Chapter 1885

"Interstellar crossing" is officially promoted!

There is no doubt that this is the biggest news before the official launch of the summer program in 2014, because this is the strong cooperation between lenley and Christopher Nolan, because this is the last work of Warner Bros. in cooperation with legendary pictures. It has attracted countless eyes from the shooting stage to post production, and now it is in the battle for summer program, This science fiction film will also become an uncertain chess piece, and no one can accurately predict what impact it will bring.

According to the original plan, "Star Trek" is scheduled. On November 7, Warner Bros. is ready to make a full impact on the Thanksgiving box office market, because the core of the whole movie is family fetters.

As an aside, Christmas is traditionally the biggest family holiday in North America, but it's not.

First of all, the biggest and liveliest festival in North America is Halloween, because children and young people don't need to go home for the festival, which also allows them to Party heartily. The annual Halloween Parade led by New York is the biggest Carnival in North America, and everything makes the all saints' day very grand.

Secondly, the most important family holiday in North America is Thanksgiving, because Christmas is a gathering of "little families". People who form families gather in their own families to celebrate the holiday; Thanksgiving is a gathering of "everyone". All the children and relatives will come together to celebrate the holiday. Going home is the theme.

From the movie schedule, we can see that the box office market of Thanksgiving season is more potential than Christmas season. Many family movies choose Thanksgiving season, while more commercial movies are willing to enter Christmas season; As for the Halloween schedule, it must be the base of horror movies.

According to the official law of the United States, the fourth Thursday of November is Thanksgiving, and the whole Thanksgiving season lasts from after Halloween to the first week of December. The main groups in the film box office market are aimed at the family group. Of course, the fourth week of November is the core focus time of the family audience peak.

"Star Trek" chose the Thanksgiving schedule and decided to be released on the second weekend of November. As a science fiction film, the fetters of father daughter's emotions are the core driving force of the whole film. Choosing Thanksgiving to show will undoubtedly attract more family audiences, especially the concept of "going home" on Thanksgiving, which is a natural fit with the film, In terms of publicity, we can seize the inherent advantages.

But then things went wrong.

There is no doubt that the Thanksgiving schedule is in hot demand. The whole North American market, including "hunger Game 3: up", "dumb and Agua 2", "penguin in Madagascar" and other movies, is trying to seize the schedule. Even Warner Brothers itself has a "bad boss 2" ready to appear, which means that schedule collision is inevitable.

Among them, "hunger Game 3" is undoubtedly the heavyweight's biggest candidate in the whole schedule, and it is duty bound to seize the weekend of Thanksgiving holiday. But what about other works?

Disney officially announced "super Marines" to compete for Thanksgiving——

According to the Convention of previous years, Disney now owns Pixar and its own animation headquarters, in which Pixar is fighting for the summer file, while the headquarters is fighting for the Thanksgiving file, which has gradually formed a distribution mode. But this year, Pixar announced early to withdraw from the summer file competition because he was not satisfied with the quality of his works, which also makes Disney always hesitant about whether to modify the schedule.

Once upon a time, Disney seriously considered the possibility of "super Marines" fighting for the summer season, and used lanli as a gimmick. This cartoon has the possibility of opening up in the summer, which is the most prosperous period of the children's market in the whole year. Pixar Animation's dominance in the summer season box office market has been verified.

But in the end, Disney gave up the idea, because they were full of entries in this summer——

Led by "Captain America 2", there are six additional works, such as "million gold arm", "sleeping curse", "Galaxy guard" and "Michelin's fate", among which the absolute main force includes two Marvel works and one animated reality work, which has fully prepared the whole summer file; Now, if we add the "super Marines", it will really overflow. It is absolutely unwise for us to fight with ourselves.

As a result, Disney chose the original established strategy and arranged the "super marine" in the Thanksgiving schedule; And it's also November 7, the same day as Star Trek.

Two large-scale works aiming at the Thanksgiving family market collided head-on, and things became more subtle.

First of all, is it normal for the two major plays of the two major film companies to be so staged?

The answer is: it can't be more normal. Because "Star Trek" is a science fiction film, and "super marine" is an animated film, there are subtle differences among the target audience; At the same time, "Star Trek" is PG-13, special guidance level, which can be watched over the age of 13, while "super marine" is PG, guidance level, which can be watched by all children, but parents need to be reminded that there may be some content that is not suitable for children to watch.

This means that the target audiences of the two films overlap, but the core audiences are essentially different. "Star Trek" is still science fiction, attracting family audiences by the way; The "super Marines" focus on children, attracting parents with children.

Secondly, is it normal for two heavyweight works to be so classified?

The answer is: not common, but not rare. As a matter of fact, there is no direct relationship between the film work grading and the investment level, but it is more related to the market positioning, box office expectation, publicity plan and market direction; At present, in the market, heavyweight works avoid each other's schedules mainly because of the consideration of publicity cost. They hope to be able to drain more in the cinema as much as possible, without having to face additional competition. However, it is not impossible for Mars to hit the earth occasionally.

If it's in the initial filing stage, it's more frequent, because the next schedule can be changed at any time, mainly to see the film company's distribution strategy.

According to official data, the production costs of "Star Trek" and "Superman Marines" are both 165 million, which is definitely a heavyweight investment. Now it depends on the strategy of Warner Brothers and Disney. In fact, it's also the Thanksgiving schedule. As long as you avoid "hunger Game 3", you can still choose other schedules, Two works of this magnitude can be completely staggered.

In the end, is it normal for two films starring the same actor to collide head-on?

The answer is: very normal and very common. As for the schedule of the publicity period, it depends on the negotiation between the distribution company and the actors.

For example, "Star Trek" is stipulated in the contract, and lanli must cooperate with the propaganda of some talk shows, but "super marine" has no relevant regulations.

For another example, "super Marines" and "Star Trek" both require Langley to attend the premiere, so if they really hit the block, how to arrange the premiere still needs to be further discussed.

In any case, the schedules of "Star Trek" and "super Marines" collided head-on. In fact, both Warner Brothers and Disney were considering whether to postpone the release of "hunger Game 3" for one week or three weeks, so as to avoid "hunger Game 3" two weeks later. But the problem is that the other two schedules are not so good.

One week later, we have to face the sequel of the classic film "a Dai and a Gua 2". Although this is a medium cost comedy film, as the sequel of Kim Carey and Jeff Daniels after 20 years, the powerful power of the fan market is undoubtedly the key to be considered.

Three weeks later, we have to face the attack of "Penguins of Madagascar" and "bad boss 2". For Disney, we don't want "super Marines" and "Penguins of Madagascar" to grab the market; For Warner Brothers, "bad boss 2" and "Star Trek" are their own works, so they are even more reluctant to fight head-on. What's more, the next week's "hunger Game 3" continues to crush, which can't be ignored.

Just four weeks of Thanksgiving schedule, tossing and turning, it seems that there is no other choice.

After thinking about it, Warner Bros. took the initiative to seek change and officially decided to upgrade "Star Trek" to the summer program.

In fact, it's a difficult decision for Warner Brothers, but it's not an impossible choice. After the "Harry Potter" and "Batman" series have finished one after another, they lost control of the summer season file, and now they just rely on the "Hobbit" series to seize the year-end holiday file, But the lack of summer archives means that the competitiveness of the year-end box office is far from enough.

This summer, Warner Bros. has sent out six films in turn, "Godzilla", "Tammy", "Jersey boy", "single parent resort", "don't be afraid of the storm" and "if I stay". In terms of quantity, Warner Bros. is second only to Disney, and is the second largest of the six major Hollywood film companies. But in terms of quality, it's hard to say.

Of the six works mentioned above, only one "Godzilla" has invested more than US $100 million at a cost of US $160 million; Other works are all skittish, including two lightweight comedy films, a low-cost music film, a low-cost youth film and a medium cost disaster science fiction film.

Although "Tammy" is headed by Melissa McCarthy, "single parent resort" is Adam Sandler and Drew Barrymore, "Jersey boy" is Clint Eastwood... It seems that every work has a certain publicity gimmick and will not be completely submerged in the summer archives; But the magnitude difference can't be made up after all.

At the beginning, Warner Bros. hoped that "Star Trek" could be included in this year's summer program, but due to the unexpected interruption and delay in the shooting progress at the beginning of the year, it was forced to arrange the Thanksgiving program. Now, the completion speed of post production is far faster than expected, and it seems that it is not difficult to promote the summer archives.

The only question is: what about publicity?