Chapter 1592

"Drunken folk songs" was officially screened, which announced the addition of another great general in the competition for the award season. Although Langley is shooting "Star Trek" in Iceland, he has no chance of the early publicity of "drunken folk songs", but this is not detrimental to the movie's "click Show" frenzy, and he has made a brilliant debut as a single box office record!

As an art film, it is doomed to be unable to be compared with commercial films in the weekend box office battle in North America. However, "drunken folk songs" has successfully occupied a place in the North American weekend box office ranking in the second week of December, and "geocentric attraction", which has created miracles repeatedly, is still on the list, The appeal of lenley in the whole North American film market needs no further discussion.

In the face of such a good performance, Sony classic is not only not complacent, but also more cautious. This requires understanding of Sony classic's release strategy this year.

As we all know, the award season is a long process. Every film distribution company will cast a net widely. From the Cannes Film Festival in the first half of the year, the seed players will continue to be included in the company, until the triliuride Film Festival as a temporary comma. Although there are still occasional dark horses after that, they are in the minority, Most of the Oscar winners will come from the previous range.

In other words, each distribution company will have several works that impact the award season, and the Weinstein brothers are the most. They may even have more than 20 works in their hands. Then they will wander around the major film festivals, eliminate them step by step according to word-of-mouth and feedback, and finally choose their own seed players before and after the Golden Globe Awards

Number one seed, number two seed. Occasionally, there may be a third seed, but basically two seed players will be selected, and further public relations will be carried out according to the competition for various awards. For example, all the public relations of "Iron Lady" are focused on the heroine, and all the focus of "midnight Paris" is on the best original script, Only a small number of works can compete for multiple awards.

This is why people always say that "Nomination depends on strength and award depends on luck", because in the process of college public relations, strength and quality have become secondary factors. After balancing the interests between the publishing company and the public relations company, there will inevitably be a focus. Some works with outstanding strength may not be the most suitable for public relations marketing, or the parties are not good at public relations marketing, Then it is bound to be abandoned and the nomination has been capped.

The industry has always complained about the Weinstein brothers. That's why Harvey Weinstein won a lot of works in his own company. But after the New York Film Festival, he began to abandon his son. Many of his works even had no chance to enter the public relations publicity in December, so Harvey gave them up and no one cared about them.

For commercial films, even if no one is interested, they are still displayed on the cinema or video rental shelves; As for art films, once they are abandoned, they are really dark and unknown. Even professionals in the industry can not know the existence of these works, let alone the ordinary audience?

For independent film art creators, to be abandoned by Harvey is basically equivalent to the invalidation of all their previous efforts. Life is not like death.

Of course, from a business point of view, Harvey's decision is understandable, which is why he can succeed. But without humanity and artistic taste, when everything is reduced to commercial figures, artistic creation will be in vain, and the quality of the finished film will gradually decline.

In recent years, even the Hollywood industry has expressed serious dissatisfaction with Harvey. However, Harvey is good at dancing with all his sleeves, and he will never easily offend those big men. However, those weak people who have been bullied have no way to appeal, so he has become more and more independent. Now many distribution companies are secretly uniting to help each other and support each other, hoping to break through Harvey's blockade over the Oscars and win a breathing space.

Back to the Sony classic.

This year's Sony classic awards season preparation work can only be said to be mediocre, with Weinstein brothers in the front, focus film and Fox Searchlight in the back. Since 2010, Sony classic awards season work has been in a stalemate, unable to make a breakthrough. In 2011, there are two leading works: "one farewell" and "midnight Paris", and in 2012, there are only "love in Rome" and "love in Rome" "Chile says no", "love" and "looking for sugar man" are four works.

In terms of quantity, 2012 is better than 2011, but why say it's going backward?

In 2012, in addition to Woody Allen, who has always cooperated with Sony classic for a long time, the other three works are all foreign language works. Even the "love" which later flourished on the Oscar, Sony classic was able to win because this work was not optimistic in the pre Cannes Film Festival, so they took the lead in winning the North American distribution right in front of their competitors.

Just a year ago, Sony classic swept all the most important awards at the Berlin Film Festival. It still easily beat all its competitors to win. But now they are in a more and more difficult situation.

It can't be said to be a downfall, but Sony classic really needs to find a breakthrough: otherwise, how can Sony classic be willing to cooperate with Sisyphus pictures, which has no qualifications or experience, to win the co production right of "pop drummer" first?

So far, there are only four seed players in Sony's Classic Award Season movie list, which is a shame compared with the Weinstein brothers, who easily won the double-digit distribution rights; What's more desolate is that three of the four seed works are all related households.

Woody Allen's "blue Jasmine" and 2008's "midnight Barcelona" are the last works of woody and Weinstein film's cooperation in the award season. After that, from 2009's "anything works", all Woody's works are released by Sony classic, and the two sides signed a long-term cooperation agreement.

The "past" of Asha fahati and the "one parting" two years ago are the first cooperation between the two sides. Sony classics has successfully promoted this work to the best foreign language film title, and also won the nomination of the best original script. The happy experience has promoted this cooperation again.

Richard linklet's "love before midnight". In the past few years, Richard has never had a fixed partner. Every time, it is a low-cost independent work, and then he looks for a distributor. But at the beginning, Richard made "love before dawn". This work was released by Sony classic.

Finally, the "drunken folk" of the Cohen brothers.

It can be clearly seen that Sony classic's current situation is not so wonderful; But the positive factor is that in this way, they will concentrate all their energy on these four works, and the resources of the college's public relations will be more concentrated. This is a good thing for the competition of the award season. Moreover, the focus of the four works should be different.

"Blue Jasmine" focuses on best original screenplay and best actress, and "past" focuses on best foreign language film and best actress - but the public relations resources of the latter's heroine, Beyonce Beckett, obviously fall behind the former's female number one, Kate Blanchett. In addition, "love before midnight" focuses on best adapted screenplay.

As for the "drunken ballad", judging from the current reputation and momentum, the best film, best director, best actor, best supporting actress and other awards can compete to see, which is bound to become the highlight of this year's Sony Classic Award season.

Now, the public relations department and publicity department need to be more cautious when the first week's screening has achieved such excellent repercussions. If the expansion rhythm is wrong, it can easily destroy the future of a work in the award season. There are so many similar cases, so they dare not take it lightly. The higher the expectation, the more careful planning and calculation are needed.

In the third week of December, after careful consideration, Sony classic did not hasten to expand its film. It carefully adjusted its pace, expanding from four theaters to eight, adding only one city in Los Angeles. However, the number of theaters is still concentrated in New York, with seven theaters, while there is only one in Los Angeles——

Can Los Angeles accept Greenwich Village's folk tales of petty bourgeoisie?

The east coast and the west coast have always had different tastes in art and culture, not to mention folk songs. Even rap and hip-hop, which are popular all over the United States, are full of "East Coast school" and "West Coast school", and have been arguing for years; Then the preference for movies is much less.

Taking such a careful screening strategy is nothing more than the hope that professional and senior fans can enter the cinema at the first time, and then interpret and evaluate the film to bring more praise, so that other ordinary audiences can be psychologically prepared, and even have more in-depth understanding of the film in advance, so as to pave the way for the subsequent expansion.

Sony classic is obviously worried about the spread of "negative" word-of-mouth too fast, so it has controlled the number of theaters.

The senior fans in Los Angeles have expressed strong dissatisfaction. Isn't it obvious that they look down on them? Can't their taste compare with that of New York? Or do you think they're just for popcorn? But after all, there is no further complaint: a cinema is better than none, isn't it?

By contrast, San Francisco, Seattle, Chicago and other cities still need to be patient, and a small number of fans in Los Angeles have been very lucky.

Interestingly, this week, the North American film market began to boom again. In terms of commercial blockbusters, "hobbit 2" officially appeared, and in terms of artistic works, "American hoax" and "big dreamer" were shown. The focus was absolutely not limited, but "drunken folk" still led the way, It seems to have become a new favorite of the hot seeds in the award season.

Judging from the box office of a single Museum, Sony's classic point show strategy has obviously achieved good results

For the second week in a row, "drunken folk songs" once again wrote history!