Chapter 1887

There is always a default rule in the film industry: the more lack of confidence, the easier it is to withdraw or change files. The news that frequently changes the schedule again and again is just exposing their lack of confidence. In this way, they tell the audience, "you need to lower your expectations."; And only when you are really confident, you can choose to take the initiative to upgrade.

What's more, "interstellar crossing" is still promoted to the summer camp where people gather together to fight, which is even more commendable.

Aware of the difficulties, the pressure, and even the foul of the internal audition, Warner Brothers still showed the courage and courage to "know that there are tigers in the mountain, but they showed their full confidence to the industry and the audience in a tough way.

If Kevin tohara didn't lose his heart and lose his mind, because of his personal grudge with Thomas tour and Langley hall, or because he deliberately took "star crossing" as a victim in order to eliminate Barry Meyer's residual power in the company; So this kind of promotion can be regarded as a magic stroke.

After the internal audition, although the comments were generally positive, the profound theoretical level of "Star Trek" caused concern about the popcorn index, which undoubtedly cast a shadow over the future of the film.

Now Warner Bros. has chosen to take the initiative to raise the file. Although it is suspected of avoiding the confrontation between the "super Marines", the move of choosing the summer file is still a shot in the arm, which gradually dispels those doubts and worries. On the contrary, it begins to vaguely look forward to the release of the film, which is an important turning point for market confidence and box office forecast——

This gives the audience an impression: the quality of the film is excellent enough, Warner Brothers will not hesitate to raise the file to participate in the summer file battle, it is worth looking forward to! In addition to the strong lineup of director and leading actor CASS, Warner Bros.'s Propaganda Department consciously launched public opinion guidance, and even began to spread a new saying on the social network, "Nolan and DiCaprio collided with a wonderful spark, so now Nolan and hall can bring wonderful performances?"

Obviously, Warner Bros. doesn't fight unprepared war either. Before the official promotion, the publicity and Distribution Department has formulated relevant strategies to ensure that the promotion can have more positive effects; But in fact, Warner Bros' choice of the summer program is also a well thought out decision. Careful review and decision-making is definitely not as brave and decisive as it seems.

The first is the competition before the official Premiere of Star Trek..

In the fourth week of May, "X-Men: reversing the future" was released.

In the first week of June, "the curse of sleep" and "a million ways to die in the west" are on.

In the second week of June, "Star Trek" is on.

Warner Bros. has chosen a very ingenious schedule, avoiding the positive impact of the continuous pressure of the next week of "X-Men: reversing the future", and taking the initiative to meet the "sleeping curse" and "a million ways to die in the west".

"The curse of sleep" is a model of continuous withdrawal. Directed by Robert Stromberg, the director who has won the best art director Oscar for "Avatar" and "Alice in Wonderland" for two times, takes charge of the director for the first time and stars Angelina Jolie again four years later, The classic fairy tale "dreamer" is reinterpreted from the perspective of witches.

Disney is very lack of confidence in this work. It has been transferred twice, and a remake has been made; In addition, the feedback attitude of the internal audition is also ambiguous, and everyone seems to be secretive. They are full of worries about this 180 million dollar work, especially Robert Stomberg, who is in charge of the director for the first time, has not won the trust of the producers and critics - excellent art guidance does not mean that he can become an excellent director.

In short, the future of "sleeping curse" is uncertain, but there are doubts about its quality.

At the same time, "a million ways to die in the west" is a medium cost comedy film. The cooperation between Seth McFarlane and Charlize Theron is really worth looking forward to. It can even be said that it is the most high-profile comedy in this summer's program; However, restricted by the market feedback capacity of comedy works, even if the box office is booming, the congenital defects on the level of magnitude are still lack of enough pressure ability.

What's more, "Star Trek" and "a million ways to die in the west" do not confront each other in the first week, but face the next week in the first week, which further weakens the box office pressure ability of comedy films. Even if this comedy turns over the adverse decline, its market diversion ability to "Star Trek" is limited.

In this way, neither of the two works in the first week of June will bring much pressure to "Star Trek" - and there is no conflict in the theme.

The second is the competition of "Star Trek" in the same period and subsequent release.

In the second week of June, "Star Trek" and "mistakes in astrology" will be released simultaneously.

In the third week of June, "dragon and tiger youth team 2" and "dragon Trainer 2" were released simultaneously.

In the fourth week of June, "think like a man 2" and "Jersey boy" were released simultaneously.

It can be seen from the number of released works. It's a tiger's den. The average premiere frequency of two new works every week is the whole June. The box office market of the whole summer season has been squeezed out. The fierce competition is appalling. It's no wonder that Disney doesn't want to join in any more.

However, it is worth noting that all of the above works are medium and lightweight hejiahuan works, mainly sequels, which also means that the audience market is relatively fixed; At the same time, its types cover comedy, animation, love, action and so on, but there is no science fiction. More accurately, from the release of "X-Men: reversing the future" to the release of "Transformers 4", there is only "Star Trek" in the whole four weeks.

This is Warner Brothers' plan: win in danger!

Of course, staying at Thanksgiving is a choice. The confrontation between "Star Trek" and "super Marines" may not have no chance. The thrilling degree and intensity may not be as high as that of the summer vacation. The winning rate of "Star Trek" may still have the upper hand; However, interest and risk always go hand in hand. The higher the risk is, the higher the interest is. The market potential of summer archives is unmatched by Thanksgiving archives.

In addition, Warner Bros. needs summer blockbuster works to boost the box office. Otherwise, they will face a severe development vacuum after the end of hobbits and before the establishment of DC Universe, which is undoubtedly very challenging. Even if they are conservative, such as Kevin Kobayashi, he still makes a big gamble.

If you don't enter the tiger's den, you'll get the tiger's son, won't you?

From a theoretical point of view, the "star crossing" may not have the chance to explode the box office in the June 6 period; However, the market competition of summer stalls has never been a theoretical victory. The only way to know whether it is a mule or a horse is to take a stroll.

What if you lose at the box office? Kevin hirohara does not seem to have too much loss. He can still easily seize the opportunity by packing up and transferring the responsibility to Thomas tour and Langley hall. Everyone thinks that Warner Brothers is a little crazy, but Kevin choyuan is quietly showing his wisdom and courage.

There are expectations, curiosity, worry and doubt. However, after the official launch of "Star Trek", the grand Premiere is coming.

But at this time, the absolute hero of the premiere still did not return to the main continent of North America. It seems that the premiere may face the danger of opening the skylight at any time, and the "star crossing" crew is helpless, which is one of the links that Warner brothers can't control

After the temporary promotion, the schedule of lanli became the biggest problem. According to the contract, lanli must cooperate with many publicity work of "star crossing"; However, it is also stipulated in the contract that all publicity itineraries must be notified to lanli one month in advance, and the itinerary needs to be fully adjusted with lanli. Lanli has the initiative to change the time.

Now "Star Trek" and "Jurassic world" have encountered such a problem:

Lanli's shooting work in Honolulu is still not over, and he has no way to rush back to the North American mainland to participate in the early publicity work. Now Jessica chastan, Anne Hathaway and others have continued to accept media interviews and participate in the early publicity work, while Langley is still absent.

"Star Trek" crew anxious, but can only bear to constantly urge Andy Rogers, as for Langley? No one's rushing for lanli right now.

It's not that they are afraid of Lan Li's anger or rage, nor that Lan Li's face will be shaken, but that they know Lan Li's character - acting is in the front row and other things are in the back row; Everything is easy to say, but the principle will not change. Even if the crew's publicity and distribution staff directly find lanli, they can't change lanli's decision. Instead, they constantly harass Andy, which is more practical and effective.

The time for the premiere is approaching day by day, but... Lanli still doesn't show up.

The staff of the Star Trek publicity and distribution team have been forced to go crazy, but what can they do?

On the one hand, Warner Bros.'s top tycoon arbitrarily promoted the whole propaganda team to the edge of the cliff; On the one hand, the top actors in Hollywood pyramid are stubborn, all the urging and harassment are ineffective, further hanging the whole propaganda team on the cliff.

They can't blame Kevin hirohara, they can't kidnap Langley hall, and finally? In the end, they can only laugh at themselves for fun. Gradually, they are in a Buddhist state. Since they can't manage it, they should enjoy it. Anyway, they have tried their best. Andy has made a promise that on the day of the premiere, Langley will definitely appear on the red carpet of the Chinese theater.

What if the window is opened? Let's open the skylight. What else can we do?

Monday, June 2, with two days to go before the premiere, Langley is still filming at the gulanni ranch.