Chapter 2232

From Sundance to Venice, from Toronto to New York, from January to December, the release journey of "pop drummer" is very long, which makes the audience's expectations accumulate little by little. Even without any means of publicity, it also exceeds numerous commercial films and becomes the annual expectation of the whole year.

Objectively speaking, the upsurge of attention promoted by the "beating reporters" incident is really limited, because before the incident, the expectations of the "burst drummer" have easily exploded. Those loyal fans who are waiting for the film to be released will not be affected by the accident, let alone don Quixotes.

In the face of the curiosity and expectation of the "pop drummer", the "beating incident" is nothing at all. What audiences really look forward to is the release of the film. After waiting and waiting, expecting and expecting for ten months, the mystery of the film will finally be revealed. This is the annual event, OK?

When the official twitter account of Sisyphus pictures officially announced after the New York Film Festival that "pop drummer" would be screened on December 5, all the fans could not wait to start a carnival, and the heat wave broke out with the intensity comparable to that of the summer season.

unimaginable!

If it's a commercial movie like "Star Trek", it's understandable. The box office figures prove that the audience of the movie is very broad, and the Internet frenzy is natural; But the "pop drummer" has become the focus of the Internet, which is the profound influence of "blue rite effect".

In addition to senior fans, professional fans and fanatic fans, there are countless ordinary fans who like movies.

In addition to commercial films, these ordinary fans also like to look for art films that suit their own taste - "fight club", "vulgar novel", "clockwork orange" and other unique films can always conquer the audience. The only problem is that they lack of research on films and enough time to slowly explore films. They need more recommendation from others, Or the authoritative list, which is also an important reason why the well-known works can also create box office miracles.

Now, lanli is the best sign.

So far, in addition to the word-of-mouth polarization of "detachment", lanli's works have been recognized by the market. The lowest box office in North America is 52 million US dollars buried alive, and the box office figures of other works are all over 100 million. This also means that in addition to the superb performance and personality charm, lanli's artistic taste and unique vision have been unanimously affirmed, This not only makes Langley the first choice of film producers, but also an important vane for ordinary audiences to choose their works.

This is true of commercial films, and so is art films.

As a result, "pop drummer" has become a rare scenery in the award season at the end of the year: although it is a small cost art film, its box office expectation is no less than that of commercial blockbusters! Even more than "hobbit 3" and "super Marines", it has become the expected work in the Thanksgiving schedule, second only to "hunger Game 3 (Part 1)".

Finally, December 5 finally arrived!

In the last century, Sony classic won the distribution right of "pop drummer" in North America. Due to the lack of publicity gimmicks, Sony classic chose a small-scale public release way, starting from the click Show, and then all the way to film festivals all over the world, accumulating word-of-mouth for its works, but never entered the stage of large-scale public release.

It was not until the second stage of the award season and the Golden Globe Awards came into sight that the number of theaters was expanded to more than 400; But even so, Sony classic has always controlled the number of theaters to less than 500. It has been persistently spreading word of mouth in a small range, completely abandoning the goal of chasing the box office. It is still endorsing the works through professional fans and senior fans. All the focus is on the sprint of the award season, looking forward to the success of the works in the award season, After that, we will seek commercial success through the video market.

Facts have proved that Sony's classic strategy of taking the edge of the sword has been successful. The "pop drummer" not only won three Oscars, but also successfully accumulated $13 million at the box office during the small-scale release period. Compared with the investment cost of $3 million, they have made a profit; Then, after the Oscar came back, the film went offline in the cinema, but it flourished in the video market, which earned Sony classics more than 10 million profits.

In this world, Sony classic and Sisyphus film cooperated with each other, but the North American distribution strategy was still dominated by Sony classic, and the situation changed subtly, because... Langley hall.

As one of the most powerful independent studios in North America, Sony has rich experience in the classic award season. They clearly know how to carry out the college public relations according to the properties of the works. Although the "pop drummers" have the strong appeal of blue Lee and their expectations are always high, they still keep calm——

The bubble of the Internet boom can become the key to the momentum, but it can hardly be converted into the box office data. The controversy caused by the film during its screening in Toronto has caused physiological discomfort, which also means that more attention should be paid to the horror and horror elements of the film; In addition, when the works of Sundance Film Festival are tested in the market, they often need to consider the taste differences between Park City and other parts of North America.

And so on, these factors can not be ignored.

After a comprehensive consideration, Sony classic has formulated the final screening strategy: the opening of the screening, with a total of six theaters in Los Angeles and New York.

"Not fair! Los Angeles and New York again! I live in Atlanta. Am I forgotten? well! The residents of Atlanta also have the right to watch movies! "

Unintentionally, protests on social networks began to rise. Waiting and waiting, but still not able to wait until the full release, only Los Angeles and New York can take the lead to enjoy the "burst drummer", while the long wait of other cities will continue.

It's also fun for William Taylor to appreciate the protest tweets.

"Would you please be quiet for those who live in Seattle, Chicago, Washington and Toronto? People living in San Francisco say that there is no love in life. Unlike New Jersey, we can reach New York by crossing the river; But unlike you, it's too far away from Los Angeles, which makes us in an awkward position - even if we drive six hours to Los Angeles, we may not be able to get tickets, OK? Shouldn't San Francisco have a name on the premiere roll

"Dallas is really sad, OK? The central region has never been on the list. Why don't we allow us to like trendy movies? It's not the '30s, please? "

"Chicago residents don't want to talk." The name of "the third largest city in the United States" is a decoration, right? "

"So... What should fans in Little Rock do?"

"Come on, New York residents can't do anything about it. There are only three cinemas in total. Those crazy don Quixotes started to line up 48 hours in advance. What should we do? We are helpless, too! Knowing that the movie premieres here, we can't see it. Do you understand that feeling? "

Then William saw a series of cries from New York and Los Angeles and couldn't help laughing. Although the "pop drummer" is shown in Los Angeles and New York, there are only three cinemas in each city, which means that the seats are also limited and you can't see them if you don't pay attention to them; Compared with other cities, the sense of hopeless frustration is undoubtedly stronger, and their pity is more obvious.

"Don Quixote is happy, because" pop drummer "is coming out; Don Quixote is sad because the competitors are too strong and too fierce. "

When reading this tweet, William burst into laughter. This is absolutely the true mood of every Don Quixote. Only real fans can realize the hidden "happiness trouble". This makes William miss the year when Langley was just born. He and hope are always close to Langley, Every day is like a dream. In retrospect, I am still immersed in it.

"William! hurry up! Now the line has begun to line up. "

The voice of Graham Hughes came from the living room, which made William feel a little trance for a moment. It seemed that he was back to his college days. They were always ready to go to help Langley. Time never seemed to flow.

"William!" Graham didn't get a response. He showed up at the door of the room and knocked heavily on the wooden door to express his strong urge, "hurry up, hurry up! A little slower, maybe we will miss it. I tell you, if I miss this screening, I may not have the heart to work for the next month. "

At this time, William regained his mind. They all left the campus and became professionals. After all, things were different.

Graham is still based in Toronto and works for an independent distribution company. Last month, he asked for leave to participate in the premiere of "super Marines". This time, instead of asking for leave, he took a normal holiday. In order to cater for the awarding season, his company didn't have a holiday at Christmas or new year's day, so he advanced the holiday. This also enabled Graham to return to Los Angeles and unexpectedly got the opportunity to participate in the screening of "pop drummer".

"Haven't you seen the cracker drummer in Toronto?" William recalled the tweet he had just seen, smiling more and more brightly, stood up and walked towards Graham.

But Graham shook his head very seriously. "The film festival is a film festival, and watching it in the cinema during the screening period is another kind of feeling. It's a film worth watching repeatedly. Do you know how hard it is for me to wait for the full release of the film? I had a dream about Andrew last week

"Ha." William smiled a foxy smile and then make complaints about it. "At least you can dream of Andrew, but I haven't seen this work, even if I want to dream, I can't dream of it!"