and raised" released two weeks ago retired to second place, and Adele's "21" still ranked third. This is also the seventh one week champion since the release of Don Quixote.
In the following week, "Don Quixote" won the championship, while "21" warmed up to the second place. As for "native" fell to the eighth place, it was hard to say that the whole endurance was outstanding.
Everyone says that Adele's "21" is an incredible album, which is still firmly in the top three of the billboard album charts after 67 weeks of release, eclipsed by any language; But then people found out that Don Quixote is absolutely a classic album. After 37 weeks of release, it won the championship again and lasted for two weeks.
There is no comparison between "21" and "21" which won the championship in eight weeks. 21 "is the only two albums that won the championship in more than 20 weeks after 1990. The other one is the soundtrack of" bodyguard "released in 1992, sung by Whitney Houston.
However, Don Quixote's eight week champion is more difficult and rare. This folk music album has really left a strong mark in the music market of the 21st century.
In the fifth week of June, Arthur boy's seventh studio album "looking-4-myself" was officially released, landing the champion, while "Don Quixote" and "21" were postponed to the second and third place.
Nevertheless, "Don Quixote" once again ushered in a new round of sales frenzy. Just when everyone thought that "Don Quixote" was about to fall out of the top ten, unexpectedly, he killed back the top five again and won the championship in two weeks. Such momentum is absolutely comparable to "21". Interestingly, Langley and Adele were the biggest winners above the Grammy at the beginning of the year.
Driven by the limited edition special edition "Don Quixote", professionals in the industry have said that after the sales volume of this album exceeds 3 million, the long-term sales figure is still worth looking forward to, and it is likely to challenge the sales threshold of 5 million, and even create a higher success.
Studio eleven is now working on a plan for distribution rights in Europe. In addition to the United States, they are also looking forward to the album going all over the world, at least in the United Kingdom.
Under this upsurge, the achievements of "beast", "firmly believe" and other singles have also warmed up; However, as folk songs, their market potential has been basically tapped. In addition to "beast" killing back to the top 20, other songs are only hovering outside the top 50, and their achievements are not brilliant.
What really attracts all the attention is still the newly released two singles, "another light" and "say you won't give up".
In just three days, these two singles burst out with incredible sales energy, winning the two champions of the iTunes instant download list and spotify instant audition list for 72 hours in a row, and no one can shake them; The pipeline video of "another ray of light" has also been confirmed and become the officially certified streaming media data. As a result, the two singles both ushered in the outbreak.