Chapter 1106

After four weeks of screening, the mention of the London premiere of "les miserables", the media review, the double blessing of the Berlin Film Festival and the Oscar, and the topic brewing of the award season, the box office performance of "detached" still failed to copy the magic curve of the past.

The cumulative box office of the five week showings still failed to break through one million dollars.

Objectively speaking, the box office performance of the works in the award season is not the focus of attention, because this is not the original intention of the production of the works. In addition to the impact on the Oscars, the revenue of the works comes more from the rental of video tapes than from the screening of cinemas. Even the screening of art cinemas can hardly make money.

The year before last, Nicole Kidman won the Best Actress Oscar nomination "rabbit hole". Before the nomination, the cumulative box office was 1.5 million, and after the nomination, the final box office was 2.2 million; Last year, he received two Oscar nominations for best actress and best supporting actress, which were "hard to distinguish between male and female". Before the nomination, the cumulative box office was 2 million, and after the nomination, the total box office was 3 million.

For such works of art, the box office has never been the focus of attention, and no one will care about their production cost - unless it is incredibly expensive, and no one will care about their box office data - unless it is possible to impact the best picture nomination.

"Detachment" is no exception.

In fact, after the Berlin Film Festival, the word-of-mouth and comments of "detached" have already predicted the trend of box office. Now, in just five weeks, the cumulative box office of the film has nearly reached one million, which is amazing.

What's more, Tony kayer didn't announce the production cost and shooting budget of the movie. According to the estimates of the industry, it should be between 1 million and 1.5 million, which may be a little higher, but it's basically like this.

This also means that the box office data obtained during the screening period is very gratifying for Tony.

But for reporters, for those who are looking forward to the magic performance of lanli, such achievements are far from brilliant or successful.

When you look at the box office performance of all lanli's works, the lowest number is 52 million buried alive, while the lowest investment cost is 125 million. These are still the box office performance in North America. If it is the global box office number, it will be even more incredible.

The expectation of the reporters for lanli is not only that the box office is excellent, but also that it is not only to make profits, but also that it should be very popular. There is no box office revenue 10 times or 20 times, which seems to be unsatisfactory. For others, the achievements and reputation of "detachment" may be acceptable, but for blue Lee, this is Waterloo.

After the first week of December, the pace of "detachment" still unfolds in an orderly manner.

In the last week of 2012, the film was shown in 49 theaters in five cities in North America, and the screening scope was still strictly controlled within a limited scope, allowing word-of-mouth and comments to flow slowly, and allowing disputes and debates to ferment slowly; Even after entering the new year, the pace of dianying still hasn't completely started.

"Chaotuo" has always insisted on small-scale projection. The broadest week of projection cinema line appeared in the fourth week of January, which was full of 351 cinemas, but it only lasted for one week. The next week, it began to reduce the number of cinemas and fell back to the projection scale of 2908 cinemas.

In other words, the opportunities for fans to watch movies in art theaters are really limited. After they miss it, they have to wait for the release of the video to watch it on rent or on demand.

In the end, "detached" was released in North American Theaters for 18 weeks, and officially went offline in the first week of March; But instead, four weeks later, Blu ray discs were officially released for rental and sale, providing a wider viewing channel for those really experienced fans.

When "detached" officially went offline, the film's cumulative box office in North America was $6.98 million; In addition, there is no overseas box office, because Tony Kaye did not operate overseas theaters to show, directly skipping the cinema link and releasing the video disc, so that the majority of fans can see the work more directly and more quickly.

According to the official announcement of Tony kayer's personal studio, "chaotuo" has already made a profit early by relying on the cinema box office alone, and the amount is far beyond imagination.

The studio also said that Tony donated all the box office revenue to charities, mainly those related to the education system, especially those funding slum education projects; Later, lanli also announced that he would donate his personal film income and box office bonus to the same charity.

Obviously, for them, making money is never the primary goal, or even one of the goals, of shooting and making "detached".

At the same time, "detachment" has officially surpassed "American X-Files" and become Tony's highest box office performance in his career as a director. This is really an unexpected result.

When "American X-Files" was released in 1998, it won 6.72 million US dollars at the North American box office; At the same time, it was also released overseas, and achieved good box office results. Finally, the global cumulative box office exceeded 20 million, as high as 23 million.

However, the cost of shooting the film is also huge, with a total investment of 20 million US dollars. According to this calculation, the film is not only not profitable, but also at a loss. But later, the film did well in the video rental market, and it still made a profit.

"Chaotuo" has not been released overseas, so the global box office can't be compared with "X-Files of the United States". However, this work landed in the video rental market early, and it has also obtained good feedback, and its long-term endurance is amazing - the author's films and evil movies have always been like this.

Although the "detached" North American box office is far beyond expectations; Although "chaotuo" has made profits again, even if it has not been able to make a big hit, the results are still good; Although the extensive discussion of "detachment" is still eye-catching; Although "detachment" is only an art film, it is not an art film that is based on the box office

But no one can ignore it, and no one wants to ignore it. This is the first Waterloo since the birth of lanli. It's not speculation, it's not fiction, it's Waterloo.

First of all, blue Lee's dream of breaking the billions in five consecutive works in North America was shattered.

Second, the "detached" cumulative box office in North America has not even been able to cross the threshold of tens of millions.

Thirdly, the word-of-mouth of "detached" is struggling. In addition to 55 points of comprehensive media reviews, rotten tomatoes are 59% fresh, with an average score of 6 points; On top of IMDB, the score of more than 40000 netizens was temporarily set at 7.8, which slightly saved face, but it was still a drop in the bucket.

There is no doubt that this is the new low of lanli's career; And far less than expected.

Therefore, the day that people are waiting for, the day that people are asking questions, the day that people are looking forward to, has finally arrived; But... My mood is not as happy as I imagined.

After a short period of happiness, the mood quickly precipitated down, some at a loss, some lonely, and some disappointed. Mixed emotions, it is difficult to use a language to accurately summarize.

Not long ago, lanli, who had just turned 23, had created countless miracles in his career, even made people jealous and resentful. He was eager to see him fall over; But when this day really came, people began to be at a loss. Could it be that the first person of generation Y was not able to recover?

Does that mean that the alternation of times can not be completed? Does that mean that the rise of the new generation of actors has come to an abrupt end? Does that mean that they have no chance to witness the birth of one history after another?

Human beings are always so contradictory, good and bad, good and evil, advance and retreat, all of them are gathered in their body, after the thought is completed, they begin to regret.

Now looking back on the career of Lanley, it's far more painful than happy, because they missed the moment when Lanley made history again, and the future suddenly became uncertain. Will Tom Cruise and Will Smith's era idols never appear again?

This is probably the best adjective now.

Instead of falling into the trap as imagined, the media began to raise another concern after the reports were completed

The complicated word-of-mouth and sluggish box office, and the slow pace of screening, does this mean that this year's award season, blue Lee will be absent from the nomination for the first time?

For a long time, the relationship between the Berlin Film Festival and the Oscars has been extremely weak. It is extremely difficult for the winners of the film awards every year, even if they are shortlisted for the award season, and the winning record is even more slim.

The last time a Berlin film star won an Oscar, it was back in 2000. Benicio del Toro won the best supporting actor Oscar the following year after he reached the top of Berlin with his "drug network".

The last time a Berlin actress won an Oscar was in 2004, when Charlize Theron won Berlin and the Oscars in succession with her outstanding performance in the "devil's head" - at that time, it was the honeymoon period between Berlin and the Oscars. Halle Berry in 2002 and Nicole Kidman in 2003 all copied the track of winning the Oscars after reaching the top of Berlin.

But now, the prospects for blue Lee in this year's award season are getting weaker and weaker.

So far, among the candidates for the Oscars, people have mentioned the "master" Jackie Phoenix, the "Lincoln" Daniel Day Lewis, and the "happiness line behind the dark cloud" Bradley Cooper, but no one has mentioned the "detached" lenley.

This is the real disappointment, this is the real downturn.

After years of continuous strength, this year, lanli's rising momentum slowed down for the first time.