Chapter 1506

After the continuous attention of Venice and Toronto, "gravity" immediately came to New York to participate in the New York Film Festival.

As one of the biggest and most lively film festivals in the world, New York is different from the three major film festivals in Europe, and closer to the triliuride Film Festival. There are no competition units and no awards. It is not so much a film festival as a film exhibition. Excellent works from all over the world are welcome to enter the cinema, and then open the door of the cinema, To provide a platform for loyal fans to enjoy and exchange movies.

In other words, it's also a fan carnival, but it's slightly different.

Because of the unique Valley environment, it is like a paradise for all film lovers, more like a gathering place for literary and artistic youth. This also makes the audience more pure and more focused. Naturally, the quality is relatively average, which makes the award season movies are keen to come here and gain reputation.

In New York, because of the city's environment and background, the audience, including those who are keen on popcorn commercial films, will surely have fluctuations and ups and downs in their taste for art films. Correspondingly, the works of the award season can not get the expected publicity effect, and the overall film list will be more complex and rich.

Of course, New York also has the advantage that trilliureid does not have, that is, the unique literary and artistic temperament of the east coast. Many New York elite intellectuals, including Woody Allen, Noah Baumbach and Spike Lee, have actively appeared in the film festival, which has become one of the characteristics.

A little cultural, a little commercial, a little unique, a little different, a little popular, this is the New York Film Festival, just like the city of New York, colorful and gorgeous.

When gravity officially landed at the New York Film Festival, it undoubtedly became the favorite of the audience.

From premieres to interviews by creators, from daily shows to midnight shows, the shows were full and full. Although the New York Film Festival has already opened online ticketing for a long time, all tickets of this year's "gravity" show were sold out in just three minutes; But when the movie is officially shown, you can still see the audience begging for tickets at the gate of the cinema.

In terms of popularity and popularity, no work can be compared with gravity! No,

In fact, just two weeks later, "gravity" will be officially released, and the premiere date has been officially determined and made public. In other words, even if we miss the New York Film Festival, the majority of the audience can immediately enjoy the work in the nearby cinema, and there is no need to queue up and grab tickets, and there is no need to rush for a moment.

But... Venice is the world premiere, Toronto is the North American premiere, and New York is the US premiere. Those fans who can't wait have missed it again and again. Even if there are only two weeks left, they have no patience to continue to wait. They want to enjoy the work at the New York Film Festival for the first time.

No one should forget that New York can be regarded as the second home of Langley. Even compared with Toronto, the strong momentum of group pursuit is not inferior.

As for word of mouth?

Unstoppable!

Without suspense, after continuing to Venice and Toronto, "gravity" has been praised by all in New York, and its momentum continues to rise.

For the third week in a row, the number of favorable comments on the social network continues to grow. More and more audiences appreciate the work, and the praise and exclamation are also increasing, showing the sweeping trend of "zero negative comments", and the expectation is doubling at the speed visible to the naked eye.

After "gravity" was officially confirmed as the opening film of Venice Film Festival in August, Warner Bros. confirmed the full release plan of the film, from Venice to Toronto and then to New York. After a week's rest, the film will hold a grand premiere in New York on October 4, landing in all major courtyards.

After a disappointing summer vacation, the North American film market is in urgent need of a shot in the arm.

Last summer, the three works of "Avengers alliance", "tomorrow's edge" and "the rise of the Dark Knight" complement each other, lighting up the whole midsummer film market. Although the performance of other works is not satisfactory, the total box office has been improved compared with previous years, which can be regarded as a successful schedule in the past.

In this year's summer program, "Iron Man 3", "Superman: the body of steel", "speed and passion 6", "Star Trek: the dark world", "University of monsters", "Godfather 2", "Wolverine 2" and other blockbuster works have successively appeared, which are known as the strongest summer program in ten years. Before the official opening, everyone is rubbing their hands and full of expectations.

But... The higher the expectations, the greater the disappointment. It's not that the works that didn't detonate the box office, but the highly anticipated works are far lower than expected in both word-of-mouth and box office.

The summer box office champion is controlled by "Iron Man 3". The cumulative box office in North America has exceeded the 400 million threshold, reaching 409 million. The performance data can't compare with last year's "Avengers alliance", but it has created a new high in the "Iron Man" series, becoming the 17th North American box office breaking 400 million.

In addition, the box office of "godsteal daddy 2" is a small surprise. The box office of the previous work unexpectedly reached 250 million. The sequel continued to make great efforts and successfully created 368 million North American box office, which is really good. The lighting Entertainment Animation Studio also made a breakthrough with this series.

And then... There's no then.

The cumulative box office of "monster University" exceeded 200 million, which can be regarded as meeting the expectation.

The box office figures of "Superman: the body of steel", "speed and passion", "Star Trek", "Wolverine 2", "the Great Gatsby", "Pacific Rim", "haibianwang 2", "hangover 3" and other works, no matter how good or bad, are far lower than expected. No accident, they will face big or small loss of revenue, The cost recovery can only depend on the performance of overseas markets.

The "fall of the White House", "lone ranger", "speed snail", "Underworld police station", "blissful space" and other works with an investment of more than 100 million have all suffered a box office fiasco, among which the "lone ranger" with a cost of more than 220 million has suffered internal injuries due to its terrible reputation and box office, The loss level has caught up with last year's "super warship" and "alien battlefield". After last year's "shadow", Johnny Depp suffered two consecutive losses in summer.

In the midst of a long sigh, the box office of summer archives in 2013 showed an obvious decline, and the data of the same period has been continuously lagging behind 2012 and 2011. This performance has caused a lot of worries in the industry.

Of course, in the second half of the year, there are many works worth looking forward to, such as "hunger Game 2: start a prairie fire", "Thor 2: dark world", "hobbit 2: Battle of smoog" and so on, which are all in the release schedule, and the growth proportion of the annual total box office is still expected; But before Thanksgiving and Halloween, there is still a desolate autumn stall in front of us, and there is still no way to eliminate our worries and anxieties.

Now, "gravity" is about to officially appear. After three film festivals in a row, the expectation of the whole North American market for this film has reached an incredible height. Everyone is looking forward to it. Even if it can't surpass the terrible historical record of "Avatar", it can at least set off a wave of film viewing and discussion comparable to "Avatar", Let the market revive.

It's just autumn. Is it really OK?

For such a situation, the major media and industry insiders are hesitant, not because they do not believe in the market appeal of blue rite, but because this schedule is like a black hole, who will sacrifice. This has almost become a Bermuda Triangle in Hollywood, and no one dares to try it easily.

In fact, in the past few years, "buried alive" and "love crazy" have made great achievements in the autumn stalls, but these two works are lightweight small speedboats. Even if they have made outstanding achievements, it is only relatively speaking. For the overall environment of the autumn stalls, they still have not been able to completely change the situation.

The simplest and most intuitive example is:

In the long history of film making, the average number and the highest record of the premiere box office of autumn show are the lowest, even worse than that of winter show and spring show. In September and October, no film's premiere box office can exceed US $55 million, which is also the worst result of all seasons.

In horizontal comparison, the highest box office data of the winter premiere weekend is 83 million of "Good Friday", the highest performance of the spring Premiere is 116 million of "Alice in Wonderland", and the highest performance of the holiday Premiere is 142 million of "Twilight: New Moon". As for the summer Premiere, there is no need to say more.

And autumn? The highest weekend box office data for the autumn Premiere is $53 million created by "smart: Ghost 3" in 2011.

Only the simplest horizontal comparison can show the decline of the autumn stock market. This is determined by the whole market environment. Can gravity break this rule?

After the end of the New York Film Festival, six media comments on gravity were added again, including four full marks, one 93 and one 95, all of which were highly praised. Moreover, the media that had previously commented in Venice or Toronto once again wrote long-term reviews, which once again pushed the film to a new height.

To be sure, whether it's film critics or viewers, the praise of gravity has continued, but do ordinary viewers buy it“ Is "gravity" too cold to ignite the audience's enthusiasm like "Avatar"? Or does the film have a chance to make history in the fall?

The premiere of "gravity" is officially coming! Finally is about to meet with the audience!