Chapter 1538

Gu Cailing quietly pulled the hem of the suit to ensure that his clothes were perfect; And then the spine back slightly straight, slightly raised the jaw, showing a positive mental outlook of head up. But the dignified and upright manner still can not hide the inner confusion and tension.

Langley hall.

It doesn't need too many words at all. The most top and most famous new generation actor in the world today - to be exact, it doesn't have much influence to remove the prefix of "new generation". Even Robert Downey, the first person in Hollywood, can't be compared with this actor now.

Just one name is enough to make people marvel. It is powerful enough to match or even surpass Leonardo DiCaprio after the release of Titanic in 1997.

Now, the young actor is about to land in Mordor to launch publicity!

It's not just the film industry, the whole entertainment industry is a sensation! This is absolutely unprecedented!

On January 4, 2010, "Avatar" was officially released in mainland cinemas, becoming the first film in history to break through one billion yuan in the mainland market; On December 12, 2012, "people in Thailand" officially landed in the mainland's major courtyards, and later became the first Chinese language work with a total box office exceeding 1 billion yuan in the mainland market in history.

For a long time, because of its huge population base and vigorous economic development, Huaxia land has always been regarded as the most potential market for box office in the world. There is no one in Huaxia land, or even has more powerful potential than North America. However, these are only theoretical analysis, and the box office energy of this land has not been released, This is also a common topic for film industry practitioners around the world.

Since 2009, the box office potential of the mainland film market has been blooming step by step. In the Spring Festival of 2013, it has finally reached a turning point from quantitative change to qualitative change. The "journey to the west to conquer the devil" has broken more than 20 box office records in mainland film history, such as the first Chinese film that broke 100 million yuan a day, and so on, which has revitalized the whole film market, It has become a decisive watershed for the mainland film industry.

As of November, "journey to the west to conquer the devil", "Iron Man 3", "to our dying youth", "Pacific Rim" and "Dragon King, the God of Di Renjie" have temporarily ranked in the top five of the mainland's annual total box office, all of which have exceeded the threshold of 600 million RMB. According to the real-time US dollar exchange rate, that is nearly 100 million US dollars——

To be exact, the top four have exceeded 100 million US dollars, and the fifth "Dragon King, the God of Di Renjie" is 96.4 million US dollars.

In such a prosperous era, the mainland market has been rising steadily. Now it has become the second echelon ticket warehouse in the world competing with Japan and the UK, and even has a slight advantage.

In other words, the weight of the mainland market in the global scope is gradually increasing bit by bit, as if it has become a big cake that Hollywood commercial films can never ignore.

In the past, when Hollywood commercial films went to Asia for publicity, Tokyo and Seoul were absolutely important cities that could not be ignored, followed by Hong Kong and Taipei. Occasionally, we could see the figures of imperial capital and magic capital, but after all, they were very few. The reason is simple, but also complex. In addition to the box office potential of the film market has not been able to tap, there are also official factors.

If a foreign film company wants to release its works in the mainland, it needs to go through a set of very complicated procedures.

The mainland implements a strict film import quota system, which includes the import of separate films and the import of buyout films.

The difference between sub budget films and batch films is that the former is the latest works produced by top film companies, and the import quantity is limited, while foreign production companies also need to participate in the mainland box office share; The latter is introduced in bulk. Mainland film companies or distribution companies buy out the screening rights of foreign films at a buy it now price, and foreign film companies do not participate in the box office share.

Before 2012, before the signing of the "memorandum" between the mainland and North America, the mainland introduced 20 parts of the budget films every year, and almost all of these films were monopolized by the six major Hollywood film companies. In addition, in 2004, in order to prevent American films from occupying the mainland market alone, there were also relevant regulations requiring that among the 20 parts of the budget films, It is necessary to ensure the introduction of six films produced by non-U.S. producers. These six places are basically contested by EMI of France, Dongbao of Japan, showbox of South Korea, Constantine of Germany and medusa of Italy.

After 2012, the "memorandum" was officially signed, and the number of sub account films increased to 34, while the number of batch films reached about 30. However, because the agreement is signed with the United States, all the 14 additional credits belong to the United States, and are mainly IMAX and 3D films.

Therefore, most of the films seen on the large screen in the mainland are produced in the United States. At the same time, almost all of them are commercial films of the six major film companies, not to mention the art films in the award season. Even the works of relatively small film companies are very difficult to see, such as peak entertainment, DreamWorks, lion gate and so on.

If we further analyze the introduction difficulty and audit system of batch films and sub budget films, it will be a very complicated process, which also makes later co production films more and more popular——

As long as a certain amount of mainland capital and mainland actors are introduced in the production stage, foreign films can also get the treatment of domestic films, skipping many processes of batch films and sub budget films; However, due to the differences between eastern and Western cultures and production levels, the quality of CO productions is still beyond praise, and this road is still being explored.

Because of this, the number of Hollywood films that can enter the mainland market every year is really limited. Naturally, the number of foreign actors and directors who specially come to the mainland for publicity is greatly reduced.

When film companies confirm the release schedule in the mainland, they often ask actors for their opinions when arranging publicity itinerary. But now the mainland market is just like the oil tycoons in the Middle East. Although they are very rich, they are still in the desert, which is no different from the wilderness. Going to the mainland market seems to be for the purpose of "panning for gold". They often mean to lower their own prices. The top brands are not willing to travel to the mainland for publicity.

Therefore, although many top Hollywood stars have arrived in the mainland to launch premiere publicity and even speak for their products, Tom Cruise, Leonardo DiCaprio and others have visited; But on the whole, the quantity and quality are still poor. For example, when "Avengers alliance" was released last year, Jeremy Reiner was the only one on the huge crew to attend the premiere of the imperial capital.

Of course, there are still some big names worth mentioning: at the end of 2009, in order to promote "Avatar", James Cameron personally arrived in the imperial capital; In 2011, "Transformers 3" was released, and Michael Bay and the two leading actors arrived at Mordor hand in hand. The heavyweight Cass lineup caused a sensation in the entertainment industry of the whole mainland.

It's just... They're not Langley.

In other words, the current Langley is in full swing. Its rank and momentum are far more than James Cameron and Michael Bay, and its sensational effect is even comparable to the arrival of the entire "Avengers alliance" crew. This weight is enough to make everyone excited to their own screams.

Two weeks ago, Warner Bros. officially confirmed that Langley would attend the premiere of Mordor.

After the news came out, the whole mainland entertainment industry was a sensation!

Everyone, literally everyone involved in the entertainment industry, was all in a sensation, and everyone's first reaction was surprisingly consistent, "isn't this an April Fool's Day joke?"

This is equivalent to the general waves created by Leonardo DiCaprio's special trip to the mainland for publicity when the Titanic was released in 1997. People have no chance to know what Leonardo will be like when he came to the mainland in 1998, but they can see the peak of lanli's grand occasion when he arrived in Mordor in 2013.

From Mango TV station to tomato TV station, from Mordor to imperial capital, from TV programs to entertainment magazines, from top stars to online media, from top to bottom, from inside to outside, there has been a tremendous discussion. Even the first-line popular stars in China have expressed their amazement and excitement on their social media accounts, and the response to the storm is too shocking, So much so that Warner Bros. offices in China are overwhelmed.

Everyone wants to be involved.

What if I could take a picture with lanli and post it on social media? What if we can make Langley appear on the variety show once? If you can have a face-to-face interview with lanli? If you can attend the show together with lenley? If we can let blue Li participate in the program recording once?

If

Countless public relations companies, who are in charge of the reception of Lan Li and the holding of activities, have already been squeezed out.

At the moment of 2013, Hollywood is still groping for the mainland market. When actors and directors come to the mainland for film promotion, the film companies are in the form of packaging, giving full power to the mainland public relations companies to plan and run the whole publicity activities, so as to avoid "making mistakes because they are not familiar with the local culture".

Take Michael Bay's publicity trip to Mordor in 2011 as an example. The budget of the public relations company is RMB 1 million per person, including everything from clothing, food, housing and transportation to activity arrangement, but the actual cost should be controlled between RMB 600000 and RMB 800000 per person. This can be regarded as a basic standard in the industry.

However, the quality of public relations companies in the mainland is uneven. Frequent bundling sales or shifting responsibilities are not enough for success, but more for failure. When unexpected events occur, they are often the responsibility of mainland public relations companies.

This time, in order to welcome the arrival of Lan Li, the bidding of major public relations companies has soared to three million. This is the power of Langley now.

And Gu Cailing is about to see Lan Li now.