Chapter 2009

What is certain is that the Chinese film market has huge box office potential, and the 2.1 billion yuan box office data of "gravity" is the best proof. However, the market is still in the early stage of development, and the positioning of type films and the classification of target masses have not yet been fully mature, which makes the box office data often prone to ups and downs——

A flow hot spot, it seems that can detonate the box office; A positioning deviation seems to lead to an avalanche of box office. This is also the reason why the flow stars can become the leading role of large-scale production repeatedly: the whole film industry is groping for the law of the market, they have to follow the trend and try more, even if there are mistakes, they can't give up trying and challenging.

This is the case with the box office data of "star crossing" in China.

The one-day box office of the premiere on Wednesday was only 30 million yuan. After the Dragon Boat Festival rush, local films were generally absent, and there were no direct competitors. They took the one-day box office champion coldly. The ultra-low performance made almost all the media shiver. Is the first Waterloo of lanli going to appear in the Chinese market?

This... This shouldn't be!

Although Wednesday is a working day, the box office of the premiere can't be compared with the powerful data of 175 million on Friday; However, the box office data of only 30 million is too exaggerated, far lower than expected, and even makes people feel like they are on the street.

Then there was a miracle.

On Thursday, when there were not many competitors in the same period, the film arrangement rate was still only about 30%. Even though Lan Li and others left Mordor after creating numerous hot spots and focuses, they still could not immediately reflect the film arrangement rate. They once again created a box office of 30 million RMB in a single day, which can not be regarded as bad or surprise.

On Friday, the reading video of "preface to Tengwang Pavilion" gradually began to spread its powerful influence and the degree of discussion was rising, which also made the film arrangement rate slightly increased, reaching about 35%. However, the data of competitors in the same period still failed to open up. The box office of Tengwang Pavilion rose slightly to 40 million yuan a day, and gradually we can feel the rising curve.

On Saturday, from Weibo to Douban to the circle of friends, the overwhelming discussion really broke out with amazing energy. "Tengwang Pavilion preface" was just a publicity gimmick, and what really exploded was a wave of praise and public praise. Film lovers, led by Douban and time.com, gathered on the website and instantly scored more than "Inception", reaching an incredible height, "Douban starts at 9.5", ranking among the top three of Douban's 250 masterpieces!

Although it is hard to avoid the phenomenon of fans' impulsive scoring or even brushing scores, no one can deny that after three days of brewing and fermentation, the frenzied discussion heat has finally demonstrated its incomparable power. From the ups and downs of fan frenzy to the strong circle fans of "Tengwang Pavilion preface", and then to the popularity of "star crossing", the film finally detonated the focus, and at this time, it really moved the whole market.

Just on Saturday, the box office of "Star Trek" broke out a terrible momentum, 105 million yuan!

Even though the film arrangement rate is still only 35%, the average attendance rate has exceeded 75 people, which is absolutely the top level. Even though it is still unable to compare with the devastation of the "gravity" premiere weekend, it has finally burst out the super energy in line with the expected value!

Such a box office trend is very rare in the immature Chinese market. Previously, only the "fantasy drifting of youth school" released in 2012 handed over such a curve - relying on the spread of word-of-mouth to stabilize its foothold, relying on the focus of starlight to counter attack the market, completely reversing the initial downturn of the release!

From 30 million on a single day on Wednesday to 105 million on a single day on Saturday, Star Trek's start was bumpy, but it successfully passed the bumps of the acceleration period and really improved its speed. Finally, with a solid and solid reputation, it occupied a place in the market before the arrival of local film protection month in July and before the strong attack of "Transformers 4", And gradually let people feel the strong chemical reaction after the collision of "starlight and word of mouth".

Langley hall and Christopher Nolan have once again joined hands to present a classic masterpiece. The magnificent universe, entangled fetters and lonely emotions have all burst out with powerful energy, especially the entanglement of father daughter relationship and the burst of emotion in tears. This fully conforms to the persistence and trust of traditional Asian culture in family and family relationship, Success has hit the soft spot of countless audiences, which has become the biggest reason for audiences to enter the cinema.

On Sunday, the film arrangement rate of "Star Trek" continued to rise to 45%, which is another miracle of the imported films. It seems that it has become the biggest box office dark horse in June. In the end, the box office of "Star Trek" continued to rise to 125 million, exceeding 100 million for the second day in a row!

In the first week, the cumulative box office of "Star Trek" was 330 million yuan!

Compared with "gravity", the box office data of the first week of its premiere has shrunk by half. At present, it lags behind such visual effect blockbusters as "Godzilla", "Spider Man 2", "sleeping curse" and "X-Men: reversing the future", which also proves one point: at least in the Chinese market, the appeal of Langley is slightly inferior to that in the North American market, Maybe it's because the Chinese market is not mature enough, and "superstar style" has not been able to produce enough energy. Maybe it's because for other reasons, it's still impossible to specifically distinguish. This can be regarded as an enlightenment for the major Hollywood film companies.

Nevertheless, "Star Trek" showed enough momentum to counter attack on Saturday and Sunday, which also made the follow-up box office of the film worth looking forward to.

Later box office counter attack curve also proved this point.

In the second week of release, the reputation of "Star Trek" in the Chinese market has not decreased, but increased. With the increase of box office data, the audience's reputation has gradually spread. Although the scoring data of Douban and time.com have dropped slightly, the overall reputation has always been strong, which has become the reputation champion of all the Chinese domestic films since 2014, firmly holding the top position, This also makes people feel the "dignity of Nolan" again.

At the same time, Langley's momentum also began to soar, from the historic box office breakthrough of "gravity", and then created a series of confusion of this magic city propaganda, which truly proved that "people are red, right and wrong are many", even Leonardo DiCaprio in the peak period estimated that this is the same treatment; By the end of the "preface to Tengwang Pavilion", everyone knows that there is a British actor who can recite parallel prose in Chinese and kill countless local fresh meat, which makes the popularity of lanli reach an unprecedented peak.

Before that, people saw "gravity" and got to know Langley, but they didn't necessarily walk into the cinema because of Langley, just like they didn't necessarily walk into the cinema because of Leonardo DiCaprio. The attraction of Nicholas Cage, Bruce Willis and Tom Cruise is not as attractive as that of a small student.

But now, people get to know Lan Li, who is fluent in Chinese, through "Tengwang Pavilion preface". They go to the cinema to watch "Star Trek" one after another, or they get to know Lan Li for "Star Trek". Then the interaction between "actor and audience" is formally born, which makes Lan Li really have market appeal.

On Monday of the next week, because it was a working day, the single day box office figure dropped to less than 100 million yuan, but still maintained 80 million yuan of excellent data. We can intuitively feel that "star crossing" has completely established itself by relying on word-of-mouth and popularity, and the box office output has become stable.

On Tuesdays, Wednesdays and Thursdays, the average daily Box Office figures were between 70 million and 80 million, and the stable box office growth figures were shocking - although there was no sustained growth, there was no decline during the working day, which also means that the diffusion speed of word-of-mouth is rising, which is undoubtedly amazing, It's even better than the "fantasy rafting of the youth school" two years ago.

At the end of the next week, "Star Trek" really ushered in the first film viewing frenzy after its release. After nine days of preparation, the fermentation of excellent word-of-mouth has continued with great energy, and the recitation video of "preface to Tengwang Pavilion" has spread all over the country, with the film layout rate remaining at a high level of 45%. All favorable weather, location and people are ready, Then the box office burst out.

On Friday, 120 million yuan.

On Saturday, 180 million yuan.

On Sunday, 150 million yuan.

The next weekend swept 450 million, easily surpassing the "Star Trek" premiere weekend box office, the weekend box office data alone, the growth rate as high as 66.7%.

Strong rise to sweep away thousands of troops!

This is absolutely a rare spectacle——

In the North American market, it is absolutely impossible for the box office curve of more than 50 million US dollars at the premiere weekend to appear, because it is against the law of the market. Even "Titanic" and "Avatar" have not been able to create such a fantastic feat; However, in the immature Chinese film market, it has become a reality, "star crossing" has written another wonderful history.

Two weeks after its release, the cumulative box office of "Star Trek" successfully broke through the threshold of one billion RMB, joined the ranks of "one billion club" in China, and reached 1.1 billion in one go, which once again made the whole world feel the dignity of lanli

Although visual effects blockbuster popcorn movies still have a strong appeal in China, lanli seems to have established its own unique influence, just like in North America.

Then, "Transformers 4" appeared in the spotlight, which will also determine the follow-up box office trend and final box office location of "Star Trek"!