Chapter 1934

At the box office on Friday, "Star Trek" and "the mistake in star luck" were almost tied. Two young actors joined hands to embarrass Langley hall, who has been in Hollywood for five years, and broke out the biggest surprise since the start of the new year in 2014. This also made the latter instantly win the attention of the whole Hollywood and even the whole world. Everyone was curious:

Who is the nobody who is likely to pull Langley off the horse?

As a matter of fact, "the mistakes in astrology" is indeed a small cost work, but it is definitely not a nobody.

In the first week of June, all the attention was focused on "Star Trek", so that another film released at the same time was completely ignored——

More accurately, this work is the first week of June, the original "champion" and "Star Trek" is the intruder of the nest of the magpie, but because of the weight and CASS, it steals all the light, and in an instant, it falls into an unknown dilemma, which is very sad.

This work is "the fault of the stars.".

The only consolation is that the investment cost of "Star Trek's fault" is only 12 million yuan, not to mention the summer stalls. Even in the coldest autumn stalls of the year, it is also a featherweight work of small sampan. Under the light of "Star Trek", being ignored is not the end of the world.

As a matter of fact, it has nothing to do with the sudden promotion of "Star Trek". In the summer season when stars gather and shine, the "mistakes in Star Trek" has never been a highly anticipated seed player. Before Warner Bros. decided to raise the file after careful consideration, the situation was different

In the first week of June, there are two summer works to be officially released, one is lightweight and the other is featherweight.

"Fearing the storm" is a work produced and released by Warner Bros. with an investment of 50 million yuan, the director Steven Quale has a good start——

He has a close relationship with James Cameron and has a long history. He used to be an editor of "abyss". Later, he served as the deputy director of "Titanic". Later, he took charge of the director and deputy director of visual effects of "Avatar". Three years ago, he took charge of the director of "death comes 5" alone. This is his second time as a director.

The film uses TV actors as the main team, among which the most famous actress is Sarah Wayne Callis, who is famous for her "prison break"; The hero is Richard Armitage, who made a breakthrough in the British drama MI5. He later appeared in the American Series Hannibal, Captain America and hobbit.

As expected, "fear the storm" will be the main box office contender in the first week of June. Disaster movies can always find a place in the summer archives. However, after Warner Bros. revised its distribution strategy, the work fell victim. Even if Steven quiry and James Cameron have an unusual personal relationship, the former is not the latter.

"Not afraid of the storm" was replaced in the second week of August, and many works, such as "Ninja Turtle: the age of mutants" and "Michelin's fate", were crowded in the same schedule.

Not to mention the box office prospects of "not afraid of the storm", the attention is still locked in the first week of June——

In this way, the "mistake in astrology" has changed a competitor, from "fearing no storm" of 50 million magnitude to "interstellar crossing" of 165 million magnitude, and the opponent standing in front of him immediately becomes a giant beast.

For 20th century fox, the producer and distributor of the film, it has not changed much.

Because no matter they are against "fearless of storm" or "interstellar crossing", they are not optimistic. The 12 million investment in the summer bayonet competition is just a boat in the vast ocean. In the final analysis, they still need to focus on themselves. This is more a competition between themselves, It is the best policy to formulate correct propaganda methods.

"The mistake in the stars" is a work under the trend of film adaptation of teenagers' novels in recent years. It tells the love story between two teenagers suffering from cancer. The original work is from John Green, a contract best-selling author of the New York Times, It can be seen as the teenager version of Nicholas Sparks.

In the past five years, the trend of youth novel adaptation has become more and more popular, but on the whole, some sci-fi or magic works such as "Twilight", "hunger game" and "dissidents" are more and more popular, while pure love movies have gradually declined, and even Nicholas Sparks' adaptations are getting worse and worse at the box office, This is especially true for other adaptations. At the beginning, the prospect of "mistakes in astrology" was not optimistic.

When fox decided to adapt the project in the 20th century, he submitted the script to lanli. After hearing that lanli was very interested in the script, the confidence of the production team soared, which gave the project a green light; Even if Langley missed because of the schedule, 20th Century Fox finished all the production step by step.

However, the investment cost is only 12 million.

"The mistake in the stars" finds the new generation of actors shailene Woodley and Ansel Elgort as the leading roles. Both of them are young actors with little reputation. Considering the light production cost, this choice is completely understandable——

The actors who played twilight at the beginning were all young people of unknown origin.

Ansel is a rookie actor. He has just turned 20 years old. Last year, he first appeared on the big screen with the new version of "the witch Carrie". This "the mistake in the stars" is his third film.

His father was a professional photographer, his mother was a ballet dancer, and later he ran an opera company. Growing up in the upper west side of Manhattan, Ansel is a young "performing family". His career as an actor is even more smooth. He won the chance of "the witch Carrie" after playing in one work on Broadway, and then won the chance of starring in many works, including the actor of "the wrong in the stars".

Xie Lin was born as a child star. She has been frequently active on small TV screens since she was five years old. The 2008 drama "secret language of youth" brought her into the public eye for the first time. Her outstanding acting skills even gained attention earlier than that of Jennifer Lawrence.

Three years ago, she collaborated with George Clooney on a number of Oscar nominated works "posterity" and won a lot of attention, which officially announced her transformation from a child star to a young actor. But for the time being, she has not met any works that can stand on her own and shine brilliantly, and more importantly, she plays the role of teenagers in independent films, She also needs to wait patiently for her own opportunity to appear, in this case, she and Ansel met.

In the 20th century, fox chose Ansel and Schelling as the leading roles, which is absolutely a "lovely" accident - because almost in the same time, the two actors were selected into another film work, Summit Entertainment is responsible for the adaptation and production of "dissidents". Such a coincidence has also become a turning point in the career of the two actors.

"Dissidents" has been on the court line ahead of March this year. Although this work has not been as popular as "hunger game", the achievements of 150 million in North America and 288 million in the world are very positive for the first work of the series. Considering that the production cost is well controlled at 85 million US dollars, This also makes the peak entertainment smoothly through the box office dividend back to the original, after the surrounding can also achieve profits.

Among the "dissidents", Ansel and Schelling play a pair of brothers and sisters; In the "astral error", Ansel and Schelling will play a couple.

Unintentionally, the good achievements of the former create a propaganda space for the latter, which also makes the interaction heat of "the mistakes in fortune" on the social network remain high all the time. Unconsciously, it seems that the huge box office potential has erupted, showing the possibility of making a little surprise, This is what Fox and peak entertainment did not expect in the 20th century: could this be a good accident?

Maybe the "mistakes in astrology" is not a high-profile project, but it has gathered a lot of hot topics.

Especially on the social network platform, the two works of "the divergent" and "the mistake in the astrology" are adapted from the youth novels, and the audience groups overlap with each other, which makes the audiences who like "the divergent" turn their attention to "the mistake in the astrology" for the first time. Fox hardly spent much effort in the 20th century, Let the latter's network heat soar, even in the fierce competition in the summer file also captured a group of their own specific audience——

Not to mention the "Twilight city" which has created numerous historical records, the "hunger game" which is still in the process of plundering money is the best case: the fixed audience of youth adapted films have the potential to burst out incredible box office energy. The only problem is how the film companies should develop this market.

"The mistakes in the astrology" mistakenly find the right way at the right time, and "the right time, the right place and the right people" seem to have all collided together. Next, it's up to this work to play its own role - how about the quality of the finished product? What about the charm and spark of the two stars?

However, the "Star Trek", which failed to break out in the early stage of publicity, ushered in a full-scale boom after the premiere. It instantly showed the powerful momentum of a giant, easily crushed a number of competitors, and returned to the top position of the most popular works in early June. The battle for summer box office seems to be back on its original track again, "The mistake in the astrology" was silent again before he could cheer.

This is the whole background of the story. The two works of "star crossing" and "mistakes in astrology" are painted at the same time, and then... The world is in chaos.