Chapter 1779

"Four hundred and thirty thousand?"

Andy couldn't help but exclaim and make a slight gaffe.

But this can't blame Andy, even Langley and Matthew have some accidents. Don't mention the streaming media platform. Even an ordinary Internet red blogger, the number of subscribers is far more than that. Although such a comparison is unreasonable, because tubing is a free subscription, while Sony's crackle needs to pay for it; But the meaning is the same. For the online subscription channel that relies on traffic for a living, "430000" is really too low.

Andre cast his eyes at blue Li calmly. "His opinion." The subtext is: strange blue Li chose a streaming media platform with such a low number of subscribers.

The reason why the "crack" streaming media service is so low-key and poor is that Sony has never paid attention to it. Compared with the booming of online streaming media, Sony's parent group still pays more attention to the operation and promotion of animation and games. All related services are carried out around these themes, The emphasis on film and television must come next.

Because of this, crackle's subscription service can only be used on top of LG and Samsung products, and is only available in a few specific countries and regions such as North America, Japan and South Korea. To be honest, it's not surprising to see 430000 subscriptions, and even lament that Sony's loyal users are really strong enough to reach such a number.

However, from another point of view, the main differences between the acquisition of streaming media platform and the creation of a new streaming media platform lie in two aspects: first, film library, that is, the existing copyright of streaming media platform; Second, pay subscription users, omitting the early publicity and foreshadowing, improve the starting point.

Of course, in addition, there are many specific differences in the algorithm of movie recommendation, the construction of online websites, the production of smart phone software and so on. But on the whole, the most important and core differences are the above two points.

Amazon's establishment of its own streaming media platform, in the case of no film library, is to use its own priority user base to open up the situation; Hulu.com, on the other hand, has a film library of three major companies as its backing, winning at the starting line. However, there is still a lack of independent and original works in the follow-up, and there is no way to truly "synchronize" the viewing of new works, which also restricts the rapid growth of subscribers. After all, the previous old works are still not attractive.

"If the number of subscribers is 4.3 million, I'm afraid a zero or even two zeros need to be added to the purchase price." Facing Andre's Tucao, blue Li make complaints about her face.

Andy thinks it over and nods in agreement.

Andre pretended not to hear it. He picked up his wine glass and tasted it carefully. He allowed the silence to spread for a moment. Then he began to change the topic. "Sony really doesn't have much interest in operating streaming media platform. Crack's exclusive office is almost an abandoned department. Now there are only five employees in charge of daily operation."

Five... It's almost like abandonment. I'm afraid that even inside Sony, there are no employees willing to go to the streaming media department, which can be regarded as exile.

"At the beginning, I also prepared a proposal for cooperation, but seeing this, I simply put forward a proposal for acquisition. Sony didn't have much hesitation and made a direct offer. It seems that they think it's not a bad thing to get rid of this burden, but we still have some differences on the details and terms of the acquisition. They only want to transfer the platform, but the copyright must be calculated separately; I don't think it's a good deal. "

In just one month, Andre and Sony have played back and forth for many rounds. Even if Sony wants to get rid of the burden of crack, they still can't give up their interests.

"In the end, we reached a consensus that Sony would take a 20% share in the form of copyright for us $30 million. But... "Before Andre had time to speak out, he realized that the three people's eyes were all projected, not just a simple wait-and-see, the burning eyes also had a lot of power, which made Andre's words interrupt a little.

"I know that 30 million sounds like a fable. Even I'm a little bit surprised; However, there are other conditions. To get through the whole platform network, including the application research and development of online websites and other smart phones, as well as the follow-up negotiations, all of them must be completed by ourselves, which means that what we are acquiring is a semi-finished product. " Andre added the following words.

Lanli is still not very sensitive to business. He can't remember the market value of Netflix, Amazon and Hulu in 2017, but he can be sure that Netflix is catching up with Disney.

What does that mean?

This means that the market value of Nafi kingdom is at least 100 billion dollars, or even more, which is "100 billion dollars", which is beyond the reach of ordinary people in their lifetime; And now, with 30 million dollars?

Of course, as Andre said, first of all, Sony owns 20% of the shares in the form of copyright. Second, it's a semi-finished platform. Third, Sony has not paid any attention at all. Under the influence of many factors, the transaction price is so low that it can complete the acquisition only by relying on the remuneration of a film of blue ray; But the result was unexpected. He thought it would take at least $100 million.

However, it's no accident to calm down and think about it seriously: the billionaires in Hollywood and Wall Street may not be short of the $30 million, and there are countless rich people who can complete the acquisition. But who will buy a semi-finished streaming media platform, and then have to work hard to build the platform, but they are not sure whether they can make a profit? Instead of buying a semi-finished product, it's better to buy an island to be at ease.

30 million, which is just the first expenditure. If Sisyphus pictures really acquired the crackle, the price it will pay to fill the original film library and establish a complete streaming media platform will be one billion, two billion, or even more. The number of "10 billion" is absolutely not a joke.

A simple horizontal comparison can be made. In 2017, Netflix's budget for original content is US $8 billion, which is only in North America. At the same time, Netflix is still trying to open up the European and South Asian markets; Correspondingly, Amazon and HBO spend less than $2 billion on original content, while hulu.com, which is jointly owned by Disney, Universal Pictures and 20th century fox, has an investment budget of only $1 billion.

Of course, this is just a comparative data. When it comes to Sisyphus pictures, they are bound to make further adjustments according to their own situation.

However, it can be seen from the side that filling the original content library is a "bottomless hole", which must be carried out for a long time. The disadvantage of Nafi is that their original content accumulation is only a short ten years, but Disney, HBO and other giants have 20, 50 and even a whole century of rich accumulation.

So, how should Sisyphus film's online streaming media positioning be determined?

It's a huge subject, and it's far beyond imagination.

Andre left some room for reaction and thinking, poured a glass of red wine for himself again, and then continued to say, "I haven't made a deal yet, it's up to you now. If we start, there will be no turning back. We have to go on like this. Of course, if we are not greedy and move forward steadily, we can take the lead in formulating a plan of one billion yuan in terms of the proportion of investment in the first three years. But... "

Andre shrugged. "You should also know that everything in the Internet age has been updated too fast. Perhaps, online streaming media has reached its peak in just three to five years, and then started to decline. Our original content filling speed can't keep up with the rhythm of the times, so being eliminated is the only fate."

Such alarmist words, Andre said understatement.

"Of course, there is another possibility that we will not be able to make it successfully and go bankrupt without the elimination of the times." Matthew said in silence.

Andre didn't mind, "it's a possibility, of course. But for entrepreneurship, that's not our goal. "

"A billion dollar plan, right?" Lanli is a complete outsider when it comes to building and running companies. He can't help at all, and may even get more and more helpful. Therefore, he always keeps his ideas clear and doesn't worry about those potential possibilities. "If Sony Columbia is willing to take equity in the form of copyright, it's actually a good thing. I've always coveted their copyright library, Always refuse to play online, piled up in the warehouse ash, this is really too wasteful

Sony Columbia's film copyright library and music copyright library are second to none in the world, at the same level as Disney and Warner Brothers.

"Sony doesn't think streaming media online can recover too much profit." Andre explained.

"In this way, we can take a two pronged approach, first shooting movies, then filling the film library with the copyright of Sundance and Sony, and then shooting TV dramas, leaving the subscription audience with TV series, and then putting the independent film channel online step by step, so as to win by quality."

This is not the wisdom of lanli, but the experience summed up by online streaming media such as Nafi and Amazon. Lanli just copied it.

"As for investment..." Lan Li pondered for a moment.

Although the billion US dollars in the first stage does not seem to be an astronomical figure; But building companies doesn't work like this. They should make money with money, either with bank loans or with venture capital funds, to create more benefits in this way, instead of building their own companies with their own money - this is a method suitable for small cost companies.

At this time, Matthew interrupts lanli's thinking.