Chapter 1948

In the second week of June, the total weekend box office in North America reached 233 million, easily surpassing the highest box office data in 2014 just created in the previous week, setting a new record for the second consecutive week, truly pushing the summer box office market to the peak; At the same time, it became the highest weekly weekend box office figure since the third week of June 2013.

In the third week of June last year, "monster University" and "zombie World War" premiered head-on, while "the end of the world" and "Superman: the body of steel" were the second week. In addition, there were "speed and passion 6", "human clearance plan" and "monsters" and other works, which jointly produced 240 million single week weekend box office data, showing outstanding performance.

Unfortunately, after that, the North American market has never erupted with such huge energy. After all, it's really hard to see all the works coming out together in the same week and win-win situation together.

What's more surprising is that at the end of 2014, the second week of June and the first week of June respectively ranked the first and the third in the box office of a single week of the year, while the second was the last week of the year. Relying on the advantages of the Christmas holiday, "hobbit 2", "hunger Game 3 (Part 1)", "magic black forest", "indestructible", "magic black forest" and "magic black forest" "Wonderful night 3 of the museum" and "super Marine Corps" jointly produced 209 million box office figures.

In other words, "Star Trek", "dragon and tiger youth team 2", "dragon training expert 2", "sleeping curse" and "the mistake in the star luck" and other works all broke out in the second week of June, and they became the annual one week weekend box office champion in 2014. This achievement is absolutely unexpected by all the people in the industry, which is beyond the expectation of people.

Who would have thought that the North American film market weekend, which is composed of a brain burning science fiction, a brainless comedy, a word-of-mouth animation, a black fairy tale and a romantic love, could actually surpass the weekend led by super blockbusters such as "Captain America 2", "Galaxy guard", "hunger game 3 (Part 1)" and so on, and really ignite the market enthusiasm?

Among them, the first week and the next week of the release of "Star Trek" are both hot topics. For two consecutive weeks, the audience's enthusiasm for entering the cinema has been rekindled again. In the year-end box office list, these two weeks both ranked in the top three, which also proves once again that the topic effect of the name "Langley hall" is still unparalleled in North America.

Do you still remember the considerations of media reporters and people in the industry?

After the fall of the superstar, should we rely more on the adaptation copyright to pull the market? The second week of June gave a slightly different answer: to be sure, adaptation rights are still crucial, as are "the curse of sleep" and "the mistakes of the stars."; Moreover, the market driving force of sequel works is still worthy of affirmation, as are "dragon and tiger youth team 2" and "dragon training master 2". However, the core driving force that really affects the market is still the quality of works.

"Excellent works will not be abandoned by the market". Even "Captain America 2", "X-Men: reversing the future", "dragon Trainer 2" and other word-of-mouth works have not been able to bombard the box office market as expected. Even the box office of the first week of "Star Trek" has not been able to generate amazing energy, but these works can still find a place in the market, And the audience will live up to the unique experience of these works——

About 24 months later, looking back again at the fact that many of the summer season's word-of-mouth works in 2014 failed to push the box office to the peak, the online streaming media represented by Nafi gradually became prominent

It's not that the works of word-of-mouth are no longer attractive to the audience, but the advanced network and mobile devices have changed the audience's viewing habits. Many works can be viewed at home. At this time, going to the cinema is no longer a part of leisure life. It's more like a date, a party or a ritual activity, Choosing movies naturally tends to be more interested in what you are interested in or what ignites social networks.

Then, the motivation for the box office boom in the second week of June becomes clear

After the collision of two sequels, four works of word-of-mouth, and the unique charm of "Langley hall", the audience took the initiative to go out of the house and go to the cinema to express their support, just like a party carnival, sitting on the seats of the cinema and enjoying the viewing frenzy.

Standing in the river of history, you can feel the significance and weight of the second week of June 2014, which really has great enlightenment for the film industry.

Undoubtedly, this is a very interesting thing.

However, people often can't catch the context of historical development, they can only feel that "this is really a unique weekend", and "interstellar crossing" has become the biggest winner.

From the ambiguities of the internal audition, to the uncertain future of the forced promotion, to the magnificent premiere, and finally to the ups and downs of the premiere weekend, this "space drama" - not "space opera", which "lacks a hard sci-fi core", finally successfully awakened the slightly dull North American market and won the box office harvest again!

Netizens on twitter put forward a very interesting point of view: "I'm already looking forward to the restart of Jurassic Park. Can I see Langley hall fighting dinosaurs alone then?"

This is making fun of Hollywood's "heroism" movies.

Including Arnold Schwarzenegger, Tom Cruise, Bruce Willis, Keanu Reeves and many other action actors, they have all performed the drama of "fighting the world alone" on the big screen, pushing personal heroism to the extreme - in fact, in all superhero movies, why not?

Now, lanli is undoubtedly the top candidate of "personal heroism" at the top of Hollywood pyramid. If we put lanli and dinosaurs together separately, and then look forward to a drama of "lanli vs dinosaurs", it will be very interesting, even surrealistic.

As a result, twitter began to open its brain.

"Blue gift, one handed Tyrannosaurus Rex!"

"Lan Li captured the pterosaur and came to the world!"

"Lanli saves the Jurassic world!"

And so on, and more and more intense, unconsciously become a new hot spot on twitter, from "interstellar crossing" to "Jurassic world" are benefiting.

Warner Bros. propaganda team is very smart. They joined the battle of ridicule from an official standpoint for the first time. They officially produced a group of pictures, "lanli vs. black hole". They deliberately made the black hole look like lanli sending shock waves, just like a scene of a Super Saiyan or some comic book, and then turned lanli into a superman in the universe, Shunshi also "made" a set of Superman's war robes for lanli, and the image of underpants wearing out instantly became popular on the social network platform.

"Is the young master going to play superman

"No, it shouldn't be Superman! Young master should play young master! Master Langley as master Bruce Wayne

"This is probably the funniest version of Superman since Nicholas Cage? Ha ha, young master's temperament is really not in line with Superman, he should play Batman

"Warner Brothers really don't think about making young master play superman?"

"Does this mean that Langley is finally going to play a superhero?"

In this way, the discussion frenzy was pushed to a new peak.

However, the publicity team of Universal Pictures has not been able to keep up with the pace of the Internet. There was no official movement, and the "Jurassic world" production team was not able to help until Steven Spielberg reminded them.

When the official action of Universal Pictures comes out, there are already pictures of "blue gift vs. Tyrannosaurus Rex" all over the Internet, and everything must be thanks to "Brando Mania".

The number one supporter of lanli on the social network platform caught the hot topic of discussion for the first time. She quickly drew two series of pictures by hand.

One series is a realistic version, which really presents the texture of the end of the world. It depicts the battle between Raleigh and dinosaurs. The inspiration is the Australian film series "crazy Max" in the 1980s, and so is the science fiction film "monster" in 2010. It has a sense of the end of the wasteland, dust storms and no extra colors. It is completely made of dark yellow, dark black and black Dark red and other colors show a style similar to ink painting, which is absolutely magnificent. The loneliness of personal confrontation with the world makes the picture jump on the paper, and the texture immediately highlights.

Later, this series was also favored by Warner Bros. it specially invited "Brando Mania" to design a series of posters for "Godzilla", which caused a heated discussion.

One series is the cute version, which cartoon both lanli and dinosaurs, using a style similar to xiaohuangren. Even the ferocious dinosaurs become extremely cute. Then lanli and dinosaurs launch a "cute battle". Pink and tender colors such as lemon yellow, mint green and baby blue become the main body. Even if they fight, they are cute and make people want to cry, It completely presents different interpretations from the perspective of fans.

However, such a style is not what "Brando Mania" is good at. It can only be regarded as standard. On the contrary, other netizens give full play to their talents and talents, carry forward the style she conceived, and truly form a system, pushing the topic of "blue rite vs dinosaur" to a new peak on the social network.

Thanks to the two series of hand-painted pictures of "Brando Mania", even if Universal Pictures failed to catch the hot spots in time, "Jurassic world" took advantage of the east wind and caused countless attention on the social network, which was a surprise.

From the "interplanetary crossing" to the "Jurassic world", the real expression of social networking make complaints about the change of attitude towards blue ritual.

The voice of the haters was gradually suppressed. Although it still existed objectively, for the general public, they finally learned to accept the fact that "Langley hall is a superstar". There was no jealousy, hatred, contempt or ridicule. Instead, they opened their arms to accept such a reality, which formally established Langley's supreme position, Quietly changed the pattern of the whole Hollywood.

Superstar, born here!