Chapter 1532

Thor 2 vs gravity.

Strictly speaking, it can't be regarded as a formal duel. Now there are few news media that pay attention to those old things; At most, it can only be regarded as a showdown, and the attention is limited to a very small circle. More accurately, it should be between a small group such as Chris Hemsworth and the agent Fisher Morgan.

Don't try to win or lose.

It's not to brag or forget. It's just to hope that you can win once, even if it's just a small one. At the same time, it's also the expectation and hope for the outstanding performance of "Raytheon 2" box office. If... It's just if you can win once, maybe your heart will pass completely, and then you can let go of the past and reopen your own future. Maybe.

But the situation is still not optimistic.

"Raytheon 2" once again encountered bloodshed in terms of media reputation and audience feedback, which can not be said to be expected, but at least not unexpected; In addition, the box office of the premiere weekend still failed to break through the 100 million threshold. For the second time in a row, it failed to live up to all expectations, and finally achieved 80 million data, barely meeting expectations.

Objectively speaking, the premiere weekend is 80 million US dollars, which is not a bad data. It is not only 30% higher than the premiere data of Raytheon; And it's better than spider man, which was rebooted last year, and Star Trek, which was launched in the first half of this year——

For the former, the opening weekend was 62 million, and the final North American box office was 262 million; The opening box office of the latter is 70 million, and the final box office in North America is 228 million.

After such horizontal and vertical comparison, the final box office of "Raytheon 2" should be able to reach more than 250 million, and even have the possibility of hitting 300 million.

This is a good thing and a happy event.

However, all this is more like a consolation. The box office of the premiere of "gravity" reached 140 million at the weekend, showing a strong momentum of sweeping the whole army as soon as it appeared on the stage, and the rising curve after that is even more incredible; But "Thor 2" is still struggling with how to seek superiority in the end, instead of making himself more depressed.

It really doesn't make people happy.

The same is true.

The opening box office of "Raytheon 2" showed great explosive power, and the enthusiastic support of Marvel fans made the series films find a small rise; But the bad word-of-mouth is still lack of enough appeal and influence, and then the box office trend curve showed a bloody collapse.

The box office plummeted 58% the next week.

In the third week, the box office plummeted again by 61%.

The momentum of the whole cliff collapse can't stop at all. The most tragic thing is that after the box office of Raytheon 2 showed a diving decline in the third week of its release, the weekend box office only got more than 10 million data, and then... Its weekend box office data lost to "gravity" and "gravity" in the tenth week of its release.

In the face of the "gravity" that has stepped out of the curve against the sky with super reputation, "Thor 2" only occupied the advantage for two weeks, and then collapsed for thousands of miles.

As incredible as it may sound, it's true:

Chris lost to Langley again in a depressed and decadent way; Moreover, the previous summer opening duel was at least vigorous and attracting attention. Even if the duel was lost, attention was still everywhere. However, this defeat did not stir up any waves, so it was lost quietly.

It is certain that "Langley hall vs Chris Hemsworth" has really entered history. No one is paying attention.

In the end, the cumulative box office of "Raytheon 2" in North America, not to mention the challenge of 300 million, even 200 million is still a big problem. After a long time in front of the threshold, it still failed to squeeze in. Unfortunately, it stayed at the position of 194 million. The follow-up box office trend curve is really bad.

Of course, compared with the first part of the series two years ago, this figure has been improved by about 15%; But compared with the excitement before the premiere, the final cumulative box office was lost to "Spider Man" and "Star Trek: the dark world", which is absolutely a very disappointing result.

However, with the strong appeal of Marvel Universe, the overseas box office of "Raytheon 2" has doubled, hovering from the original 200 million threshold, and directly entered the 400 million mark, which also makes the global box office of the film reach 600 million US dollars! There is still a long way to go from Big Bang to special bang, but the results are still satisfactory.

Compared with the production cost of 170 million yuan and the publicity cost of more than 40 million yuan, "Raytheon 2" finally managed to maintain the balance of revenue and expenditure by only relying on the box office revenue, without profit and loss. This is a progress for Disney, which also means that the pace of the layout of Marvel Universe has begun to accelerate.

To make an interesting comparison, the global box office of "Raytheon 2" is up to 600 million, while the North American box office of "gravity" is hitting 600 million, which is the gap.

Obviously, the threat of "Thor 2" to "gravity" is really limited. In fact, the box office trend in the second week of November has already revealed the sky.

Time is back to the premiere weekend of Raytheon 2. This marvel series film has won 80 million yuan, and has no doubt topped the box office list of North America at the weekend. However, everyone's attention is focused on gravity.

In the face of the second wave of strong impact after the start of the holiday season, and also the first wave of really threatening positive impact, "gravity" delivered 29% of the box office decline, and controlled its own decline within 30% for the second consecutive week. Under the strong impact of competitors, the decline continued to narrow, and the performance was amazing.

This also made the box office of gravity reach 19.4 million at the end of the sixth week, just behind Raytheon 2, and it ended its incredible journey of five consecutive championships.

At the same time, as a reference, the box office of the same period in the sixth week of release has lagged behind "Avatar" and "Titanic", temporarily ranking third in history, and the rising trend has slowed down after all. The follow-up trend is still not as crazy as James Cameron's two anti God works, which also means that there should be no hope for the 700 million miracle. Now it is more practical whether the 623 million of "Avengers alliance" can be surpassed, which will become the focus of attention of the whole North American market.

After Raytheon 2, hunger Game 2, ice and snow adventure and hobbit 2 appeared one after another, and the box office market in North America officially entered the full prosperity stage of holiday stalls.

In the face of such a situation, "gravity" has no ability to re impact the champion, but the box office performance every week is particularly eye-catching.

During Thanksgiving, "gravity" ushered in a wave of box office recovery again, with an ultra-low drop of 10%, which also made the film surpass "Thor 2", second only to "hunger Game 2", which premiered that week, and occupy the second place in the weekend box office ranking.

During the Christmas season, "gravity" successfully countered the attack, with a sharp rise of 42%, second only to "ice and snow", making it the most ferocious work in the list with weekend box office rising momentum, and once again killing back to the top 10 on the list.

This is still not the end.

After entering 2014, Warner Bros. launched a second round of expansion in order to cooperate with the publicity of the award season, preparing for the impact of "gravity" on the Oscars, which also ushered in a new round of increase in the box office data of the film. Although the room for increase was really limited, Warner Bros.'s precise control made the film all the way to the first week of May, Before and after a total of 31 weeks of screening, it was announced officially offline.

Such a long-term projection is really surprising——

As a reference, "Avengers alliance" screening cycle is 23 weeks, "Thor" is 22 weeks; In addition, "Avatar" is 34 weeks, "Titanic" is 41 weeks. "Gravity" can be shown for 31 weeks, which also proves that there are still audiences willing to go into the cinema to watch the work, and the box office potential has exceeded expectations again and again.

When gravity officially went offline, the cumulative box office in North America reached 635 million.

This work has become the fourth one in the history of film, whose box office in North America has exceeded 600 million, and has surpassed the "Avengers alliance" in one go, and temporarily lagged behind "Avatar" and "Titanic", ranking third in the history of film; In fact, if the box office results of Titanic's re release in 2012 are deducted and only the data of the year of its release is calculated, "gravity" will be second only to "Avatar", ranking second in film history.

Anyone else remember“ Before the release of gravity, Warner Bros.'s new CEO Kevin Kobayashi was even worried that the film might face a loss crisis, which made their distribution strategy conservative and low-key. But now?

300 million in North America? Or 400 million?

None of them.

North America 600 million!

miracle? myth? These words are not enough to describe people's shock and joy.

If "tomorrow's edge" achieved 550 million box office data in North America in 2012, people can still have a little doubt. Maybe it's just because the work has hit the audience's preferences? But now that gravity has swept 600 million strong data across North America, all the voices are shut up.

Do you need any more proof?

No need at all. The name "Langley hall" is the best proof. From art to business, from performance to charm, from awards to box office, he is the absolute guarantee. He is not only an invincible record in his debut, but also an absolute box office appeal sweeping North America, truly reappearing Harrison Ford Tom Cruise and will smith had a good time at their peak.

What are you waiting for now? Every film company has gone completely crazy.

In fact, Thomas Toure's taste is mixed now.