Chapter 1927

"Look forward to the above. I think it's better than inception..."

"I'm very conservative and I don't like it very much. However, it's OK to score 60 points. I think I can score 70 points."

"Wonderful! marvellous! I want to scream now! I think it's not only this year's summer program, but also the best commercial blockbuster since last year's summer program! "

"The space part is still too few, which is a bad comment; But the emotional part of the resonance has increased, and this praise, on the whole, I think is the best so far this summer

"Am I alone? I wonder all the way: where is Langley? Ha ha ha ha! I mean, I didn't connect him with the father of two at all, but it also showed that he was very good. As for the movie, I think it's good. It's worth going to the cinema. "

"It's Nolan! That's all I have in mind right now. "

"I like it. I really like it. I like it very much. I can't describe it in words, but the viewing process is really a pure enjoyment."

"I... Er, I don't know how to describe it. Half like it and half hate it. Maybe we need to calm down and think about it later. "

"Ah! Best of 2014! The best half year so far! without doubt! One hundred points, no, I hope to give it one hundred and twenty points. It's really great! "

After the premiere, the audience stayed on the streets for a long time just like a carnival. They sang, celebrated and enjoyed themselves. They rushed to share their ideas. This scene reminds us——

"After the premiere of Star Wars prequel."

This is Gavin's original words for writing news, but he also specifically mentioned that "Star Trek" is not a sequel or a huge series of adaptations. Naturally, there are no fans, and the scene and scale are far from comparable to "Star Wars prequel"; However, all the audience stay on the scene, can't wait to complete the communication, trying to find a little partner who has the same idea with themselves. That kind of uncontrollable joy really has many similarities.

According to Gavin's post screening sampling survey at the gate of the Chinese theater, it is found that:

62.5% of the audience like movies, and 12.5% of the audience hate movies. In addition, 25% of the audience are uncertain - it may be that the impression is relatively mediocre, it may take time to precipitate, it may be that the good is mixed with the bad, and finally all of them are classified as uncertain.

Fifty percent of the audience said they were looking forward to it, 31.3 percent said they were looking forward to it, and 18.7 percent said they basically met the expectations.

84.4% of the audience were willing to recommend to their friends, while the remaining 15.6% said that their friends should not like such movies.

In fact, during the sample interview, only one audience said that he didn't want to go into the cinema to watch the second time. All the other audiences agreed that they would watch the second time after the film was officially released, which had nothing to do with likes and dislikes, It's more because "Nolan's films really need to be watched repeatedly", "visual effects are worth coming to the cinema again", "maybe you will change your mind after watching again" and so on.

Finally, the sample survey consists of 60% male audience and 40% female audience; In terms of age composition, 87.5% of the audience in the 25-49 age range, and 12.5% of the audience outside this range.

In fact, it can be seen from the composition of the sample objects that the proportion of women is far higher than that of the normal audience structure of science fiction films; At the same time, the young audience is far more than the group composition of the public stage. It can be seen from the side that there are still many uncertainties in the sample of sampling survey; In addition, the premiere is originally a gathering place for enthusiastic fans, and the word-of-mouth is often better than the public stage.

Nevertheless, the sampling survey of American weekly still provides a window for people to make a judgment on the success index of the premiere

For now, at least, it should be the most successful premiere in 2014; And the feedback from the audience once again proved the worries and considerations of the critics during the previous internal audition. Is "Star Trek" too abstruse? Or is it too much power in the emotional part? Or is the theoretical part too bold and too risky? Most importantly, can the summer market accept it?

The feedback from the audience at the premiere is not mixed - in fact, the praise is far higher than the criticism, but there are many audiences who hold uncertain views. Obviously, we all need more time to digest and precipitate. From the perspective of commercial attributes, it should not be comparable to "Inception".

After the release of inception in those years, film critics gave a relatively fair and upward evaluation - 74 points in the comprehensive evaluation of the media; The audience said that although they couldn't understand it, they really wanted to cheer for it. The excitement and excitement were enough to make people scream. Then the IMDB score and cinema score also proved the audience's support, which also created a prerequisite for the box office explosion of the film. But even so, the North American box office of "Inception" still failed to cross the 300 million threshold, Brain burning movies still limit further outbreaks at the market level.

Now, after the premiere of "Star Trek", it has produced a slightly dull echo among the audience, lacking a burst of joy and excitement, and failing to really ignite the passion. This also makes the film fail to show the popularity and momentum comparable to "Inception" in terms of market feedback, Part of the reason is that the positioning and core of the two works are different, so is the viewing experience.

In fact, "Inception" is too brain burning, which restricts the further breakthrough of box office; And "star crossing" focuses more on the emotional level, but can be closer to the audience and move the audience. Maybe it's just a potential possibility that the film can achieve unexpected results in the summer box office.

Just as the two boyfriends in Gavin's interview said, "this is not hard science fiction", which is a disappointment for science fiction fans, but may become a bright spot for other ordinary audiences.

In any case, the Los Angeles Premiere of Star Trek successfully ignited all the discussion——

From lanli's Hawaiian shirt to Paul's surprise appearance, to the appearance of Marvel series actors such as Chris Evans and Scarlett Johnson; From the star studded guest lineup to the atmosphere of the film festival after the premiere, and then to the heated disagreement after the film viewing.

All of them are attracting attention to "Star Trek", not to mention how the word-of-mouth and comprehensive reviews will develop, but now it is certain that the number of netizens who know that "Star Trek" has landed in the summer archives and will be released soon is growing at a high speed in a tsunami like manner. From the perspective of publicity purposes, This is definitely the most successful movie premiere of the year.

Without waiting for the discussion to spread further, the "Star Trek" crew arrived in New York the next day and attended the premiere for the second day in a row.

Compared with Los Angeles, the premiere in New York was less suspense and less madness, and the overall cultural atmosphere became more intense——

Warner Brothers created another premiere scene based on the urban atmosphere of New York, and set up a library with the concept of physics laboratory, just like NASA in the movie. It moved all books, all research literature and all discussion blackboards to the scene, creating an atmosphere where the "save all mankind" project was born, So that the audience can really be on the scene.

Similarly, the New York premiere's guest lineup is quite different, with Kate Blanchett, Rooney Mara, Felicity Jones, Damien chazere, Jack Gyllenhaal and the Cohen brothers all showing up. We can even see Ben Affleck and Jennifer Garner supporting each other, It perfectly presents the cultural differences between the east coast and the west coast.

After the New York premiere, the post show interview session lasted nearly an hour. Different from Los Angeles, New York audiences really began to discuss black holes, wormholes, interstellar travel, time reversal, five dimensional space and other theories, and even put forward many questions to Nolan.

In the face of such a scene, Lan Li can't help joking, "can the other actors punch in first?"

However, Nolan was more comfortable and more enjoyable. He shared many ideas and opinions with the audience. The staff on site reminded the premiere that it was time to end. On the contrary, Nolan stopped the staff and continued the interview. He really welcomed these questions and challenges with open arms.

"I'm not a professional physicist or astronomer. Of course," interstellar crossing "is not a documentary film that discusses science completely; But I always think that it is very important to respect scientific facts. The existence of those doubts just shows that the topic we want to discuss resonates. It reminds me of Lanley's work gravity last year. To be honest, Lanley and I also discussed many details about that film; So, I'd like to welcome you to join us. Maybe other audiences can give answers to the questions that I can't answer. "

At the end of the premiere, Nolan once again generously invited all the audience to join in the discussion, which also put an end to the New York premiere.

First, Los Angeles, then New York, and then there will be premieres in other cities. However, the first stage of publicity work has come to a stage for the time being, and then there will be a tense moment for the official lifting of word of mouth.

Praise?

Or bad comments?