Chapter 1553

According to lanli himself, his current works in the mainland are only "speed and passion 5", and he is still a supporting actor. This also means that lanli's strong influence in the mainland is all based on theory——

Just as Tom Cruise is an international superstar, according to theory, his films are bound to sell well in the mainland, but in fact, even in North America, Tom's highest box office has not been able to exceed 300 million US dollars; In the mainland market, his appeal is far less than that of many actors in the marvel family, as well as Johnny Depp and Leonardo DiCaprio.

Theory is theory and reality is reality, which is different after all.

Theoretically, lanli is one of the most influential and appealing actors today. However, it is unknown whether gravity can replicate the miracle of "tomorrow's edge" and the popularity of North America. After all, the attributes and likes of overseas markets are different, so we can't generalize!

Everyone is looking forward to Lan Li's box office success in the mainland, but no one is sure that Lan Li will succeed. Otherwise, public relations companies will not use their hands on movie posters; Otherwise, Warner Brothers would not turn a blind eye. In the final analysis, there is still a lack of confidence.

Now, there is a positive and clear trend, which is undoubtedly a good thing.

First, "gravity" was released in North America in early October, which set off the box office market and continued to make history; Then lanli visited Mordor, which triggered a discussion frenzy online and offline. The mighty momentum made the market present a prosperous scene.

The only question is, what is the conversion rate of such a boom into box office revenue?

On Friday, November 22, gravity officially landed on the mainland market.

The midnight show, which verified the enthusiasm of movie fans, was the first to break out in an all-round way. There were more than 3000 screenings nationwide, with nearly 350000 people watching the film. Even some cinemas temporarily increased the number of screenings because of too many audiences. Countless audiences poured into cinemas for the first time, hoping to watch the work first.

Such a grand occasion, even compared with North America, is not inferior.

In the end, "gravity" gained 20 million yuan in the middle of the night, bravely broke the historical record set by "Iron Man 3" in this year's May Day holiday, and vigorously promoted the original record of 13.45 million yuan to 20 million yuan. The treatment of the whole level has been completely different.

But this is just the beginning!

Then, "gravity" began to break the record of mainland film history. This visual effect blockbuster, which was praised by countless people as comparable to "Avatar", showed a sweeping momentum in the mainland market. No matter whether it was admitted or not, the behavior of the mainland public relations company confusing and involving James Cameron has achieved certain results.

One day box office, 175 million! It broke the box office record of "Iron Man 3" which was 130 million yuan in a single day. Of course, it also broke the record of 100 million yuan in film history.

Box office on the next day, 252 million! Without any doubt, it has become the first one in the history of mainland film to break the box office threshold of 200 million a day, crushing all the records that can be broken.

Box office for three days, 228 million! For the second day in a row, the box office broke through 100 million, pushing the record setting posture to a new climax, and making the "Iron Man 3" released in May this year suddenly fade.

Three days after the premiere weekend, "gravity" easily broke the previous mainland premiere weekend box office record maintained by "Titanic 3D", and directly increased the original record from 467 million to 655 million, which is not only a step up, but also a full two steps up, releasing all the energy of the mainland film market.

Now, the records created by "gravity" are too crazy to count. The highest box office is on Friday, Saturday and Sunday, and the fastest box office is over 200 million, 300 million, 400 million, etc. a series of new records are all in the bag. What people need to do is not to continuously count the relevant records broken by movies, Instead, he began to count "what box office records have not been broken.".

Next came working days, but "gravity" still kept a record of breaking 100 million yuan at the box office in a single day. On the sixth day of its release, the cumulative total box office exceeded 1 billion yuan. Before that, the fastest work to achieve such a result was "journey to the west to subdue the devil". The latter took 15 days to create such a good result. Now "gravity" has shortened a lot, The record is appalling.

Not surprisingly, "gravity" will break the mainland box office record of 1.378 billion yuan for "Avatar" in the second weekend, setting a new record.

Objectively speaking, it is not surprising that "gravity" can create a good performance. What is really surprising is that the box office soaring curve shows a posture of crushing and decaying, and has won such a high position, which is far beyond people's expectation; However, if we make an in-depth analysis and look at the essence through the phenomenon, we can see that it is inevitable by chance.

First of all, the mainland film market has shown an upward curve for four consecutive years, and the total number of screens in the mainland is rapidly approaching 20000, which is becoming the second largest film market after North America. This provides a prerequisite. Even though numerous films in the past are highly sought after, they are still unable to contribute to the box office due to the lack of cinemas.

Secondly, from the powerful appeal of Langley hall to the viewing experience comparable to "Avatar"; From the high praise of the word-of-mouth, to the North American box office blowout reaction; From the overwhelming publicity in the early stage to the stormy waves of lanli's personal visit to Mordor, all of these have paved a series of important groundwork for the outbreak of the film box office.

Finally, the simple plot and wonderful special effects of gravity itself are undoubtedly very friendly to the audience, creating conditions for the audience to enter the cinema. In a way, this is also the most important condition.

As a result, "gravity" began to make history.

Everyone is asking the same question: when will the cumulative total box office of this film exceed 2 billion in mainland China?

The answer is, 27 days after the show.

After being the box office champion for 20 consecutive days, the rising momentum of "gravity" box office gradually slowed down. Finally, after 27 days of release, the cumulative total box office figure was finally pushed over 2 billion. At this time, there were only three days left before the expiration of the key for the film to be released in the mainland——

There is a release key for sub budget films. Each period is 30 days. After the expiration of the period, you can apply for an extension, but most of them will not be approved. Because the mainland film market still does not have a mature system like that in North America, most of the films will hardly grow in box office after being released for more than three weeks, and it is meaningless to extend the key.

In the end, "gravity" failed to extend the key, and the cumulative box office of the mainland was fixed at 2.1 billion yuan. According to the current exchange rate in US dollars, it was about 300 million US dollars. In the global market, it was second only to North America and ranked first in overseas box office.

This is the first work in the mainland with a cumulative box office of more than 2 billion. It has no doubt occupied the top place in the total box office of film history. Avatar and people in Thailand are the second and third places respectively!

After "gravity" landed in the mainland market, it almost wiped out all the records in the bag, showing a posture of overwhelming height. One or more records a day copied the miraculous performance of the film in the North American market, and also tapped the infinite potential of this market, making people full of more expectations for the mainland.

The most important thing is that "gravity", as lanli's one-man show, has pushed the young actor's appeal in the mainland to an unparalleled high. It has been called "Leonardo DiCaprio" in the new century by many media, and has set off a trend comparable to that of "Titanic".

Such news, after crossing the sea, also set off a wave in North America.

The reporter interviewed Lan Li by telephone, but got a relaxed freehand answer, "Oh, I'm not sure whether I should be glad or sorry now. It's a pity that Rooney and I didn't make love in the movie, otherwise the number of female fans should be more than Leo; Fortunately, Alfonso focused most of the lens on me, so I took away the charm of the whole crew. "

After Lan Li's reply was reported and spread, it triggered another discussion upsurge, which further complemented the film's endurance.

Even Leonardo became the interviewee, and he laughed generously. "To be honest, I don't know what it was like in those days, so I can't describe the specific scene now. But... I think Langley is a very attractive guy, and I personally appreciate him, but I think I should be a little better. "

Overjoyed, the news of the earth's gravity is constantly evolving, and the negative news of doubts and tucks has gradually recovered. From North America to overseas, all of them make complaints about singing and dancing. The Warner Brothers are delighted, not only because the box office of the movie has made a success, but also because the next works of Lan Li are still Warner Brothers. The cooperation that Barry Meyer tried to complete at the beginning, after all, was completed in the hands of Kevin Fuyuan.

That's a good thing.

With the box office figures of overseas markets coming out one after another, the pace of "gravity" making history is becoming more and more irresistible, while universal pictures and legend pictures are becoming more and more gloomy. Now the whole North America is looking forward to what height the global box office of this film can reach? Can it continue to make history?

Is the second "Avatar" really about to appear?