Chapter 1595

The box office explosion of "gravity" has really changed people's views on autumn stalls. The performance of creating a historical record is not inferior even in the summer stalls, just like "Avatar" was born in the sky in that year. All eyes are focused on this season which has been neglected all year round.

The miracle created by "drunken folk songs" during the screening period also shakes people's view of the award season: is it because the mass base of the works of art is not solid enough or broad enough, or is there any other possibility in the way of publicity and distribution strategy of the works of art? This has also caused numerous discussions in the industry.

If the emergence of "drunken folk songs" can really become the key to change the current situation of other works of art, then the whole North American market will be earth shaking again.

Not to mention the adverse performance of "drunken folk songs", whether it is a flash of inspiration or a historical necessity, but it is certain that such performance has successfully caused discussion and hot discussion in the industry. Everyone is expressing their own views. Is this the trend of industrial development? Or the embodiment of lanli's personal appeal? If it is the latter, then why? How is the successful route of lanli laid out and can it be copied?

To be sure, all the big and small film companies, including the big six in Hollywood, have come to our attention. This is absolutely an industrial event in 2013, and no one can miss it. From "gravity" to "drunken folk songs", there are so many things that Langley has changed, and each one is so heavy, No one can simply use the phrase "just luck".

One is by chance, two by coincidence, and three by necessity.

Quietly, the atmosphere in Hollywood changed again. Even Robert Downey Jr. and Johnny Depp did not receive such treatment in their peak period. Now, lanli is really comparable to Harrison Ford's leading role in those years. Everyone's eyes are projected towards lanli, just like aiming at a golden mountain waiting for mining.

Among them, the most fortunate is undoubtedly Disney. Just replaced van diesel's position in the "Galaxy guard", but got the opportunity to cooperate with lanli in the "super Marines". More importantly, sold a human feeling to lanli, which is more important than any interest conditions or cooperation projects.

After Robert egger took over Disney, he was able to push Mickey Mouse back to the top of the industry. His vision and vision should not be underestimated.

Next came Warner Bros.

In the period of Barry Meyer, the good cooperative relationship between lenley and Warner Brothers has laid a foundation; In the past half a year, however, there have been many twists and turns due to the overlapping power of those in power. So far, Kevin Fuyuan and lanli hall have not met each other in private, and their relationship has never eased down.

But in the final analysis, Lanley's next work, Star Trek, is still produced by Warner Bros. After "tomorrow's edge" and "gravity", Warner Bros. is still the most direct beneficiary of the rise of lenley. However, after that, no one knows where the cooperation between the two sides will go.

Of course, Universal Pictures is the most "eye-catching" one, but only Lang Meyer and Thomas tour can know what it is like.

The atmosphere of the major film companies is like this, but whether the academics are willing to study and discuss, and whether they are willing to spend more time on the box office of art works, it is still not clear in a short time. After all, compared with the direct figures of commercial film box office, the follow-up development of works of art still needs more time to settle down.

In any case, the attention of the whole North America is focused on the follow-up box office curve of "drunken folk songs". Sony's classic expansion strategy and the box office performance of the film will bring further enlightenment——

Perhaps, this work just took advantage of the discussion heat of social network platform, and burst out a huge energy in just four weeks, and then the expansion achievement was not as good as before.

But even so, the film company also needs to study the case, how is the heat brewing? From Cannes to Venice, how did the heat of media discussion collide with the market appeal of Langley, creating the effect of volcanic eruption? Even if we can't change the law of the market, manufacturing brings change.

And if the subsequent expansion of the box office can still create good results, whether or not it can copy the box office curve of "Juno", this will be a topic that the whole industry needs to seriously study.

So, how does Sony classic arrange to expand its cinema line?

According to the normal curve, after the 45 cinemas have completed the screening, they can now freely choose whether to continue the small-scale expansion or to follow the trend of full public release? No matter which scheme you choose, there is no problem. Before that, there have been a lot of successful cases, mainly depending on the public relations strategy of the issuing company.

At this time, it is just in a special stage: after Christmas and new year's day, if the number of theaters is increased to more than 1000, depending on the hot topic, it can sweep the box office, and even create a miracle far beyond imagination; However, if we still keep a small-scale screening at this time, and wait for the Golden Globe awards to come, then the combat effectiveness of the award season will be stronger.

The former and the latter are not completely contradictory choices, but we still need to make a relative focus, and the decision is in the hands of Sony classic.

In the past years, Sony's Classic Award season expansion route was always open and close. Compared with the slow focus film industry and the Fox Searchlight, it was still a bit more rough. Either it soared to the sky, or it fell behind quickly. The whole award season's prospects can be called ups and downs. What about this time?

Sony classic officially released two official announcements:

First, in the first week of January, which is also the first weekend of 2014, the screening scale of "drunken folk songs" will still be maintained at the stage of spot screening, the screening line will be increased to 155, and the screening cities will be further expanded to 35. The extent of expansion is relatively limited, but the number of cinemas in the cities currently showing will be greatly increased, from point to small-scale expansion.

On the whole, this is still a small step forward, not even able to expand to 300. In this way, the release strategy shows a clue: Sony classic is ambitious for the awarding season of "drunken folk songs", even slowing down the pace of box office outbreak temporarily, and extending the expansion pace to next January, looking forward to pushing the momentum to a new high before and after the Golden Globe Awards.

Such a strategy, unlike Sony's classic style, has the flavor of Fox Searchlight.

However, in any case, the scale of click shows is still rising in an orderly way, and the main audience source cities of "drunken folk songs" have been fully covered, which also means that the box office growth space is relatively limited. At the same time, the depth and breadth of word-of-mouth diffusion will be further promoted, which also makes the box office performance of films more research-oriented——

This is different from the previous way of independent film expansion. Focus, and the line of sight gets denser.

Second, on Friday, December 27, the cast of "drunken ballad" will visit Madison Square Garden in New York and hold a free concert called "dream back to the kerosene lamp bar".

This concert does not sell tickets publicly. Instead, the audience will freely and voluntarily choose the number of donations. Ultimately, all the proceeds will be handed over to the "Heather Cross Foundation", which will continue to contribute to the cure and fight against ALS. Because the venue has limited capacity, people will be released in the order of arrival.

Although this is a free concert, Sony classic has confirmed in advance that all the actors of the film crew will attend and perform all the tracks of the original soundtrack live; In addition, folk singers such as the son of monfoy, ed Sheeran and Bon iver will also be present as guests to present relevant performances.

Everyone in the industry knows clearly that this is a means of public relations of the college to promote the "drunken folk songs"; But no one can blame, because this is the plot, Sony classic openly and justly to charity as a reason for the concert, other people can not refute or blame.

What's more, Sony classic has already laid the groundwork for a long time. During the promotion of "drunken folk songs" in Cannes Film Festival, the Cohen brothers once half jokingly mentioned that if they have the opportunity, they would like to hold a concert in the future, so that these folk singers can stand on the dance stage, just like standing in a kerosene lamp bar, and really go back to the 1960s, Enjoy the days when Woodstock was still a sacred place in everyone's mind.

In this regard, lenley and Justin Timberlake also gave a positive response during their stay in Cannes.

That is to say, this is a plan that has existed for a long time. It's just that Sony classic has turned it into a reality.

After the news was officially announced, the whole of North America was boiling, and the major media called Sony classic one after another to ask, "is lanli in?"

This is undoubtedly the focus of everyone's attention. The core of the whole concert is lanli. It is no exaggeration to say that lanli's attendance and absence will determine the influence of the concert.

Sony classic gives an official answer:

"Langley hall is shooting his latest works in Iceland at this time, but during Christmas, his work will come to an end temporarily. At that time, he will return to New York to attend the concert of" dream back to the kerosene lamp bar "and give a performance.

"I don't have time to rehearse right now, but I hope I can perform at least a few songs in the movie. I will try my best to bring wonderful performances. I hope the audience can go back to the coal oil lamp bar in the 1960s and enjoy the special era that can never be replaced," he said.

So the answer is yes: Langley hall will be there for sure. "