Chapter 1053

As a new generation of Hollywood actors, in just one week, the ice bucket challenge has spread on major social network platforms such as oil pipe, Facebook, photo wall and twitter, surpassing the Avengers alliance and the edge of tomorrow, the hype of today show and the London Olympic Games, It has become the biggest annual hot spot since 2012.

From TV stations to paper media, to radio stations, as well as the emerging network media, all eyes are focused on the ice bucket challenge, and separated from the entertainment industry, began to spread rapidly towards other fields, and really formed a viral communication.

The sports industry is the first to join the ice bucket challenge. As the saying goes, "style is not separated". In fact, it is the same. First rugby, then basketball, then ice hockey, swimming, football and so on. The booming professional sports players have actively expressed their support with practical actions.

This year is just the year of the Olympic Games. London is hosting the Olympic Games once every four years. The level of activity and attention of the athletes are different. Coincidentally, amyotrophic lateral sclerosis is a kind of disease that gradually leads to the patients' loss of sports ability and life ability, which forms intertextuality with the way athletes use their body and wisdom to compete, which also makes the ice bucket challenge of athletes more realistic.

As a result, all kinds of ice bucket challenges began to spread, detonating all the focus from all sides.

When someone first named the then President Barack - * * *, things gradually stopped.

The CEOs of Bill Gates, Mark Zuckerberg, Tim Cook and other major companies have appeared one after another to complete the ice bucket challenge, and extend this wave to the whole Silicon Valley, and further spread to Wall Street, universities, blue collar workers, office white-collar workers, civil servants and other ordinary people.

It's out of control.

The whole mighty tide was so turbulent that the whole North American continent was completely ablaze, as if we could see the burning flames with naked eyes. In this incredible heat wave, Lan Li, as the initiator, has become a minor part of the huge social wave, which once again makes people feel the truth of breaking through the unchangeable

A single spark can start a prairie fire.

In fact, it's a good thing for Langley. The core goal of the activity was originally illness and charity, not Lan Li himself; The gradual shift of focus also means that Langley can devote himself to the performance in the west end of London, and continue to polish himself down-to-earth in the actor's position.

Now, this fire is leaving North America, crossing the Atlantic Ocean, and lighting up the whole Europe with Britain as its bridgehead; At the same time, it also crossed the Pacific Ocean, with China, South Korea and Japan as the center of the circle, rippling in circles, and the whole Asia began to feel this trend.

Even Australia and New Zealand in the southern hemisphere are no exception.

In just two weeks, the ice bucket challenge has dominated the whole summer, robbed all topics of elegant demeanor, and has become the most successful charity activity in history, "amyotrophic lateral sclerosis". With the ice bucket challenge, the name has really entered the life of ordinary people, no longer unfamiliar, no longer alienated.

Although the ice bucket challenge started to cause a lot of controversy, many people questioned the original intention of this activity. Now it has deviated from the track and gradually become a gimmick and topic of stars' self hype. On the contrary, it has lost the original intention of charity, and the significance of hype has been greater than that of public welfare.

However, no one can deny that this activity has achieved incredible results, brought the characteristics of the Internet age to the extreme, and then gave a lot of inspiration to all walks of life. This is an activity with social practical significance, and even completely subverted people's views on social network platforms.

As the sponsor of the event, Heather Cross Foundation publishes real-time data on official Twitter every day, including the number of participants, the activity of major social network platforms, the number of charitable donations, etc., to show the effect of the event transparently and directly.

In this way, the upsurge of the ice bucket challenge is further pushed to the extreme, calling for and stimulating more and more ordinary people to participate in it. Those patients who are suffering from amyotrophic lateral sclerosis have also joined in with practical actions, completed their own ice bucket challenge, and uploaded the video to the pipeline, with a comprehensive attitude, To show people the original appearance of this disease in life.

The social significance of such charity activities has gradually become different.

A week, two weeks... A month, in the twinkling of an eye, a month flies by.

In real life, one month is not long, but it is not short. The performance of "les miserables" in the west end of London has officially come to an end.

The whole performance lasted 93 days. In a venue of Almeida theatre, it accumulated 468 hours and 78 performances, attracting more than 43000 people. All the tickets were sold out, creating a new record since the millennium, with 100% attendance.

What's more, after every performance, lanli appeared at the back door, signed and took a group photo, and really established his own reputation and reputation in the west end of London. Only three months later, lanli gained a lot of praise from inside and outside the industry.

The Almeida theatre has officially confirmed that the Langley version of "les miserables" has been recorded and will be broadcast on BBC television this Christmas. At that time, the audience who missed the live viewing can sit in front of the TV and enjoy the drama with zero negative comments.

In a short period of one month, midsummer is moving towards the end of summer, and the world is changing little by little; On the Internet, however, it seems that after a whole century of vicissitudes and earth shaking, the ice bucket challenge has completely changed into a different one. After a boiling "century", it is now coming to an end.

The voice from lanli, the voice from the patients with amyotrophic lateral sclerosis and the voice from the vulnerable groups really spread and really listen. Compared with the activity of "Today Show", the effect is 100 times and 1000 times.

Stepping on the tail of this surging tide, Langley left London and returned to New York. He was about to step on Broadway stage, performing John cod's version of "miserable world" on the North American continent, accepting the test from the North American audience. However, when he arrived at Kennedy International Airport, he didn't need to walk to the pick-up hall to feel the completely different charm.