Chapter 1473

Agents and production companies are partners but also competitors. It can be simply understood that they need to work together to tap the box office potential of the market, but they have to compete in the interests of dividends.

In the past 30 years, the agency has made great efforts for three times. The first time is in the late 1980s, led by Harrison Ford. The agency has won more film remuneration for the actors. It is no longer a vassal of the production company, and the "box office appeal" of the actors has appeared in front of people for the first time.

The second time was in the mid-1990s. Led by Arnold Schwarzenegger, Kim Kelly and Tom Cruise, the agency successfully established the "20 million club", and the actors really occupied a high-level position in the film production industry chain, which completely changed the status quo of Hollywood.

The third time was ten years ago, led by Johnny Depp, the brokerage company further carried forward the box office bonus, and used it as a lever to leverage the fundamental interests of the production company. Not only the sky high price of film, but also the actors began to step into the management level of the producer level.

It is easy to describe and difficult to operate. For the brokerage companies, they need one or more top actors who can break the balance of power and interest structure, and then the whole industry can unite to complete the promotion, so as to gain a slight advantage in front of the Hollywood production class controlled by Wall Street.

Incidentally, in the previous three turns, innovative artists' brokerage companies are the absolute main force. Especially for the first time, it was completely driven by the innovative artist agency with its own efforts.

Now, all eyes are focused on Lan Li.

Because Langley is the only actor who can break the balance. Not only the youngest ego winner in history; Moreover, the cumulative box office in North America has exceeded 1.2 billion US dollars, and the global box office has also reached 2.5 billion US dollars. The most incredible part is that up to now, Lanley has no bonus for the sequel films——

Although "speed and passion 5" is a sequel film, Langley only played one, and did not "continue".

In other words, at present, all the box office results have no sequel bonus, and they all rely on lanli's market appeal, which is so fierce that people are speechless.

If there is any actor who can break the shackles and win "30 million plus box office bonus", lanli is the only possibility. Robert Downey Jr. can't do it, Johnny Depp can't do it, and all the other superheroes in Marvel movies and DC movies can't do it, only Langley.

It's no exaggeration to say that after egot, lanli's every move is watched by the whole industry, even the production company is no exception——

Recently, Warner Bros., Universal Pictures and legend pictures are all fighting with whales, but the "Jurassic Park" and "speed and passion" projects have attracted a lot of attention. Thomas tour and long Meyer are trying their best to suppress the pay of lenley. In a way, this is what other film companies like to see and hear

On the one hand, they are eager to cooperate with lanli; On the other hand, they hope to suppress the pay of Lan Li. This is a thorny situation. If universal pictures can become the "villain", and then other production companies take advantage of it, reduce the film pay and reach a cooperation first, it will be perfect.

So, this little shrimp, lanli, has really attracted a lot of attention in this fierce whale fight. Perhaps, at some point, he will also become a key chess piece to change the whole market. After all, the name "Langley hall" now has its own extraordinary meaning.

For such a situation, Emma Thomas can not be said to know, but also know. Therefore, when Christopher said that lenley asked for the film pay, Emma said it was impossible not to panic; But now, Emma's first reaction to Langley's pay terms is that——

be able neither to cry nor to laugh.

Things are not as complicated as you think. You can do a simple math problem according to the remuneration of "gravity" and "interstellar crossing".

The former is lanli's current pay level, while the latter is lanli's expected pay level under negotiation; The former is 10% of the box office bonus, while the latter is that the production company's estimate is 20 million yuan plus 3% of the box office bonus, while lanli's proposal is 20 million yuan plus 5% of the box office bonus.

Then, the tax situation is not considered for the time being, and the North American box office is used for calculation.

If the final North American box office is $100 million, the former is $10 million, the latter is $23 million, or $25 million.

If it is 200 million, the former is 20 million, the latter is 26 million, or 30 million.

If it is 300 million, the former is 30 million, the latter is 29 million, or 35 million.

If it is 400 million, the former is 40 million, the latter is 32 million, or 40 million.

With a simple and straightforward horizontal comparison, all the data becomes clear at a glance.

If the box office in North America is less than 300 million, the film pay proposed by lanli now is more dominant, reducing the burden of the so-called actors; If the box office in North America is higher than 300 million, lanli's advantage will be almost eroded, and the production company will be able to win more profit margins.

If we just say that, it seems that Lan Li takes advantage, because if he fails at the box office, he doesn't need to bear too much responsibility, and he can still take the basic salary plus bonus; But the premise is that the pay of Johnny Depp and Robert Downey Jr. has far exceeded the benchmark.

Johnny Depp is paid $55 million to play "Pirates of the Caribbean 4". According to the above criteria of blue Lee, only when the box office in North America exceeds $550 million can Disney get a good deal, and the final box office in North America is $240 million.

Robert Downey Jr. is paid $50 million for his role in "Iron Man 3". According to the standard proposed by Langley, the box office in North America must exceed $500 million, so that Disney's transaction will not lose money, while the final box office in North America is $400 million.

Of course, the particularity of "Pirates of the Caribbean 4" and "Iron Man 3" lies in:

Disney theme park and its peripheral products can also create a steady stream of value. After the shooting of these two series of films, in fact, the peripheral revenue is far higher than the profit of the film box office itself. Disney is still not at a loss, so that when it continues to invite two actors to play the same role, Disney is still very generous.

But when it comes back to the actor's pay and film production, the price performance ratio of Langley is far higher than that of Johnny Depp and Robert Downey Jr; What's more, now the major brokerage companies are actually watching, expecting lanli to further push up the base salary of the film, 25 million or 30 million, to raise the lower limit of the film salary of all the actors, and to earn more benefits for the actors.

The principle is very simple.

Originally, the 20 million club is the limit now - although the film remuneration of Johnny Depp and Robert Downey Jr. is the base salary, they are converted into the film remuneration based on the estimated box office bonus, which can not be generalized; If 20 million clubs become 30 million clubs now, it means that the actors of 15 million grade can chase 20 million, and the actors of 10 million grade can chase 15 million.

In the end, the beneficiaries may be all the actors in Hollywood, and even the stunt actors, stand ins and mass actors can win more benefits.

Of course, it's not for public welfare, nor for the vigorous development of actors and actresses that brokerage companies strive for such a ceiling. In the final analysis, it's for their own interests.

Now, instead of being greedy and claiming to be a hero, the lion has come up with a huge price. Instead, it is infinitely close to the psychological bottom line of the film production company and puts forward a reasonable number that people can't refuse; What's more, if Langley creates a precedent of "20 million clubs plus box office bonus", it can also improve the treatment of actors, but it doesn't touch the core interests of the production company.

It can be understood that lenley has taken an important step forward, which can satisfy the brokerage company without breaking the absolute bottom line of the production company.

It's like boiling a frog in warm water, nibbling away the bottom line of the production company step by step. If the request for remuneration of lanli is fulfilled this time, the production company will not jump; Then, after the release of "gravity" and "Star Trek", once the box office achieves great success, and then lenley further increases the film pay, the production company will once again fall into a dilemma of "having to agree".

Of course, the most important premise is that the box office of "gravity" and "interstellar crossing" can be successful.

To make a horizontal comparison, when Johnny Depp played "Pirates of the Caribbean 5", it was rumored that the film payment was 95 million; When Robert Downey Jr. starred in "Avengers 3", it was rumored that the film was paid 100 million yuan. In fact, these figures have not been officially recognized. Neither Disney nor the actors have disclosed the detailed figures, but it is certain that they will be higher than those in the "Pirates of the Caribbean 4" and "Iron Man 3" periods.

This is the competition between the seller's market and the buyer's market.

But what's really powerful about lanli is that he doesn't need to rely on any series or role. Instead, he can rely on his strong appeal to slowly increase the film pay step by step - the brokerage company likes it, the production company likes it... Mixed mood, bitterness and sweetness. But at the end of the day, the production company will agree.

Cunning!

It's too cunning to make such a decision. Just right, right in the heart, just let the production company can't refuse. Don't underestimate a set of figures. This is exactly the art of negotiation.

The first reaction in Emma Thomas's mind was: is this the number set by Andy Rogers or the number set by Langley?