Chapter 1907

The working group responsible for the publicity and distribution of "Star Trek" is undoubtedly the most surprised and unexpected at this time. They all know the energy of lenley clearly——

At this time, lanli has surpassed countless peers in the industry and has become a popular symbol. Just like the Beatles, Michael Jackson, Madonna, Marlon Brando, Audrey Hepburn and so on in their peak period, their every move can affect countless eyes and easily create a popular trend.

But objectively speaking, after entering the Internet age of the 21st century, such a top star has gradually disappeared.

On the one hand, the existence of social networks has broken the sense of mystery. Mysticism is no longer a point of publicity and marketing. Even the top stars have to take off their aura and enjoy themselves with the people, which has also changed the whole business model.

On the other hand, because of the gradual rise of grassroots stars and national entertainment, from talent shows to social networks, every ordinary person has the possibility to stand under the spotlight, and everyone can create their own flash moment.

Naturally, from the 1960s to the 1980s, the glory and glory of the golden age will be gone forever, because the times have changed, the mode and environment have also changed, and the top stars in the contemporary environment have also been redefined - their exposure and popularity are far beyond the golden age, But their unique influence can never go back. They have really entered the era of national entertainment and national shine. Ordinary users can also have tens of millions of fans on the photo wall.

Superstars, do they really exist?

"Hollywood never had a superstar."

This is a report from "variety" magazine, a professional and authoritative media in Hollywood. Although the title is a little scary, the content of the report is particularly clear and accurate. It is not because the influence of actors and singers is weakening, but because the changes of the times have caused fundamental changes in the whole industry system. Finally, it comes to the conclusion that in contemporary society, The word "superstar" has lost its original meaning. Hollywood has officially entered the era of all-round prosperity, but it can no longer find the top superstar in the traditional sense.

Including blue.

"Variety" magazine wrote this report around 2012 - at that time, Langley was already in full swing, showing an irresistible posture. The great success of "crazy love" and "tomorrow's edge" made him into the top ranks, while "les miserables" in the west end of London became the turning point for Langley to further prove his strength, but the article still thinks that, It's hard for lanli to have the influence of a traditional superstar. Perhaps the breadth level is further expanded due to the existence of the network, but the depth level is limited by the impetuousness of the times and can't match the peak.

As one of the most authoritative and professional media in the industry, the comments of "variety show" are undoubtedly persuasive, and the facts have proved their views to a certain extent——

Since the achievement of egot, lanli has always been in the whirlpool of negative news. Whether it's behind the competition in the award season or not, the masses of social networks have paid for it. Lanli's seemingly "flawless" career, low-key and introverted to avoid all negative news, has still become the target of innumerable netizens' criticism, Even "hate blue rite" once became political correctness, it seems that everyone is defending their moral bottom line.

The only problem is that no one can tell what the "moral bottom line" is, and where the attacks and false accusations come from.

SuperStar?

Langley is just another actor. Even though he is at the top of the Hollywood pyramid, the concept of "superstar" is not the same as that of a superstar in the golden age.

The publicity and distribution team of "Star Trek" clearly understood the influence of lanli, and they also actively used lanli's influence to create more waves. However, obviously, they completely underestimated lanli - or wrongly estimated the breadth and depth of lanli's influence.

At least in Don Quixote, the significance of Langley's existence has been far away from the shackles of an actor and even a superstar, and has its own aura.

Lanli's every move, every word and every action, and even lanli's every choice in his career and life are imperceptibly influencing don Quixotes. What's more incredible is that Don Quixote is not only composed of young people of the millennial generation, but also spreading all the way to generation Y, generation X and so on. His powerful influence is far beyond the aura of an actor and is becoming a symbol of the times.

Such appeal and influence are following the footsteps of those top stars in the golden age, and have a place in the whole society. From the film itself, it radiates to fashion taste and lifestyle, and then extends to life attitude and philosophy, All aspects are exerting their own unique influence on the trend of society. This skill is the real "superstar style".

Of course, it's too early to say "time mark". Langley's influence beyond Don Quixote has yet to be tested by time. After all, Langley's insistence on the road of music and performance is too small and unique. Just like Andrew in the "pop drummer", the general public can't understand his choice. They want to leave their own brand or even logo in an era, Then only time can witness.

Today's premiere is proving this point. Members of the publicity group can clearly notice that the whole social network platform is filled with the topic of "star crossing" at the speed visible to the naked eye. The appearance of all the guests before is no more than the appearance of Langley.

It's cruel to say that, but it's true.

Now, the whole social network platform is talking about the premiere of "Star Trek", and countless netizens are slow to respond to it

"I've raised my file! How do I remember it was on Thanksgiving? "

"Wait, wait, this is my annual expectation. Is it going to be on this week? How can I remember the end of the year! "

"Warner Bros. raised the file without notice. What's the matter?"

"Get ready to buy tickets right away and watch it on the weekend. Definitely one of the most anticipated works of the year. "

"I was still curious last week about how I saw the poster of Star Trek, but I didn't expect that it was really promoted. What's the matter?"

"Ah, young master, are you going to fight for summer vacation? Do you want to recreate the glory of "tomorrow's edge" Interstellar crossing "rush!"

"Can anyone explain: what kind of movie premiere is this? Why am I not impressed at all? "

"What kind of activities did Lan Li attend? I remember, didn't he disappear after the Oscars? "

"What movie? What kind of movie is this? "

Looking at the vast discussion on the whole network, tweets are quickly brushing the screen, and they have spread completely in less than half an hour. In fact, members of the publicity group are a little discouraged——

They have been working hard for nearly three months, but they still can't compete with Langley's debut. What is this? Are all their previous jobs a waste of time? Furthermore, if lanli could join the publicity earlier, would the effect be better and would the box office of the film premiere be more confident?

But this is life!

"At least, Langley showed up on time, didn't he?" Someone in the temporary office raised his voice, and then others began to comfort each other: no matter what, the publicity effect is excellent, which is the most important thing; And lanli can create such a topic, which is one of the sources of courage for Warner Brothers to raise the file, isn't it?

The heat wave of discussion extends all the way from the red carpet to the Internet, and then refracts to countless corners of real life through the computer screen and mobile phone screen. In this way, it covers the whole of North America, and the premiere boom of "Star Trek" really begins.

All this, is blue on the red carpet, but know nothing.

Langley stood on the red carpet and began to chat with Graham for a little while. Then a black limousine was parked next to the red carpet Road, only five minutes behind Langley. This also made the fans around start to stir up, wondering who was so stupid to follow Langley on the stage?

It's really impolite - because it's the premiere, that is, the main venue of Langley, and it's impolite to take away the focus of the host; And it's also because... Who's going to follow Lan Li on the stage? Even if he could have been the focus, he would have been the foil immediately, OK?

But unexpectedly, Lan Li said goodbye to Graham with a smile, turned and walked to the red carpet, just like a gentleman waiting for his female companion to appear on the stage, waiting quietly, putting all the reporters and fans aside. What's the matter?

Then Paul Walker showed up.

It's Paul!

It's Paul!

The questions that just came out of my mind were answered. If it was Paul, then everything would make sense. Langley not only didn't care, but also actively welcomed Paul's presence as the host, because every audience and reporters on the scene clearly knew that this was the first time Paul appeared in public after the car accident.

At the same time, Paul chose the premiere of "Star Trek" as the stage for his public appearance, and the intention of coming to support his friends was obvious.

Even the temporary office of the Propaganda Group couldn't help cheering——

"Paul Walker appeared for the first time after the accident", just this news headline is enough to detonate the whole of North America. Even if the news may take away all the light of the premiere, the name of "Star Trek" will follow the news everywhere, and the publicity effect of the premiere will be maximized, which is enough.

Can things be more perfect?