Chapter 1616

Worth over 100 million? Huge insurance?

It's not just the "Star Trek" crew, but the whole Hollywood industry's rumor about Langley is getting more and more intense. Although it's inevitable that "people are popular, right and wrong", what's the matter? Things need to be sorted out again. Although the awarding season is coming to a climax step by step and seems to focus all the attention, no one should forget that the new year has just arrived. It's time to say goodbye to the old and welcome the new.

In 2013, the curtain officially came to an end. In the year of 2014, all kinds of inventory were hot, and the year-end box office ranking is undoubtedly the absolute focus!

What's more, this year's film market can be described as turbulent, which can't be easily ignored inside and outside the industry. The bustling discussion can't stop at all.

Since the concept of summer film was born, for the first time in the history of North American film market, the works released in autumn have won the top of the year-end box office list, and it is gravity that has accomplished such a feat!

With an amazing box office of 635 million, "gravity" has not only become the Fourth North American box office breakthrough of 600 million in film history, but also easily crowned the champion of the year. It has a strong ruling power from autumn to holiday and winter. It has become an absolute topic in 2013 with a shocking attitude!

It's not summer or holiday, it's autumn premiere, but a autumn premiere has become the year-end box office champion? This has really changed the industry's definition of schedule.

It's not just autumn!

Since autumn stalls can break the shackles, does that mean that winter stalls and spring stalls may also have more potential? This completely changed the thinking mode of the major film companies, from the release strategy to the schedule arrangement have broken the fixed framework of the schedule, showing a thriving scene——

In 2015, Valentine's day will be "50 degree grey" and autumn will be "Mars rescue".

In 2016, "Kung Fu Panda 3" and "dead waiter" in winter, and "Captain Sally" in autumn.

In the spring of 2017, "Wolverine 3", "King Kong: Skull Island" and "beauty and beast", in the autumn, "blade killer 2049", "clown soul" and "ace agent 2: Golden Circle".

"Brave game" in winter of 2018, "Panther" and "number one player" in spring, and "venom" in autumn.

All of these works have similar characteristics: they have a promising box office potential, but they have avoided the summer and holiday stalls with strong rivals. They have developed more potential of winter stalls, spring stalls and autumn stalls throughout the year, which has played a crucial role in promoting the overall outbreak of the box office market.

In addition to "King Kong: Skull Island" and "blade killer 2049" box office is not satisfactory, "venom" reputation is far lower than expected, all other works have achieved a win-win box office and word-of-mouth!

Everything comes from the fact that "gravity" broke the blockade of autumn stalls and created miracles. The powerful influence of the butterfly effect can be seen now.

In other words, the box office success of "gravity" gives the whole film industry the opportunity to re-examine the schedule.

In the early 1980s, the concept of "summer camp" appeared for the first time. The reason is very simple. The weather and time in summer are more suitable for going out, which makes the audience more willing to spend time in the cinema. In addition, it is summer vacation, and students and family audiences undoubtedly become the mainstream, which gradually forms the concept of "summer camp".

But now, the concept of four seasons has become more and more distinct. At the same time, the market is changing quietly. Thanks to the existence of the Internet, IMDB, rotten tomatoes and cinema scores are a reference data, while Facebook and twitter based social network word-of-mouth are another reference data, which makes the audience have more possibilities for choosing movies——

Summer files may also appear box office avalanche of works; Other off-season schedule is still likely to kill the reputation of the dark horse. Now the core issue is no longer "how to let the audience out of the house", but "how to let the audience into the cinema". The focus of distribution and publicity has quietly changed.

Gravity is the best example.

Warner Brothers' propaganda strategy is obviously a mistake, but relying on Cannes' excellent reputation and lanli's appeal, it ushered in a wave of reputation after the premiere. Warner Brothers immediately corrected the mistakes, temporarily adjusted the distribution tactics and marketing content, and then the whole North America witnessed the box office miracle.

Laymen see the box office numbers, while professionals within the industry see the laws behind the box office curve.

As a result, the rules of the whole industry began to change bit by bit.

Back to "gravity", even after the year-end box office ranking, people once again look at the North American box office of "gravity" 635 million, which is still astonishing. The powerful power of the numbers, with a crushing pressure, really makes people have to pay attention. This achievement is also worthy of the year-end champion crown!

After that, "hunger Game 2", "Iron Man 3" and "ice and snow miracle" respectively took the second to fourth place. It is worth mentioning that the box office of the top four works in North America exceeded 400 million, which is also the first time in history, and further broke out the infinite potential of the whole market.

In the face of such a phenomenon, economists analyze it as follows:

There was a "lipstick effect" in the great depression. In the economic downturn, people still have a strong desire to consume, so they will turn to buy relatively cheap luxury goods. Lipstick, as a kind of "cheap unnecessary thing", can play a consoling role for consumers, which greatly stimulates the sales of lipstick.

Now, the lipstick effect has been transferred to the film market. Because in the United States, the price of movie tickets is always between seven dollars and fifteen dollars. In other words, it is equivalent to seven yuan of domestic living expenses, which is undoubtedly low consumption.

"Lipstick effect" can not be divided into seasons, the four seasons are no exception. It is against this background that the success of "gravity" has further promoted the plans of major Hollywood film companies to break the shackles of the schedule. The progress of the wheel of history can never be achieved by one person's strength, but by the situation making heroes. The brilliance of "gravity" is just pulling the trigger.

In any case, the box office of the four films broke through 400 million, which is undoubtedly great news.

What's more, "gravity" and "ice and snow" are both dark horses. They have burst out amazing energy in unexpected situations, which has really attracted the attention of the whole market.

After that, the "Godfather 2", "Superman: body of steel", "monster University", "hobbit 2", "speed and passion 6" and "Wizard of Oz" occupied the remaining six positions in the top ten“ "Godfather 2" is the only work that breaks through 300 million.

Among them, the box office of "Superman: the body of steel", "hobbit 2" and "speed and passion 6" are far lower than expected, all stuck in the 200 million range, seriously inconsistent with investment, expectation, publicity and other supporting facilities, which is disappointing. In particular, the first two works all belong to Warner Brothers - "hobbit 2" belongs to Warner Brothers' new line film industry, This also makes Warner Bros. fall into more difficulties, and Kevin hirohara is really under great pressure.

The only thing to be thankful for is that these films are not only failed works, but also more regrettable works behind them - more than one!

No. 11, "Star Trek: the dark world", with a box office of 228 million in North America.

No. 12, zombie World War, with a box office of 202 million in North America.

No. 13, "drunken folk", with a box office of 200.7 million in North America.

No. 14, "Raytheon 2", with a box office of 194 million in North America.

No. 15, "crazy primitive", North American box office is 187 million.

The premise of the whole list is that there are 13 works with a box office exceeding 200 million in North America, and the overall performance of the whole year is undoubtedly worthy of cheering and celebration, which also creates a new high of the total box office in North America at the end of the year, which means that there is still more content in the box office market potential to be tapped slowly.

However, behind the box office breakthrough, there are still many disappointing works.

"Star Trek: boundless darkness" and "Thor 2" bear the brunt, the former invested 190 million yuan, the latter cost 170 million yuan, but the box office data of the two works are far from meeting expectations.

The global box office of "Star Trek" is only 467 million. If you add in the cost of publicity, paramount has lost more than 40 million dollars. Although after that, relying on the recycling of the interests of the video rental market and surrounding markets, paramount can still achieve balance of payments; But what they need is far from balance of payments.

After that, paramount directly replaced the director JJ Abrams and made him a second tier producer. The real reason behind this is not just the strong protest of the diehard fans.

The global box office of "Raytheon 2" is as high as 600 million US dollars, which makes Disney make a small profit. More importantly, the Marvel Universe built by them has finally taken shape, and the market appeal of cartoon copyright has been ready. This also means that Disney's whole plan has been successful, and the follow-up preparation can be carried out in full swing, so there is no need to worry about some losses of North American box office.

Nevertheless, the "thunder god 2" North American box office is still make complaints about the weak. Lost to the "gravity", people can also say that it is because the box office of the film against the sky; Lost to the "drunken folk", even Disney's face can not hang up, you can be sure that from then on, the "Langley hall vs. Chris Hemsworth" duel has really not existed.

In short, Chris Hemsworth is no longer qualified to be placed in the same position as Langley, and no one is interested.

At the beginning, Chris chose to "borrow" the script of Langley and achieved his career: he once told himself that the gap between them would be bigger and bigger in the future. In the end, the two people would not be at the same level at all, so he didn't need to care about Langley, and Langley would not be his problem.

Now, his idea has become a reality. The gap between them is really widening. They are completely at two levels. They are no longer each other's problems.

It's just a reversal of his expectations.