Chapter 1104

On November 2, "detached" officially held films in three theaters in New York and Los Angeles. In the upsurge of award season, it started its journey in a low-key way.

The so-called low-key, first of all, did not land in the noisy Toronto Film Festival, triliuride Film Festival to launch publicity; Second, there is no step-by-step release of trailers and movie posters for the camp; Third, there is no marketing advertising, no radio advertising, no TV advertising, or even no cinema advertising; Fourth, there has been no official announcement, no twitter, no Facebook, no official website, and even the paper media have not received any news.

The only publicity is from the official page of IMDB.

At the beginning of September, when everyone's attention was focused on Venice and Toronto, the official page of "detached" IMDB updated a message: the film will be officially screened on November 2 (New York, Los Angeles).

That's all.

This is the real low-key, almost quietly into the theater.

Even so, the first week of the "detached" showdown still achieved a good single box office of 33000 US dollars, which is very impressive. Compared with the low-key and calm in the early stage, this achievement can even be said to be a huge surprise, far beyond expectation.

The reason is not complicated.

At the Berlin Film Festival in February, "detached" won the Silver Bear Award for best actor, which caused a lot of discussion. Although Berlin has the weakest influence among the three major European film festivals, the waves caused by a Silver Bear trophy are fleeting; But unexpectedly, at the following Oscar ceremony, lanli braved the wind and waves to take down the best actor xiaojinren, which immediately ignited all the discussion.

The box office of "crazy love" and "cancer fighting me" have made great breakthroughs; At the same time, before the Oscar, just won the Silver Bear Award "detached" naturally became the focus of discussion.

Everyone is wondering whether "detachment" can be compared with "love crazy"“ What's the performance like in "detachment"? Last year, "love crazy" won the Special Jury Award above Sundance, and this year, it won the gold medal. So, this year, "transcendence" won the Silver Bear Award in Berlin. What will happen next year?

Among the uproar of discussion, "chaotuo" also got a chance of free publicity.

However, compared with the film itself, curiosity and gossip still prevail. What people expect is not the work, but the so-called gimmicks in the work, which directly links the work with the Oscar. Later, without further publicity, the crew seemed to have no ambition for this year's award season. These gimmicks did not get enough soil support, and gradually disappeared in the movie tide, and were forgotten by most people.

But there is still a small group of audience firmly remember, not only did not forget, but also more positive. For Langley, for "detachment", for Tony Kaye, curiosity is increasing.

Throughout the year, detached attended five film festivals, including Berlin, Tribeca, Woodstock, Tokyo and Stockholm.

In every film festival, the reputation of "detachment" is mixed. There are more and more controversies on this work, and they never disappear. Even the senior professional film critics express their opinions and argue endlessly. They have launched a heated discussion on the artistic value of this work.

Things are getting more and more interesting. From a certain point of view, controversy means not being able to convince the public; But on the other hand, controversy also means more possibilities. For art, controversy is always exciting.

As a result, curiosity and expectation are rising. After entering the second half of the year, the waiting audience gradually accumulated. Even if the "edge of tomorrow" detonated the whole summer program, lanli has achieved great success in the business field; But for these audiences, "detachment" is still their biggest expectation of the year.

On the social network, someone jokingly said: he has been ready all the time, rolling up his sleeves and boiling with blood. He is bound to scold "detachment" bloody and criticize it to the skin. Otherwise, he will never give up.

From this aspect, the expectation value has been rising slowly.

For the mainstream audience and even the mainstream media, they seem to have long forgotten the work "detachment". The topic of Berlin Film Festival is not as good as Venice and Cannes; But for the audience of specific groups, they have been waiting for it. Even after the opening of the award season, the "detachment" has never been forgotten.

Exactly, this is the group of audiences delineated by the art cinema. Naturally, dianying made a great achievement of US $33000 and came to the fore.

However, such achievements are still not enough to shake the attention of the mainstream media. The number of film reviews and related reports are always tepid, growing and spreading slowly and extremely slowly, which also makes the film cut off the influence from the mainstream views. All exchanges are more limited among the senior audiences, and the discussion is becoming more and more lively and hot.

In the film market at the end of the year, there was constant focus and excitement. One holiday after another appeared in Thanksgiving, Halloween and Christmas. The "invincible Destruction King", "00:00:00:00:00:00:00:00", "Twilight: Dawn (Part 2)" and "Hobbit" bombed one after another, breaking records one after another, and their word-of-mouth soared with the box office, It's overwhelming.

Not to mention, after the opening of the award season, the hot works are one after another, and the topic is constant every week.

Among them, who would notice a "detachment"?

Quietly, the highlights of "detachment" are unfolded in New York and Los Angeles.

In the second week of November, there were still three cinemas in the two cities, but the box office of a single Museum went further, rising to 39000 US dollars. Although it was still not ranked in the history list, it was the first time that the box office of a single museum could still rise during the screening period. From the side, we can see that the influence of this work is slowly expanding.

The "New York Times" and "Hollywood Reporter" both noticed this unusual phenomenon and reported it. At this time, Hollywood realized for the first time that another work worthy of attention in the award season was on the stage - or not? After all, Tony kayer's style is so terrifying that he almost pushes audiences and awards out.

In the third week of November, the box office of the same three theaters dropped slightly to US $35000, and the performance was still excellent. Virtually, "chaotuo" also created a record of its own, that is, the box office of the same three theaters remained above US $30000 after three weeks of screening, and the box office data of the first week was still the lowest.

Some tongue twisters, but very interesting. Undoubtedly, the film curve of this work is worthy of careful study.

In the fourth week of November, the expansion started at last, still in New York and Los Angeles, but the number of screening theaters rose to 14, including nine in New York and five in Los Angeles.

What's amazing is that the box office of the order show still maintained at the level of 30000, with a performance of 32000 US dollars, which is really eye-catching. In terms of topic and support rate, the performance of "chaotuo" during the four week order show period is still enough to complete most of the works of this year's award season.

Of course, there is nothing to boast about in the box office data of a single studio every week. Even the box office results of a single studio in the fourth week can't make it into the top 30 in film history. In other words, it can be seen as "the self entertainment of a certain group of fans".

But no one can deny that during the screening period, the stable performance for four consecutive weeks has proved once again that the controversy of the film is slowly spreading, and more and more professional audiences are constantly entering the cinema and joining in the controversy and refutation of the works.

For a work of art, this is the best award. Tony Kaye can't be more satisfied with the waves he made, and he's very happy.

At the same time, the media's attention gradually gathered, and related comments began to be released one after another. In the first week of click, there were only three comments; When we entered the fourth week, the number of reviews had reached 20.

Compared with those High-profile awards season works, the number of reviews is more than 40, and the "detached" media feedback can be described as pitiful. Even with the bonus of Berlin Film Festival and the gimmick of blue ceremony, this work has lagged far behind its competitors in the award season.

Just from the perspective of attention, "detachment" has fallen behind in advance. In the awarding season, there is not enough exposure, so it is more difficult to get out of the tight encirclement; Moreover, judging from Tony Kaye's attitude, he has no intention of launching the Academy's public relations in the award season.

What's more, the feedback from the media is not optimistic.

The comprehensive evaluation score of 20 media is only 55 points, which is still five points away from the passing line. On the contrary, it has become a piece of news——

This is the worst work of media comprehensive evaluation in lanli Hall's career, and it is also the first work in lanli Hall's career that failed in media comprehensive evaluation.

In less than four years, lanli has successfully stepped into the front line and got out of the tight encirclement. The high average quality of his works is absolutely one of the important factors. Since the "Pacific War", lanli's works have maintained an excellent state. From word-of-mouth to box office to audience feedback, lanli has achieved an all-round victory and has never been defeated.

But today, the "detached" media review is hard to say good-looking, even ugly.

Did the first Waterloo of Langley's career come like this? Seriously think about it, although unexpected, but it seems that it is time to be late, better than not. Maybe now is the best time?