Chapter 2298

The outbreak of the hacker incident, from Sony Columbia Pictures all the way to all the departments under the group, in fact, the disaster is far more terrible than imagined.

Apart from the gossip of Hollywood employees and the controversy of "equal pay for men and women", few people have noticed that the real impact is within Sony Columbia Pictures.

Because hackers released the personal information of all Sony employees, including social security information, medical data, bank accounts, financial records, passport information and other sensitive content, which makes every employee become an "open target".

At the beginning of the hacking incident, "everyone has given enough understanding to the incident, spreading a spirit of unity, firmness and friendship with each other."; Amy Pascal also organized the year-end activities inside the company and made a formal speech, which successfully boosted the morale, but soon fear and anger began to spread.

On the second day of the year-end activity, the hackers again sent a threatening email to all employees of Sony Columbia, "either denounce the company publicly, or get hurt - including you and your family." the threat from the company developed into a personal threat, which Sony did not expect, because the hackers have all personal information data, It also means that employees' children, family, friends and so on are in danger of identity theft.

For example, an employee received an inexplicable credit card fraud lawsuit; For another example, the email account password of a former employee is even sold on the black market

This kind of personal attack started to spread panic, and the momentum that had been gathered before no longer existed; What's worse is that the whole computer system has not been restored, the daily work has been affected, the bills that need to be settled have been forgotten, the jobs that need to be handled have disappeared, the jobs that have been completed have not been found, and so on. With Sony Columbia Pictures as the core, all their work has fallen into chaos.

In the six weeks before the Golden Globe Award, hackers published some gossip or data every week on average, constantly harassing Sony Columbia. However, similar incidents have never happened before, and Sony's public relations handling has been criticized. It is difficult to really judge how things will develop.

From the perspective of public relations, mainstream officials, including aoguanhai, all expressed their support for Sony Columbia Pictures to continue to release the "interview" as the United States has never negotiated with terrorists, and launched a strong counterattack; But no one really cares about the situation of Sony Columbia's employees——

Because the onlookers are not them.

"Maybe the boss will be responsible, for politics, for art... But we..."

This is an anonymous interview from the internal staff of Sony Columbia Pictures. The frustration and confusion made the company's internal business basically paralyzed.

Of course, Sony classics are also included.

It is true that many works, such as "pop drummer", "still Alice", "Fox Hunter", "Night Walker", "Leviathan" and "Mr. Turner", have the ability to make achievements in the Oscar, but objectively speaking, the once most promising "Fox Hunter" falls behind at the end of the first stage, And the "pop drummer" seems to lack the ability to move the judges of traditional colleges, which makes Sony classic face a severe choice.

Now, the hacker incident has made Sony's internal staff absent-minded and anxious, and the college public relations work, which needs to spend a lot of energy, is facing difficult challenges; The "equal pay for men and women" incident, on the one hand, let the actors unite against Sony, on the other hand, let other film companies unite to exclude Sony, which also makes Sony Columbia Pictures face the dilemma of looking in the mirror.

Harvey Weinstein made a precise judgment. Sony classics has lost its spirit in the chaos. Although the strength of the works is still very strong, the public relations work of Sony classics will be difficult to start in the second stage of bayonet competition. They are not the biggest threat now.

Perhaps, on top of the individual awards, such as best actor, best actress and best director, relying on the personal charm of the nominators, the college's public relations still has room to expand. In the absence of Sony classic effective organization, they can still walk in different social occasions and build momentum for themselves; But in the best picture, best editing and other comprehensive category awards, it is very difficult without Sony's classic slogan——

Harvey's only worry is the best actor, but because lanli's absence from the college's public relations, he can rest easy, which is also the reason why he thanks lanli for his "nobility". Otherwise, this year's situation will be very difficult indeed.

The result of the Golden Globes also proves Harvey's conjecture. There is no need for Harvey's help. Sony classic has already lost its time.

Although the release of "interview" has been delayed and there is no follow-up action for the hacker incident for the time being, the far-reaching influence continues to ferment in Hollywood. I'm afraid Sony Columbia Pictures will not be able to concentrate on their work until the whole computer system and working system of Sony Columbia Pictures are restored.

Of course, if you can catch your breath quickly, Sony classic still has countless possibilities in the second stage. Don't forget that this is a Sony classic that doesn't play according to common sense. In the next six weeks, anything can happen, and it's not impossible to reverse the miracle.

Obviously, more variables are added to the second stage of the award season.

In addition to Sony classic, other film companies are inevitably affected by many factors, but whether it is a positive or negative impact depends on the company's ability to deal with crisis public relations. As long as it can be operated properly, it may be able to gain some advantage; Next is the time for the eight immortals to cross the sea.

Sony classic, whose overall strength is the most outstanding, is in prison, full of countless unknowns; It also gives other film companies opportunities.

Weinstein film's decisive players have been basically determined, "imitation game", "theory of everything", "Saint Vincent" and "big eyes". The focus of each work is slightly different, and the public relations strategy is also different. Harvey Weinstein is familiar with this kind of situation.

However, from the current overall situation, "Saint Vincent" and "big eyes" are still slightly insufficient, and their momentum has dropped obviously. Harvey's more energy is also focused on "imitation game" and "theory of everything", especially "theory of everything", which has quietly become the main force in the second stage of Weinstein film.

Fox Searchlight is undoubtedly one of the strongest competitors this year. The three works of "Budapest Hotel", "Birdman" and "stepping into the wilderness" all have strong strength, and the focus is slightly different. This also means that the power of public relations of the college can be evenly distributed, so that the three works can seize the opportunity, They are very hopeful to reproduce the feat of "twelve years of slavery" last year and create a miracle again.

Now, they are a little ahead of Sony classic, which has become the strongest in the first stage.

Focus film is a little quiet this year. None of the three works "pride", "star map" and "the year of the storm" has been able to meet the expectations. Now it is more focused on the single award, looking forward to making a breakthrough in the nomination stage and keeping itself in the second stage competition as far as possible.

Warner Bros. and Paramount Pictures became the unexpected strong.

With a "Selma parade" shining award season, paramount is very likely to become this year's "twelve years of slavery". However, Paramount's college public relations is really a laughing and crying, and can often break a good hand; But once in a while, you can have a place in the nomination stage.

Warner Brothers has many works, such as "Star Trek", "lost lover", "cake", "evil sex", "judge's father", and so on. Now the best performance is undoubtedly "lost lover". They are also looking forward to copying the miracle of last year's "gravity", but it is difficult to estimate the difficulty; The "Star Trek" was completely ignored in the Golden Globe Award, which is a heavy blow to their college public relations. In the second stage, they need to adjust their strategies.

In addition, at present, the biggest blockbuster in the whole award season is "Youth", which is subordinate to IFC pictures, an independent small company. After leading the first stage, it depends on whether they can maintain such momentum in the second stage and fight a bloody battle in the fierce public relations war.

I don't know if the weakness of public relations ability will become a further stumbling block in the "Youth". If I don't pay attention, the regret of "Brokeback Mountain" will be staged again. However, it was the focus film industry that released "Brokeback Mountain" that year. Now IFC film industry seems to have no clear concept of how to start the second stage of college public relations, which also means that, Ethan Hawke and Richard linklet may have to work harder.

In any case, another year's Golden Globe Awards have come to an end, which also means that the first stage of the college's public relations has officially come to a stage, and then we are waiting for the announcement of the Oscar nomination list and the start of the second stage of the sprint. At that time, there will be another kind of dispute, which will undoubtedly add more suspense to the hacker incident that began in November, It makes the college public relations deviate from the original track, and adds a little atmosphere of espionage, but I don't know how much impact it can have on the war situation in the second stage.

The focus of attention returned from the film company to the personal situation——

Langley was once again ignored by the golden globe.

It seems that this is no longer news, even the major news media did not discuss it solemnly - surprised, after all, it is still surprising. After all, the momentum of "burst drummer" this year is really good, showing a posture of destroying the withered and decaying. It seems that it is not rare to witness the two letters of Lan Li; However, the result deviated from the track, and it was inevitable to be shocked and surprised. But when you think about it, it doesn't seem so unexpected

This is the golden globe!

When lanli was absent from the Golden Globes award ceremony, it seemed that it was doomed; Just, is this really fair and reasonable?