Chapter 2139

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After last year's "ice and snow miracle", what will the "super Marine Corps" do?

The answer is——

Single box office, three hundred fifteen thousand dollars!

The exact figure is $315086.

"Super Marines" has become the fifth movie in history to break through $300000 at the box office, and the second after the millennium.

The previous four were "Lion King" in 1994, with a single Museum of 793000 US dollars; In 1995, the single museum was 448000 US dollars; In 2009, the "Princess and frog" was $393000; In 1999, "Toy Story 2" was $300000.

In the long history, only four works can make it to US $300000 at the box office. Even in Disney animated films, it's a rare honor!

If you look at the range of US $200000 to US $300000, you can see six works. Last year's "ice and snow Wonderland" box office was 243000 US dollars, ranking seventh in history; Also last year's "drunken folk song", with a single box office of 26000 US dollars, successfully ranked among the top ten in history and temporarily ranked eighth.

In short, at present, there are ten films that can break the threshold of 200000 at the box office level. Now, the eleventh film has appeared:

Super marine!

Before the release of the film, there were countless expectations. Because Pixar was temporarily absent from the summer camp in 2014, the burden on Disney immediately became heavy. They need to shoulder more responsibilities and pressure, and the space for failure is being further compressed.

From the promotion of rival "Star Trek" in the same period, to the publicity department's decision to hold the premiere in Orlando theme park, and to Don Quixote's collective gathering in Orlando, all things are brewing more expectations and more pressure step by step, and the heat of attention awakens the summer heat again.

Now, after all, the movie has lived up to people's expectations!

With a single box office of US $315, 000, it not only easily surpassed the single box office data of "ice and snow", but also wrote its own record with great strength——

Disney, which once dominated the animation market in the 2D production technology stage, missed the opportunity to keep up with the pace of the times. In the 3D computer production technology era, it was far behind its competitors. Pixar, DreamWorks, lighting entertainment and so on all completed the anti overtaking, and Disney once fell into a low ebb.

Now, for three years in a row, Disney has recovered strongly. From the recovery of "invincible Destruction King" to the outbreak of "ice and snow Wonderland", and now to the excitement of "super Marine Corps", the animation produced by the first 3D computer technology with a single box office exceeding 300000 US dollars in history has changed the whole market pattern again, This also makes Mickey Mouse back to the forefront of the industry, which is undoubtedly a crucial turning point.

Of course, the most important contribution of "super Marines" in creating history comes from the two directors and Disney's publicity planning. The contribution of dubbing actors can't be overwhelming; But people still have to sigh that it's really common for lanli to set a historical record.

Relying on only one venue, the box office data of US $3115000 was produced, which made the "super Marines" come to the 21st place in the North American weekend box office ranking in the last week of October, behind the "Galaxy guard" in the closing stage, and almost ranked in the top 20,

It's really weird that the name of an animated film appeared in the Halloween schedule.

From the outstanding word-of-mouth after the premiere to the box office data of one of the top five in history, "super Marines" has undoubtedly attracted countless attention. What's more, the focus events such as the Halloween Parade, Don Quixote party, the premiere Marvel actors gathering and so on have created a hot discussion on social networks, All this made the box office expectations soar, and then the film officially opened.

November 5, Wednesday.

"Super Marines" has been fully released in 3761 theaters across the United States. This is also the public strategy of Disney animation films all the time - the first week's screening and Wednesday's screening. The same is true of last year's "ice and snow Wonderland". The so-called screening is not to accumulate public praise and wait for the opportunity like art films, but more to create topics and ignite enthusiasm, In essence, the whole process of public screening is still following the mode of commercial film. Now "super Marine Corps" is no exception. There are even 30 more public screening theaters than "ice and snow".

Obviously, the "super Marines" ushered in a favorable time, place and people.

During the same period, all the competitors gave in and avoided one after another. In the first week of November, only this one film was released on a large scale, which is the grand prelude to the upcoming holiday season; The previous week's Halloween schedule was obviously weak, and there were not enough excellent works to detonate the market. The overall box office figure was a little quiet, and all the energy was accumulated, waiting for a work that could ignite the enthusiasm of watching movies to land.

The most important thing is that the premiere and point show of the previous week created enough topics and heat. All the audience's curiosity was aroused and they were eager to see for themselves how the "super Marines" were and how the interaction between lenley and Dabai was

In this context, the film will be fully released on Wednesday, and the eagerness and curiosity can be released, and then spread step by step, waiting for the weekend to come, and finally fully detonate - provided that if it can erupt, it is up to the audience.

Monday, it's still a single Museum, 70000 dollars.

On Tuesday, it's still single, 88000 dollars.

On Wednesday, it's full release, 19 million dollars.

On Thursday, full release, 15 million dollars.

From the beginning of Halloween, in just four days, the screening of "super Marines" from Click to full release has been gradually unfolded, and the heat of discussion has been rising. From the box office data of the first day of the release on Wednesday, we can clearly feel the upsurge - it has surpassed the data of the same period of the first week of the premiere of "ice and snow Wonderland" last year, The whole North American market can feel that the prestige of Taishan is quietly approaching.

Just from the box office data of two working days on Wednesday and Thursday, we can see that the box office of "super marine" has ignited the market enthusiasm, and all kinds of signs are showing that the long brewing market is waiting for the outbreak, and now the time is coming!

At the same time, the discussion about Dabai also became the focus on social networks, and then "Brando Mania" started again.

She drew a series of four frame caricatures with lanli and Dabai as the protagonists, telling about their daily life -- not the life of Xiaohong and Dabai, but the life of lanli and Dabai

Dabai accompanies lanli in filming, reading, walking, daze and walking... But it's these boring little things that create an unimaginable virus effect!

Since the Symposium of Sundance Film Festival at the beginning of this year, there have been more and more discussions about the private background and appearance of Langley, hoping to piece together the true appearance of "the great devil of prank". There are more and more details and more fragments, but they are not real enough after all. They are more like their own brain patch.

Now, Cecilia Wilton uses her own observation and imagination to depict the characters. She combines the fragments of lanli's image in her mind with Dabai's character, and uses "super Marine Corps" as the template to integrate the fragments of lanli's life into them, eventually creating comic scenes.

It's like a sitcom.

Although there have been many comics before, the prestige of "Brando Mania" is quite different. It's not a call of grade at all. Cecilia really depicts don Quixotes' dreams, persistence, hardship and happiness in one small story after another, which has triggered numerous discussions on social networks and successfully created a viral effect, It's spreading like a bomb.

Even the "Ellen show" reported the incident, showing the audience those four frame comics, which also pushed the discussion to the peak.

If she can make a contribution to the box office of "super marine", Cecilia also enjoyed it very much. She updated it with a frequency of four cartoons every day for two weeks and developed it into a series; Later, even if Cecilia did not continue to create, numerous follow-up works appeared on the social network, which continued the style of Cecilia series, created a virus effect comparable to "ice and snow", virtually made the audience influence of "super Marines" to a higher level, and finally achieved another phenomenal topic at the end of 2014.

This is what Disney did not expect - although this is what they expect to see, but the phenomenon is difficult to calculate, and often requires a little luck.

By the time Friday came, Brando mania's four frame cartoon had already produced more than five million tweets and likes on the social network, and it was also rapidly doubling in the form of virus propagation, which successfully stimulated the curiosity of more young audiences, increased the audience outside the family audience, and then ushered in a gratifying outbreak of Box Office figures, It shows incredible market energy.

Friday, 32 million dollars.

Saturday, 31 million dollars.

Sunday, 19 million dollars.

It's worth 82 million dollars in just three days over the weekend!

Such data easily exceeded the amazing achievement of "ice and snow" of $67 million in three days at the end of last year's second week. Even in the summer season, it can easily be ranked among the top ranks, showing a strong market explosive force, even far exceeding Disney's initial expectation, and opening the holiday season with a devastating attitude.