Chapter 2056

Alberto has to admit that he's moved.

Originally, it was just a flash of inspiration, but lanli's response and posture proved his skill and wisdom. He absolutely has the ability to serve as the chairman of the jury, which has nothing to do with his age, but has something to do with his strength, personality, attitude and ability. This makes Alberto excited

If Lambert can be invited to be the chairman of the jury of Venice Film Festival, it will definitely be the focus of the world, and it will trigger discussions for a long time in the future, which coincides with Alberto's purpose of looking for Lambert today, and even can more brilliantly complete the task.

Alberto's mind is full of this idea now, and some of it can't get rid of.

But Alberto also knows that Langley is right: impossible, this can't happen in Venice, even if Langley is invited to be a member of the jury, he also needs to face many problems——

Because of his age and qualifications, another thing is that he has never participated in the main competition of the Venice Film Festival, let alone appeared on the award stage of the Venice Film Festival. In other words, his resume and seniority in Venice are far behind him... All these factors will hinder Alberto from inviting him to be a member of the jury.

If he does draft a proposal, Alberto can even imagine what he will face next and what attacks he will encounter. It is a high probability event that he will be rejected, even if it is certain; What's more, after being rejected, his work will be faced with a lot of accusations, which is the beginning of the disaster.

After all, the situation in Italy is different from that in other countries.

In 2012, Alberto was entrusted with the important task of taking charge of the Venice Film Festival, assuming the position of chairman, shouldering the important task of making the film festival shine again, but this is by no means easy.

As the oldest film festival in the world, the modern history of Venice Film Festival has encountered many obstacles and puzzles.

On the one hand, there are multiple internal pressures from Italy, such as the economic downturn, the continuous factional struggle within the industry, the weak attention and support of the new generation, the decline of innovation ability, the obvious decline of the overall quality of Italian films, and even the decline of the overall cultural atmosphere, which is a fatal blow to artistic creation, The European film kingdom of the past is no longer beautiful.

However, the top people in the film industry refuse to accept the fact, refuse to keep pace with the times, and lack understanding of the development of the industry. They always focus on the local area, and constantly put pressure on the Venice Film Festival, hoping that the festival can support more local films, and even make local films return to glory, They can't follow the example of the Berlin Film Festival to set up an official foundation to support local films, because... Lack of money, and then fall into a dead circle, which leads to many problems.

Every year, the competition and selection of Venice Film Festival need to face a severe test -- the selection of jury, the selection of entries and the attitude of local media are all without exception, which restricts the attraction of the festival to excellent works to some extent.

Just like Alberto wants to invite Langley to be a member of the jury, he has to face the pressure of domestic practitioners and the top management of the organization. The matter is far from simple.

On the other hand, due to the multiple pressures from outside Italy, Cannes Film Festival has gradually developed its own characteristics and gradually stood out among the three major European film festivals, forming a school of its own. Every year, there are a lot of works registered in Cannes, forming more pressure on Venice, which has a slightly vague positioning; At the same time, the Toronto Film Festival rose rapidly to catch up with and surpass in an all-round way, and then gained a firm foothold in North America, making full use of the inherent advantages of geography to seize the market. The two festivals, one before the other, further robbed the audience and works of Venice, which also made Winnie face the dilemma of comprehensive attack.

In terms of the quality and quantity of entries, Venice has not been able to show enough advantages. It lacks attraction and competitiveness for excellent directors and works. Every year, the film selection stage is faced with serious constraints. Even the intimacy of Asian films has begun to decline, including the three East Asian countries, The number of outstanding works going to Venice every year is declining dramatically.

To make matters worse, the Venice Film Festival has never been able to define its position.

Comparing the Berlin Film Festival horizontally, although the number of audience and the heat of discussion are at the bottom of the three major European film festivals, the positioning of Berlin is very accurate. From social humanistic care to political reflection, the close relationship between artistic creation and real life, and even in-depth thinking, these are always the core of Berlin, giving the Berlin Film Festival a unique artistic atmosphere. In this sense, Berlin is better off than Venice.

It is no exaggeration to say that the Venice Film Festival is now facing the crisis of domestic and foreign invasion. Many senior film lovers even begin to worry about the future of Venice. No one knows whether the world's first film festival will suddenly disappear from the public eye in a moment.

In fact, there are many complicated reasons for the resignation of former chairman mark Mueller. One of the reasons is that he hopes to inject a new atmosphere into the film festival, let the new chairman bring new atmosphere to the film festival, and try to find a way out to continue this film festival with the longest history, so as to avoid the situation that fans are worried about.

For Alberto, the first task is to find the accurate positioning of Venice: art or culture; In a word, we need to find a clear idea to make Venice bloom again. Maybe Cannes can become a very positive reference sample.

Once upon a time, Cannes Film Festival was controversial because it frequently invited Hollywood films, especially commercial films. Both Berlin and Venice believed that Cannes lost the essence of the festival, became more and more commercialized and utilitarian, and gave up self-determination in order to attract attention. Everything was hype and propaganda, which had nothing to do with film and art, There are only three "s" left in people's impression of Cannes: sun, sea and sex, which are definitely not what a film festival should have.

At that time, Cannes was regarded as a "film market" full of copper smell. All films went to Cannes to "sell for a good price".

However, with the advance of time, Cannes's thinking gradually became clear and opened up the situation smoothly

They invite Hollywood blockbusters or superstars to open the festival - they don't participate in the competition, create discourse and focus, attract attention and attention, and the main competition unit is dedicated to screening out more quality works. At the same time, they also seek their own position in the global cultural integration from the perspective of the world, In different regions, we have cultivated the "Cannes" artists

For example, Javier Doran in Canada, shizhiyuhe in Japan, Michael hanek in Germany, Christian mengi in Romania, Nuri bilge Ceylan in Turkey, Quentin Tarantino in the United States, and so on.

The so-called "lineage" means that when these directors launch new works, Cannes will immediately invite them to submit their works and hold the world premiere in Cannes. If the quality of the work is excellent, then the main competition will be held; Even if the quality is slightly unsatisfactory, it doesn't matter. The director biweekly, a kind of attention, non competition opening films and so on can all find a place to try their best to continue the fate and maintain the fetters of artistic creation in this way.

Over time, Cannes has formed a system, just like the "Oscar Department", they also have the "Cannes Department", creating an impression: "this film is Cannes style", "this film is suitable to be shown in Cannes", which is undoubtedly crucial for brand promotion.

After the completion of the whole system, the attraction of Cannes to other directors and other works will gradually increase. Even if it is not a work of "Cannes" style, because of Cannes' strong influence, they are willing to sign up for Cannes to increase their exposure. Cannes, including many American directors, has become a dream place.

Gradually, Cannes gained both fame and wealth, leaving Berlin and Venice behind.

Of course, this long process took more than ten years to brew and promote, which is simple to say, but not easy to operate; In addition, the cultural atmosphere of the whole film festival is also an indispensable part. Berlin and Venice are more or less constrained by the country, society and culture. After all, they have not developed like Cannes. France's enthusiasm for film has also played a key role.

If we can refer to the development route of Cannes, Venice can also find its own way; But the idea is beautiful, but the reality is cruel. There are too many problems inside and outside the Venice Film Festival, just like a mass of wool, which makes people unable to start.

Not to mention whether the Cannes model can be copied to Venice, it is certain that even if it is carried out according to the Cannes Road, Venice will have to face many obstacles, just like Alberto's brilliant idea:

Invite Lan Li to be a member of the jury. Even if it's a good idea, everyone can see that the positive influence far exceeds the negative one; However, there is still little hope for the implementation within the Venice Film Festival. What's more ridiculous is that even outsiders like Langley know that they should try to make changes, but they will eventually end up in a wall, and they still can't break through the barriers themselves.

Alberto himself is powerless, looking at the eyes of blue, he can only temporarily put that tempting idea away, focusing on his original plan.