Chapter 2245

From 50 cinemas to 2700 cinemas, "pop drummer" only took a week. Sony's classic expansion strategy once again aroused a cry of surprise.

But for netizens, it is a jubilation.

There is no doubt that they are eagerly looking forward to the full release of "pop drummer". As we enter 2015, the number of signatures of online petitions has exceeded 200000 - even if they join in the fun, it is far more than any form of public relations action of the college. The whole network wave is so powerful that it has broken the dimensional wall and penetrated into the real world, It has become one of Sony's classic means of public relations

In the streets and alleys of 25 cities in the United States, there are posters about "internet requests for the full release of" burst drummer ", all of which follow the art design route. They create a strong visual impact with high-end and concise design, and they are not casual handicrafts of primary school students, demonstrating the strong will of netizens.

The most interesting thing is that among the 25 cities, there are no Los Angeles and New York, but in these two first week screening cities, they are replaced by mosaic posters - small photos are spliced into a huge poster, each small photo is a message or photo of netizens' petition, and finally by the huge head portrait of Andrew in the "pop drummer", In this way to express netizens' dissatisfaction with the limitations of dianying city.

Behind such a move, we can clearly see the classic figure of Sony, which is definitely not the height that netizens can reach through their own organization, but it is undeniable that the main body of the whole activity is still netizens, and the event spread like a virus.

But to be honest, netizens are looking forward to the expansion of Sony classics, but they are not looking forward to such a large-scale public show: 500? A thousand? It seems to have touched the ceiling. But the reality is that there are 2700, and the grand and magnificent full-scale release is comparable to the premiere in the United States.

Get together!

Some people may question that these busy netizens are just talking about them. They are the most idle and boring group in the world. The number of converted box offices is estimated to be pitifully low, but the popularity of Internet is merely a bubble. But it is undeniable that the impact of this wave has far exceeded the cost of public relations - in fact, Sony classic did not spend too much.

"Sony classic power!"

"Sure enough, we still have to watch Sony at the critical moment!"

"Bold! Strong! Decisive! Sony classic will never let people down

"Applause! prostrate oneself in worship! In order to express our sincere thanks, the cinema started this weekend and gave back the tickets. "

"Admirable! If you don't do it, you'll have to do it! If you don't go to the cinema, you will fail to live up to Sony's classic ardent response. "

"The onlookers were directly shocked. Originally, I was not interested in movies at all, but seeing Sony classics so bold, it seems that I have to go to the cinema. "

"Is this history making? Sony classic not only responded to our petition, but also made such a big contribution, far exceeding expectations; So how should we respond? Netizens, in order to be valued in the next petition, we should also fulfill our promise. "

"Hollywood's six major film companies, Sony classic, crisp! It's hard to say! It's a man

"This weekend, the movie theater starts, just for Sony to keep its promise!"

"Like Sony classics!" "Pop drummer" is on the must see list

Sure enough, the direction of public opinion in the Internet age is still a mystery. Who would have expected that the "reckless and clumsy" expansion plan in the eyes of professionals won a round of applause among netizens, which not only raised the box office conversion rate of "pop drummer" a lot, but also raised the classic corporate image of Sony. The trend of the story is really unexpected.

All of the above are just words on paper. What is the actual record of the "pop drummer"?

The box office of a single museum is 11000 US dollars, and that of a weekend is 3000000 US dollars.

Needless to say, one set of data is enough.

Entering the stage of full public release, the box office of "pop drummer" still bravely captured more than 10000 data, and swept 30 million in three days over the weekend. With the attitude of swallowing, it burst out incredible huge energy, and became the first giant after the opening of winter stalls absolutely strongly!

"Damn it, let Langley do it again."

Objectively speaking, the performance of "pop drummer" after the expansion is far from comparable to that of "drunken ballad" -- the latter made $55 million at the weekend box office in the first week of the full release, and the cumulative box office rushed to the threshold of $100 million. The super performance made the whole North American market numb, which can be seen at this time, After all, the box office potential of "pop drummer" is still inferior to that of "drunken ballad", but... Such achievements are enough shock.

As a "Thriller" movie which keeps tight and brings psychological stimulation during the whole viewing process, "pop drummer" has caused many controversies during the Sundance Film Festival, and the audience feedback of Toronto Film Festival also proves that this movie is bound to be a challenge for the general public.

But now, the film has successfully ignored the huge pressure of psychological and physiological impact. At the time of the opening of the cold winter show, it has created such a good box office performance, positively breaking the fixed concept that "only family movies can be released at the end of the year", which undoubtedly opens a miracle again.

After the autumn stalls, lanli also broke the Convention in the winter stalls.

So, what does it mean to make 30 million at the weekend box office?

At present, the box office record of January's film history weekend in North America is maintained by "drunken folk songs", with the figure of 55.8 million ranking second to none in history; Next in the list was the comedy "Zoe save the brothers" released in January last year, which grossed 41.5 million dollars at the opening weekend.

By 2015, of all the works released in January, only nine have been able to break through $30 million at the box office on the opening weekend, and now "pop drummer" has become the tenth. However, it is worth noting that eight of the nine works are all on the opening weekend, which is the opening weekend of large-scale release, There are only two works of "drunken ballad" and "pop drummer", which are simple and clear.

An independent film with a production cost of only $3 million opened the prelude to its release in the United States four weeks after it was screened, with its box office ranking 10th at the weekend of film history in January.

There is a positive correlation between the upsurge of Internet and the conversion rate of movie box office, which also means that Sony's classic bold gamble has achieved success again. Sure enough, as long as you have lanli, everything is possible. Is that it?

In the first week of January 2015, when the North American weekend box office ranking was released, "New York Times" reported with the title of "non-standard way and standard ending": "pop drummer" took the momentum of comprehensively expanding the U.S. public show and strongly reached the top of the weekend list.

This is the fifth consecutive work of lanli to top the box office at the weekend. In fact, except for "detached" and "buried alive", every work of lanli has successfully won the championship. Even the award season works such as "crazy love", "drunken ballad" and "pop drummer" are the origin of the "standard ending".

Behind the pop drummer, the North American weekend box office champion, are "hobbit 3", "magic black forest", "indestructible", "super marine", "woman in black", "amazing night in Museum", "Annie: New York", "imitation game" and "hunger Game 3 (part 1)".

If you look at the top ten box office charts this weekend, you can feel more directly and deeply the brilliance and rarity of "pop drummer".

Even in the face of the "imitation game" which won the people's Choice Award of the Toronto Film Festival, the "pop drummer" has successfully completed all aspects of the rolling.

The imitation game, released by Weinstein pictures, was released in the last week of November. It landed on the market the week before the pop drummer. It entered the awards season with the momentum of the Toronto Film Festival. In addition, with the help of "detective Shylock", Benedict conberbach's charisma quickly rose to the top, This work is undoubtedly one of the most eye-catching potential works in this year's award season.

Among them, the confrontation of "Benedict Cumberbatch vs. Langley hall" has become a duel that countless netizens are fond of talking about.

However, after it was really released, the "imitation game" that beat the "pop drummer" at the Toronto Film Festival fell behind everywhere. The media comprehensive evaluation did not even get 80 points, and the rotten tomato score and IMDB score also fell behind, not to mention the box office was completely suppressed by the opponent

Point around, small-scale public week, full public“ "Imitation game" completely followed the release track of the award season. Although the box office of a single studio in the first week of the screening also achieved a good performance of $119000, it failed to continue such momentum, and the box office curve remained sluggish. So far, the film has been released for six weeks, and the cumulative box office is temporarily fixed at $3000. Compared with the production cost of $14 million, the performance is not satisfactory.

From the perspective of PR momentum in the early stage, "imitation game" seems to be a strong contender for the best film and best actor, but now it has been completely suppressed by the "pop drummer", and the overall momentum has gradually declined. The two super popular strong duels still set the tone with the skill of lanli, which is undoubtedly a positive blow for Weinstein film.

However, the first stage of the award season has just entered the sprint stage, the second stage has not even started, and Harvey Weinstein has not been flustered. This battle is a protracted battle, not a Blitzkrieg.

Gradually, the wind began to turn inside Hollywood——

Benedict Cumberbatch is not the "enemy" of lenley, but the second lenley. He started from a TV play to a movie, and showed excellent acting skills in his works. He became a popular award season, but was at a disadvantage due to lack of qualifications. Is this script familiar? Do you think of the "live burial" in those years?