Chapter 1485

The party held by Andre Hamilton as the host came to an end, which became the focus of discussion throughout the European continent.

The sun, fearing no chaos in the world, called the party "beyond Cannes and Berlin, the most important night for the film industry on the European continent in 2013. Alberto Barbera made a wonderful move." Cannes, which has just created numerous topics in May this year, is obviously not too comfortable now.

In addition, "the sun" also stressed in the article that the party made Venice the biggest winner. Before the official opening of the main competition unit, it has already received numerous big figures. This year's 70th anniversary birthday is bound to be very lively; But unfortunately, this may take away all the glory of the festival itself. "Is Alberto Barbera still holding the wrist now, and" gravity "has not been able to enter the main competition unit?"

Again, it's stirring up the relationship between Venice and Warner Brothers.

"The sun" is a notorious gossip newspaper all over the world. Everything and news will become trivial and bloody when it comes to their hands. But from the side, we can see that the influence of this party has been widely radiated.

However, people standing on the outside can only see flowers in the fog, vaguely catching some words, but they can't piece together the complete appearance of the party. The more mysterious it is, the more curious it is; However, before the discussion of this party has reached the peak level, another party has already appeared.

Hosted by Warner Bros. and hosted by Arthur hall, the official premiere warm-up party was a huge one.

The party was held in the palace of weinat. The crew contracted the whole garden and the hall on the first floor, and connected with the special wharf and river to form a relatively private space, open arms and welcome every guest arriving at the party.

People are speculating about whether this party has anything in common or connecting with the previous party. If the previous party is not qualified to attend, then this party must not be missed. Even if there is no connection between the two parties, it is certain that blue Lee will attend.

As a result, the party has become a hot focus.

When the guests arrived at the palace, they immediately realized that the party was definitely not to be missed.

After the modern Nordic cold style as the theme of the site decoration, stripping all the cumbersome patterns, showing a retro and elegant, atmospheric and chilly unique temperament, let every guest have an eye opener. Everything from the waiters to the background music is perfect, even the little noticed places like the champagne glasses and bathroom mirrors.

The guests attending the party are still the top ones in the industry, but compared with the previous private party, the "exposure rate" of this party is obviously much higher. The figure of directors, actors, producers and relevant practitioners in the film industry has increased significantly, and the door has also been opened to editors and journalists.

Even so, every invitation is still in hot demand.

Different from Oscar night, the film festival is originally a gathering place for filmmakers, among which there are many unknown art creators. Arthur hall graciously sent out invitation letters to those artists, which also made the party the focus of attention of numerous distributors. Everyone is looking forward to completing "Taobao" here.

It doesn't look like a "gravity" premiere warm-up party, it's more like the official film business party of the Venice Film Festival.

This is exactly Arthur's brilliant point. Publicity is publicity, but it's done quietly. It's much smarter than putting "advertising" on the table. On the surface, the effect seems to be greatly reduced, because every guest attending the party has other purposes; But the effect of subsequent fermentation is far beyond imagination.

The most wonderful thing is that after the party, every guest can get a special black commemorative kerchief.

If you carefully observe, you can find the details. There is a small icon embroidered on a small corner of the kerchief, which is a figure in a spacesuit, which is obviously the special periphery of gravity; And a card was attached to the scarf box, "welcome to the world premiere of gravity tomorrow. Wear this scarf in your own way."

It was further discovered that the icons on each kerchief are different, some are meteorite fragments, some are space stations, some are parts of spacesuits, and so on; And each scarf has a number on it, which means that it is impossible to repeat or overlap.

Later, after confirmation, Warner Bros. said that only one thousand of these scarves were produced.

On the night of the party, they invited 600 guests; In the end, a total of 858 guests attended the party, and each guest was assured of the souvenir scarves. The remaining 142 scarves will be distributed to the audience as souvenirs after the premiere.

This is the only batch and will not be produced again. Obviously, this refers to the previous peripheral sales strategy of "tomorrow's edge", and further limits the quantity to ensure that each peripheral is unique. Not to hype the price of the surrounding, but to improve the quality of the surrounding, invisibly deepen the impression of the audience——

This is a work of high quality.

From the feedback information after the party, the radiation and derivative speed of the effect are above imagination.

First of all, there was an elite party with only 200 guests, which really made people feel the powerful power behind the name of "Langley hall". Not only the film industry, but also the whole upper class infiltrated into it layer upon layer. No one could predict the height of this young man.

Then there was an external luxury party. 600 guests were already the top class for private parties, but for the top people in Venice, the supply was still in short supply. Among the 800 guests who finally attended the party, everyone was full of praise. This is undoubtedly one of their most impressive premiere warm-up parties

Decoration, lighting, furnishings, atmosphere and staff, every detail and every link can feel the uniqueness and delicacy of the party; But only after further detailed study can we find that every element is closely related to "gravity", but it does not show directly, but penetrates into the party invisibly.

Such an advanced and elegant way of publicity is really refreshing.

Even this party has been so incredible, so is the previous party even more amazing? This further aroused people's curiosity about the previous party, and the heat of discussion could hardly stop.

Arthur hall, who masterminded two parties in succession, is truly branded in the minds of the elite and quietly becomes the biggest winner of this year's Venice Film Festival; Of course, "gravity" also immediately stood out. Before it was released, the curiosity and expectation of the media had been broken.

In terms of publicity, the warm-up has been completed before the global premiere.

Then the festival opened.

……

With the beautiful wind and sea breeze, bathed in the bright and brilliant sunset, small private yachts are moving steadily and evenly towards Lido island.

Although there was no rain in the previous two consecutive cloudy days, there was no sunshine. The stormy overcast days made the waves more turbulent and put a question mark on the situation of the opening ceremony; I didn't expect that at dawn today, the first ray of sunshine tore away the haze of dense clouds and ushered in a rare good weather.

Through the shimmering ocean surface, a blue halo can be outlined, which vaguely sets off the turbulent crowd near the wharf. The dense sea of people looks like an unfathomable sea, as if the whole wharf and the Movie Palace Square are completely submerged after the sea level rises all the way.

As it got closer and closer, the boiling hot air wave mixed with the fishy smell of the sea, and even when it was more than ten meters away from the wharf, the flashing light could not wait to let off, even the long sunset could not help but be eclipsed.

"I'm sorry now." Eaton just felt a little nauseous and sat on the chair with a stiff back. He looked like a fish coming to the land and had difficulty breathing. "God, Oh God, what should we do? Are we going out like this? Doesn't that sound good? "

Unlike Cannes, Venice and Berlin are open to fans all over the world. The spacious projection hall can accommodate enough audience and guests, which makes every year's Film Festival a carnival for fans.

Tonight, Andre, Matthew, Arthur and Eaton are all invited to the world premiere of gravity.

Looking at the nervous Eaton, Andre could not help but Tucao up. "What they make complaints about is not you. What are you nervous about? No one knows us after we go out. Don't worry, the reporters won't knock you down. "

These words didn't have much effect on easing Eaton's mood. Matthew said, "after a while, lanli will go down first. We can wait on the boat and wait for the reporters to leave. Then we can go down again. It won't attract much attention."

Eaton immediately widened his eyes and cast his eyes at Lan Li. After getting a positive answer, he breathed a long breath, as if he had finally come to life. "I really can't imagine how you deal with the pressure. The reporters seem to want to swallow you alive."

"Ridiculous. When did you see reporters taking advantage of lanli? " Andre can't help but raise the bar again.

Vaguely, you can still feel Andre's mood changes. This is also human nature. They have never seen such a grand battle before. It still takes time to adapt.

But Andre turned his head, and then he saw the smile in Langley's eyes, which was meaningful. He could not help looking back calmly, as if to say, "what's the matter?" It's like an abnormal person should be lenley.

Lanli did not speak, but looked at Eaton with a smile. "You should think about how the actresses should design their clothes when they attend the Venice Film Festival. Otherwise, they will fall into the sea carelessly."

The Movie Palace on Lido island is just beside the beach. Every year, guests attending the premiere arrive at the wharf in front of the Movie Palace by private yacht. Then, in the welcome of reporters and audiences, they walk all the way to the red carpet of the Movie Palace Square, which has become a major feature of Venice.

Now, it's the same with Langley.