Chapter 1776

"But the premise is that the show has to be successful."

"Like a game of power?"

"Oh, you did a little homework? Yes, it's like the game of power, and it's like the TV series such as "advertising maniac", "deadly poison master" and "walking dead". AMC TV station was originally a very weak cable channel in the fierce competition. Relying on these three series, its paid subscription users have surpassed many competitors, and now it's second only to HBO. "

Andy's further explanation made Andre ponder for a moment and give different opinions from his perspective, "can I understand that in the early stage of primitive accumulation, it is easier for TV series to lay the foundation for subscribers; In the later stage of development and upgrading, the film can produce more high-quality users? "

Andy always thinks something's wrong, but he can't say it again.

Lanli interjected, "this is the right way to understand, but there are some problems with the explanation. The reason why the film can not complete the original accumulation in the early stage is that it is constrained by the cinema line, and the timeliness can not be effectively solved. This means that all the film works watched online are the previous films, and it is easier to attract senior and high-quality users, rather than fast-food users who quickly keep up with the trend in a short time. "

"You can imagine, if you can see the movies on the cinema line at home at the same time, how many audiences are willing to continue to go to the cinema line, and how many audiences are willing to stay at home, except for 'Avatar' and 'gravity', which must be in the cinema line to feel the shocking works?" Lan Li's words simply point out the core point.

In fact, this is the problem of convenience in the era of fast food. Thanks to the existence of optical fiber network and smart phones, life becomes more and more simple and fast. Naturally, people begin to become lazy, and the actions that need to spend energy become more formal

Such as writing a letter, reading a paper book, going to a cinema, cooking, knitting a sweater or bracelet

These actions need relatively complicated processes and actions, and need to spend more time. This "sense of ritual" is just like noble etiquette, which is useless and cumbersome for most people. Only for a small number of people, it is the unique experience of dividing groups, classes and groups.

Andre pondered for a moment. "So, should we take the lead in making the show?"

"The order is wrong." Matthew chipped in quietly.

Andre didn't know why.

"There should be a streaming media platform first, and then a series; In the case of Sisyphus film, there should be film first, then streaming media platform. " Matthew's ideas are still very clear.

If there is no streaming media platform and a drama is produced, it is necessary to find a TV station to broadcast it, which puts the cart before the horse.

Andre just responded at this time, patted his forehead, "today, the amount of information is a little large, the order is not clear." Then Andre looks at Andy and says, "well, in terms of drama, do you see why one comes?"

Andy seriously looked at the drama list in his hand, then looked up at lenley, "are you sure? Why do I have an ominous hunch that these dramas all seem to be types that no audience wants to watch. Even if they are streaming media platforms, are the types and styles of these dramas... Too unique? "

Lan Li couldn't help laughing.

Andy had to explain, "I'm serious." He thought that lanli had misunderstood that he was joking.

Lanli knows that Andy is not joking.

First of all, there is a background, that is, artistic creation is always closely related to life. They come from life and are higher than life. Therefore, political, social, cultural and other factors in life are bound to affect artistic creation. This is why people always say that art blooms from the suffering of life.

With the influx of refugees into Europe, the global political direction and cultural dynamics have changed. From brexit to the U.S. election and so on, the ups and downs can be seen with the eyes. Naturally, the creation of large screen films has also changed. The most obvious thing is ethnic diversity

There must be white people and black people in the film, and then they must be matched with ethnic minorities, often Asian; Then the female characters in the film must get rid of the fixed impression in the past; And then, when it comes to cultural integration, we have to consider all aspects of characteristics... And so on.

Of course, that's not a bad thing. Many people regard the so-called correct orientation as a bad thing, but objectively speaking, without the guidance of these works of art, ethnic minorities and minority groups will never be able to win their own rights and interests, which is part of social progress and one of the important functions of works of art. If there is no "driving for Miss Daisy", black people will never win their equal rights; If there is no "Farewell My Concubine" or "red lantern hanging high", then Chinese movies will always be wild.

In fact, under such a background, many excellent works have indeed been born. Far from that, "focus" is just like that. In the past, the works can still be shot and can still be shown. However, it is absolutely impossible to do the best picture Oscar, and even the artistic creation of the film may not be so sharp and sharp.

But everything has its advantages and disadvantages.

On the other hand, this also limits the thinking and ideas of many art creators. Works like "out of thin air", "this room is made by me" and "black gangsters" are hard to find a living space, which unexpectedly opens up a channel for small screens - many excellent art creators flock to small screens and streaming media, because there is no need to worry about the box office market, There's no need to worry about Oscar. In other words, they're free from the shackles of two tights, and they can do their best.

David Lynch's "double peaks" can be landed on the big screen 30 years ago. Although the box office is not good, his artistic achievements are still admirable; Thirty years later, it can only be reborn in the form of drama on the small screen, and radiates a new vitality!

Because of this, after 2013 and 2014, a large number of dramas with outstanding and unique artistic achievements emerged on the small screen, with a hundred flowers blooming and a hundred schools of thought contending. Many dramas can be called bold and wonderful. Before, people never imagined that there was a market for such dramas. But the fact is that the taste of the audience has changed with the times. Those senior audiences have also left the big screen and turned to the small screen to look for good works. What's more, they have a buffer zone between the popcorn audience and the extreme art audience, These shows also dig out a large number of potential audiences——

Their appreciation and acceptance of works of art are far beyond expectations. Even they didn't realize it. They thought in advance that works of art were always obscure; But some of his works of art can also fit his own aesthetic, and even wake up his resonance.

As a result, small screen works of art entered an era of overall prosperity.

In 2016 and 2017, people in the industry generally believed that the quality level of Emmy Awards had exceeded that of Oscars. And the artistic creativity of TV series market is more comprehensive than that of film. In the past, movie actors returned to small screens, which was big news; Later, it has become a mainstream trend, all kinds of high-end creative talents are flocking to the small screen.

For large film companies, the production of superhero movies only needs pipeline directors, and they will not regret and strangle. This pushes the cycle further.

The most straightforward case is Alfonso Caron. After the shooting of gravity, he devoted himself to the creation of Rome. However, although he has just won the Oscar for best director, he still can't find a film company willing to invest in "Rome". In the end, he has no choice but to choose Nafi.

In fact, Alfonso doesn't want to go to Nafi if he can, because he still wants to play his works on the big screen instead of watching them online with computers and mobile phones; But with no way out, he has no other choice.

After the screening of "Rome" at the Venice Film Festival, it won a lot of praise and almost reached the Golden Lion award without any suspense. However, even professionals admit that none of the six major film companies can agree to produce this work, which is too bold, too special and too artistic.

Now, Andy's repertoire project list is the same. From all aspects, these works are very different from the previous TV series, and are quietly opening a new era of artistic creation.

In this time's drama mountain, there are not many drama projects, mainly considering the current schedule and value of lanli. The dramas willing to invite lanli to play are really rare, and more are the works being considered by the innovative artists agency. After all, they still have many actors who need to work, but even so, the projects are relatively limited.

However, lanli still found a lot of surprises.

The first thing to bear the brunt is the "strange story" that has changed the status of Netflix in the industry and the overall trend of horror movies. It is no exaggeration to say that the success of "the clown returns to the soul" later must be thanks to the opening and foreshadowing of this series; What's more, after the brilliant success of the series, a series of classic horror films such as "the wind blows", "the light of the moon is flustered" and so on have been launched or sequels or remakes one after another.

To be exact, the "strange story" officially launched in 2016 in Nafi is a work that has changed the whole market pattern and has been praised as a masterpiece by countless people.

But in fact, in the preparatory stage, no one is optimistic about this series, or even interested in it. All major TV stations and streaming media platforms, including Nafi, can't see the hope of the success of this series, because horror and horror works are always regarded as a minority in the film market, especially in the TV drama market.

As a result, "strange things" came to the hands of Sisyphus film.