Chapter 1357

Things are a little off track.

Not to mention Warner Bros. and the relevant employees in the film industry, even Disney itself was a little surprised. They immediately realized that the more things got worse, the more they could hardly stop the car, and the whole social network was boiling up. Now Disney must make an official clarification, otherwise the consequences would be unimaginable.

Originally, Disney just wanted to play a viral marketing strategy, just like last year's "ice bucket challenge". It used the connection between lanli and marvel to stimulate fans' enthusiasm, attract attention and discussion, and then announced the real news; Facts have also proved that their ideas and ideas are correct. The news began to spread and gradually got out of control, and the repercussions and effects far exceeded expectations.

If we don't clarify, Disney will suddenly pour a bucket of cold water after the fans are in high mood, then it will surely cause a sharp rebound and easily self defeating. So Disney has to clarify.

This should be the first time in history that the planners had to announce the end of the marketing strategy in advance because of the good publicity effect.

"Langley hall is about to dub the first Marvel movie produced by Disney animation."

Disney's second official announcement, in fact, the main message remains the same, but the prefix attribute has become rich, and eventually the whole news will bring a different shock. Once again, the charm of news has been proved.

After the acquisition of the whole marvel, Disney has been committed to developing more potential of marvel; After the acquisition of Pixar, Disney has also been working to develop more potential of the animation department.

This time, Disney tried to combine the two, because there are too many fields involved in live action movies, and it is difficult to control the direction of success or failure, while cartoons are more stable, and the possibility of sustainable development is also increased——

It is more economical and more stable, and does not need to consider the actor's pay and schedule; There is no need to worry about the actors' high price after the works are sold. Because the pay of animation dubbing is relatively stable, and the structure of behind the scenes producers is relatively mature.

"Super Marines", which will be Disney's first Marvel adapted animation, will be produced by Disney's own animation department. However, John Lasseter, the former Pixar leader and the current Disney animation leader, will participate in the creative stage.

Now, the production of this cartoon is drawing to a close, and Disney is building a dubbing lineup: lanli is the biggest franchisee confirmed so far.

Strictly speaking, the first news and the second news, Disney did not lie, is still marvel, is still Langley, this is the part that can be determined.

But for the public, it is hard to hide their disappointment. After all, there is an essential difference between the live action superhero movies and the dubbing animation works. Those who are looking forward to seeing Lan Li put on his war robe can't help but start to yell.

Audiences with negative emotions have said that they will refuse to watch the work at that time to protest and let Disney eat the consequences; And netizens who hold positive ideas have put forward a bold idea. Now that animation dubbing has begun, can live action movies also be expected?

The cartoon "super Marine Corps" stands on the top of the storm in an instant, and has become the focus of attention before the early publicity starts. For the box office of the film, we don't know whether it is a good thing or a bad thing.

In any case, after universal pictures, Warner Bros. and Sony classic, Disney has become the fourth of the six major Hollywood film companies to cooperate with lenley. Now there are only paramount and 20th Century Fox left. This is also a side proof of lenley's Transcendence in Hollywood.

More importantly, after Cannes Film Festival, with the emergence of "super Marines", the worries of "New Yorkers" as the representative can be relieved for a while. Although this is not a commercial film in the traditional sense, it at least proves that Langley has not gone through the paranoia and madness in art film, He still shows a more or less active attitude of exploration.

That's good news.

First it was "pop drummer" and then it was "super marine". After four months' rest, Lan Li put himself back to work and took over two jobs in a flash. His hot posture never showed any sign of cooling down.

It is worth mentioning that neither Disney nor Langley has announced the pay of "super marine".

On the one hand, it is because the pay for dubbing is relatively stable. Even if the top actors join in dubbing, their pay will not go too far. Let alone 20 million clubs, even 10 million clubs do not have it; The reason why actors are willing to take over the work of animation dubbing is that the family market is always able to further expand their audience market——

In particular, Tom Hanks has achieved great success in dubbing the "Toy Story" series, which has also given a lot of important inspiration to brokers.

On the other hand, because dubbing can't be compared with acting, the influence of dubbing actors on the box office market is really limited, because the main target group of animation works is the family audience, and the choice of children is the most important. There are very few cases of entering the cinema for the sake of actors.

Even if the animation hits the box office, it's the Studios - Pixar or lighting entertainment, for example - that receive the praise, not the actors in charge of dubbing.

Naturally, the film stamp of dubbing actors is often not the focus, just like the independent art film.

However, it is rumored in the industry that lanli's salary for the dubbing work of "super Marine Corps" is US $5 million, which is enough to rank among the top ranks in the front line and to show Disney's sincerity and attention. This undoubtedly released a positive signal that Disney intends to further carry out follow-up cooperation with lenley, which also shows that——

Is Star Wars real?

Overnight, Hollywood began to boil.

The DC Universe project led by Batman and the overall layout of Disney led by "Star Wars" are both potential heavyweights that may influence the development of the industry in the next decade. Now all of them are directly or indirectly linked to the completion of the project by blue Lee, and things immediately become delicate, even if they are only in the stage of speculation and exploration, But it's enough to make people in the industry can't wait to participate.

Such a grand occasion easily reminds people of Harrison Ford and Steven Spielberg at their peak. Their every move has the ability to influence the trend of the whole industry. Almost 70% of large-scale commercial projects will mention their names at least once in the preparatory stage.

That's the real stomp. Hollywood has to shake.

What's more, as everyone knows, this is just the beginning.

"Super marine" on the social network to create an incredible frenzy of hot talk, but compared with the following year's hot events, it can only be said to be small see big.

Or more accurately, the propaganda strategy of "super Marine Corps" has great influence on the general audience, and it is definitely a hot topic after dinner, which is a visible upsurge; But for the industry, this is just one of the network bubbles. What is really important is the essence behind the phenomenon.

For the industry, the next event is an explosive further promotion, even a powerful shock wave that can shake the shackles of fixed ideas formed in the whole industry for half a century; But for the general audience, this is just another topic and gimmick.

It is the so-called layman watching the crowd, the expert watching the door, this sentence is used at this time is more appropriate.

Because, here comes the Tony prize.

At any time in the past years, "Tony prize is coming" has little meaning for ordinary audiences. Broadway has gradually declined, and now there are fewer and fewer fans who can still insist on watching new plays every year; And for professionals, the significance is really limited. More often, they just look through the list of winners and get to know each other's pulse, which is enough.

Gradually, the Tony Awards are turning into a carnival of their own.

In recent years, in order to expand its influence, Tony Awards have put in a large number of song and dance performances, just like a large-scale song and dance show; In addition, Hugh Jackman and Neil Patrick Harrison, who are also popular in Hollywood, have been invited to act as hosts. Many new generation Hollywood actors have even been invited to act as prize awarding guests, hoping to make the award ceremony and drama go deep into young groups again.

A series of reforms have indeed achieved results, but they are still lower than expected.

"The Tony prize is coming", the same sentence, put this year, has a completely different universal significance. There is only one reason, and only one need: Langley hall.

Because of egot!

This is the first great moment of Langley's impact on egot. Although everyone knows that Langley still has countless opportunities to miss this year. After all, he is only 23 years old this year, not to mention 40 or 50 years old. Even if he is 30 years old, he still has a long time to wait; But what if... Just what if Langley can complete this year?

This is not only a feat, but also overturns the long-standing inertia of the film industry and the entertainment industry since its birth for a century, and truly writes a completely new history. Even the most senior people in the industry can not predict how destructive and influential the mighty storm will bring——

Because this is the first time in history.

Therefore, there is no need for the official work of the Tony Awards. The focus of attention from all sides and all walks of life has already gathered, absolutely focusing on the United States!