Chapter 2012

North American market is the most mature and perfect commercial film territory in the world. Due to various historical background and social reasons, the effect of two sets of tights is bringing more constraints to the market, but it breeds uncertainty, which is also the inevitable price of pioneering and enterprising at the forefront.

Relatively speaking, it is relatively stable and mature overseas markets, such as Japan, South Korea, Britain, France, Germany and Australia, which are in the most stable state at this stage. Superstar effect and word-of-mouth effect can still play the most important role, and the box office of excellent works will never disappoint people, The law and context of the market is still the most familiar, so that film companies can rest assured.

This also means that works with outstanding reputation will not be let down in the overseas market, such as "Captain America 2", "X-Men: reversing the future" and so on. The box office performance is more stable than that in North America, which is why large film companies pay more and more attention to the overseas market. Now, it's Star Trek's turn.

Facts have proved that.

In June, "Star Trek" continued to land in overseas markets; Finally, in October, the film landed in Japan, the last big market in the world, announcing that "Star Trek" has been released in 64 countries and regions around the world. Although the overall number of areas is not the largest, which is inferior to "Captain America 2", "Transformers 4" and "Galaxy guard" and other works, its outstanding Box Office figures easily surpass those of its competitors, A perfect answer.

Unexpectedly, but reasonably, the South Korean market has burst out with incredible energy, even surpassing the UK, the hometown of lanli, and becoming the second largest ticket warehouse in the global overseas market, second only to Huaxia, with a single market earning US $100 million at the box office. This has also become the third box office breakthrough market of "star crossing" in the world, The fierce data caused a cry of surprise.

Is it an accident?

What a surprise! The sense of existence has always been unable to compete with the South Korean film market in China and Japan, and it has not much recognition compared with the mature markets in Europe. Although it has been able to break out a frenzy when superhero films are released, this is also the reason why Disney's Marvel films always like to go to South Korea for publicity, and the excellent market return rate is undoubtedly the biggest reason; However, in terms of Box Office figures alone, there is still a lack of explosive power. A small population is one of the main reasons. Another reason is that the total population is low and there is no way to give more support to movies and music like Japan. In the final analysis, it is the congenital weakness of the market that limits the influence of South Korea.

But this time, the South Korean market actually erupted such a terrible energy, it is really eye-catching.

No surprise?

In fact, it can be expected“ The core theme of "Star Trek" is father daughter relationship, which is too sensational for North America and Europe. Instead, it has become the focus of many problems; But for South Korea, it's just right, or even right for the appetite. This kind of works with deep emotional resonance can always find a place in this market, and even trigger a wave of film viewing. Today, pure love movies still have a deep market foundation - to some extent, compared with the two neighboring countries of China and Japan, This kind of sensational movies can often achieve better results in South Korea.

Then, the result appeared!

"Star Trek" has made history in Korean market! It has become the third overseas film in the history of Korean film with more than 10 million viewers; At the same time, it is also the fourteenth film in the history of Korean film with more than 10 million viewers; Last but not least, the second South Korean film with box office data exceeding 100 million US dollars was introduced overseas!

Because the total population of South Korea is about 50 million, the standard to measure a movie is not the box office number, but the number of viewers. Generally speaking, the revenue benchmark is five million person times, which means that one in ten people has seen the work; And all the films that can get more than 10 million viewers are historical works. On average, one in five people has seen this work, which is undoubtedly very shocking.

In 2003, "Shimei island" became the first work in the history of Korean film with more than 10 million viewers. After that, more and more excellent works continued to appear. Unconsciously, the number of works that can create such a feat reached double digits, but on the whole, it began to focus on Korean local films - as for the introduction of overseas films, Only two works have achieved such a feat, and there is no "Avengers alliance".

In 2009, "Avatar" created such a feat in the Korean market for the first time, which is also the total box office champion of South Korea up to June 2014; Then there is "ice and snow" released at the end of 2013, and now there is "interstellar crossing".

Finally, "Star Trek" reached 12.27 million person times in South Korea, making it one of the top ten people in South Korea's film history. It temporarily lagged behind "Avatar", "Hanjiang monster", "rogue alliance", "gift of room 7", "double faced king" and "King's man", ranking seventh!

Even if it is predicted in advance that "Star Trek" may create a good performance in South Korea, the final result is so outstanding, even it can be called a fierce and strong one, which has triggered a cry of surprise, and also opened the prelude to the excellent performance of the film in the overseas market,

Britain, France, Russia, Germany, Poland, Australia, Italy and Japan ranked third to tenth in the overseas market respectively.

On the contrary, the unexpected rise of China and South Korea has eclipsed the British market and almost disappeared from the global box office news reports. But in fact, the British box office of "Star Trek" is also very gratifying. The $50 million box office data is still very conspicuous. It's just that the explosion of competitors caught everyone off guard, In the end, he was robbed of all the light with regret; The UK is not the only market that has been ignored. In other words, China and South Korea are not the only two "sudden rises".

The outbreak of Russian and polish markets is also eye-catching, especially the latter, "Star Trek" has won 20 million US dollars at the box office in the Polish market, which is the second work in Polish history to break the 20 million box office threshold - the last one was "Avatar", which is enough to prove the amazing level of box office.

Obviously, the different positioning of "star crossing" in different markets has produced many variables and brought many surprises.

In addition to the above-mentioned ten countries and regions, the total box office of Spain, China, Taiwan, Brazil and Mexico also broke through the threshold of US $10 million. The big markets all over the world have handed in an excellent answer. The continuous strong performance swept away the worries and haze at the beginning of the premiere. This is the box office figure that really meets the expectation of "blue rite meets Nolan".

After the North American market, the overseas market performance has also surpassed "sleeping curse", "Captain America 2" and "X-Men: reversing the future" and other works. Before "Transformers 4" and more powerful competitors appeared one after another, "star crossing" briefly topped the North American box office champion and the global box office champion in 2014.

Finally, "Star Trek" became the first overseas box office breakthrough of $600 million in 2014, reaching a total of $672 million!

So far this year, the most outstanding overseas box office performance is "sleeping curse", with 517 million US dollars, slightly ahead of "X-Men: reversing the future" by less than 3 million US dollars, holding the champion of the US box office and the global box office. The global box office number of "Captain America 2" can only rank third, and it is nearly 50 million behind, The gap is obvious; But now all the data have been greatly refreshed by "interstellar crossing", which has really lived up to people's expectations!

This achievement easily surpassed the overseas box office results of "Inception" with us $535 million and "Batman: the rise of the Dark Knight" with us $636 million, which set a new record for Nolan's directing career; At the same time, it has become the second highest overseas box office work in lanli's personal career, surpassing "tomorrow's edge" and second only to "gravity".

The global box office of "Star Trek" is booming: 1.127 billion US dollars.

"New York Times", "Langley hall set a new personal record, the third global box office billion!"

"Los Angeles Times", "the 20th global box office work in film history! Langley hall has three seats

"Variety show", "in addition to superheroes, reality superstars are officially born: Langley hall continues his brilliant career!"

"Hollywood Reporter", "the second global billion box office work in seven months, besides marvel, who else can achieve such prestige?"

"Chicago Tribune", "Disney is creating Marvel Universe, Warner Brothers is creating DC Universe, Universal Pictures is creating Dark Universe, Sony Columbia is creating spider man universe, 20th century fox is creating X-Men universe, and Langley hall is creating Langley universe."

"Empire" belongs to the heyday of lanli! The first person in the world

"The times", "unparalleled peak! Lanli once again proved his incomparable strong appeal

San Francisco Chronicle, 1127 million! The third part is "global billion achieved!"

"American weekly", "superstar rise! With three global box office movies in three years, Langley hall has proved that he is an undoubted superstar! This is an era when superstars die, but it is also an era when superstars are born! "

All the media around the world have exploded, and all the major entertainment pages are full of reports that the global box office of "Star Trek" has exceeded one billion dollars; Moreover, all of them mentioned Langley, but not norchristopher LAN, let alone Anne Hathaway, Jessica chastan, Matt Damon and a series of other top brands. It seems that all of the credit is due to Langley——

It's not fair! But it's also a reality!

But why? Why did the news media make such obvious and biased mistakes? The biggest possibility is: This is not a mistake, but a reality!